By Evan Carmichael on September 16th, 2012
How does your business benefit from using Twitter?
Twitter enables us to broadcast our news, ideas and opinions to an audience of interested parties. For more than a hundred years, smart PR people have developed channels to communicate directly with their key audiences. Social media provides an immediately, affordable, acceptable and mobile platform for that direct communications.
In addition, Twitter enables us to develop direct relationships with our prospective clients, employees and news contacts.
Do you have some specific examples you can share with us?
Sure. We use Twitter to share feedback on news stories, suggest ideas, help problem solved and engage contacts. We’ve used Twitter to recruit interns, employees as well as comment on the posts and ideas of others. We also use Twitter to share and celebrate client accomplishments.
What do you tweet and how often do you do it?
As a company at @axiapr, we collectively tweet news, topics and trends about our industry and profession. We are also very focused on national media relations, so we often tweet about changes among newsroom staff and we also tweet about the expert sources that we have available for trending news. We share our opinion on industry trends and topics.
How has your Twitter strategy evolved?
We are constantly seeking ways to add new and additional value. We tweet to inform, challenge and entertain. It’s an amazing tool and we enjoy having it.
What advice do you have for entrepreneurs who are trying to find the ROI in Twitter?
Use Twitter as a business tool, not just a hobby. We are amazed at the people who follow us and who follows us. A student at Utah State University wrote a paper about our social media practices, and he did it all without contacting us until after the observation completed. It was humbling to know that we were being stalking.
Jason Mudd, APR is principal of The AXIA Public Relations Firm, a public relations firm specializing in national public relations and media relations campaigns. AXIA earns favorable regional and national news media coverage for publicly-traded and privately-held companies. Jason is an award-winning, accredited public relations consultant, speaker, author and entrepreneur. Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment. His current and previous clients include Fidelity National Information Services (NYSE:FIS), H&R Block (NYSE:HRB), Hilton (NYSE:HLT), HP (NYSE:HPQ), Macquarie Group (ASX:MBL), Modis, MPS Group (NYSE:MPS), New York Life Insurance Company, Pizza Hut (NYSE:YUM), Ray Charles, Rayonier (NYSE:RYN), Synovus (NYSE:SNV), Tarmac (ATHEX:TITK) and Verizon (NYSE:VZ).
Jason, who began his career as a journalist, graduated from the acclaimed University of Missouri journalism school with a bachelor’s degree in journalism. After a stint as a PR consultant to what is now Arm & Hammer’s Clean Shower, Jason joined what is now WindStream Communications as its marketing director and a shareholder. Next, he produced and promoted the Emmy-winning Florida Sports Awards, the then-official statewide sports award show, awarding Jaspers to the top professional and amateur athletes. There, Jason worked with key sponsors and professional teams and tours, including General Motors and Wachovia, Florida Marlins, Jacksonville Jaguars, Miami Heat, Miami Sol, Miami Dolphins, Orlando Magic, Tampa Bay Devil Rays and Tampa Bay Buccaneers, and ATP Tour, LPGA Tour, NASCAR, PGA Tour and WTA Tour.
Tags: audience, audiences, business benefit, business tool, direct communications, hundred years, industry trends, interested parties, interns, Jacksonville, Jason Mudd, Miami, mobile platform, national media relations, news stories, newsroom staff, North Florida, observation, profession, prospective clients, public relations, Twitter, utah state university