By Marija on July 8th, 2012
1) How does your business benefit from using Twitter?
Using Twitter to communicate To Be Productive (2bproductive.blogspot.com) blog postings has increased the readership and resulted in clicks to the author’s websites and books. More clicks can lead to increased business for the consultants writing on the blog as well as resulting in potential book sales.
2) Do you have some specific examples you can share with us?
I can view the blog analytics and see that Twitter is often one of the top referring sites for the blog. I see the same type of results in the analytics for my own website (shirleyfinelee.com). For book sales, I can see where the clicks that result in sales come from in an associates report, so I know which are from the blog.
3) What do you tweet and how often do you do it?
The blog posts are mostly related to business productivity, team building, and leadership. As far as blog postings are concerned, we post once or twice a week and those titles and links are automatically sent to Twitter using TwitterFeed, so I do not have to check to see when another author besides me posts. Then if I find out about an event, new book, or article I think our readers might be interested in, I will tweet the information or retweet it if the item came to my attention via Twitter.
4) How has your Twitter strategy evolved?
I started the Twitter account primarily to get readers for the blog. It was an easy way to get the great posts our authors were sharing to the public. I realized early on that I needed to do more than tweet to get noticed. So I started following other Twitter accounts of bloggers and others who were interested in the type of topics we tweeted. Plus I began to read lots of articles and books on social networking strategies to get better at using this media. To make it easy to refer back to the best articles and also to recommend them to others, I added link list posts to the blog under the label Social Networks. I am also very grateful to many of our Twitter followers for retweeting some of their favorite posts to their followers, which increases traffic to the blog as well. I think making sure we post to the blog regularly and provide good content is the main reason they choose to retweet.
5) What advice do you have for entrepreneurs who are trying to find the ROI in Twitter?
I would advice patience. I see too many accounts abandoned after a few months. Patience is not only a virtue but it is a requirement for using any social media for business. You will not see results immediately, especially if you choose to be random rather than regular in tweeting and passive instead of aggressive in getting followers. I would advise determining what type of information you want to tweet and how often. There are tools available for scheduling tweets into the future. Then determine who you want to follow and wish to be followed by. Think of following as a way to let others know you are now on Twitter. Entrepreneurs can use Twellow to find Twitter accounts to follow by location (if local business) or by category (type of business or tweets). In addition, they can add their Twitter account to the Twellow directory so other users can find them by location or category. Twellow also allows a longer description for promotional purposes than what is given on Twitter.
About Shirley Fine Lee:
Shirley Fine Lee (a.k.a. The Meeting Wizard) has been a Training and Development Specialist since 1986 and has experience in a variety of training and facilitation areas. She is a results oriented leader, who enjoys problem solving and working in a team atmosphere. Shirley has served in corporations as instructor, meeting facilitator, and change agent. She has trained thousands of people and has developed several custom training interventions.
Shirley recently published her third book OPIE Project Planning and Implementation for Teams as aa Aamazon Kindle e-book. Her previous book was T.A.P.P. Steps in Time Management. Her first book was R.A!R.A! A Meeting Wizard’s Approach. All books are based on units of her productivity training series and the books are available on www.Amazon.com.
Shirley has been given a corporation’s Quality Excellence and Customer Satisfaction awards. She is a member of the American Society for Training and Development (ASTD) where she writes articles and served as the 2006 Editor of the Dallas chapter newsletter and Webmaster.
Tags: analytics, benefit from, bloggers, business benefit, business productivity, leadership, networking strategies, own website, postings, productivity experts, readership, social networking, team building, tweet, Twitter