By Evan Carmichael on November 25th, 2012
Rahul Varshneya is a Silver author on EvanCarmichael.com – to view his articles click here. We asked him how he got his first customer, here is what he said:
How I Made My First Sale
To me, everything about starting up was to challenge the conventional wisdom. The day I decided to venture out into the fascinating world of entrepreneurship, I set a date to quit me job. That was even before I had inkling about what I’m going to do. I did finally have the epiphany and also quit on the date I had set before. Many challenged how I would get the capital to start an investment-heavy services business, but I put the words to rest by starting up with zero capital. So when it comes about making the first sale, I did not leave any stone unturned either. Of course, it was not as easier as I had imagined it to be. I had my company website designed and put out.
Money was the easiest to spend to get the word out. My partner and I put in some funds and launched a nationwide campaign. But we quickly realized we needed much more than just money. It was time. I invested in publishing a blog, writing content, reaching out to people on Twitter, Facebook, my Gmail address book. Wrote and spoke to any and everyone that I knew of. I even set myself an ambitious target to close at least two sales in the first month. I waited with baited breath for the phone to ring or the email to pop.
The first week of waiting turned into second, second into third, and third into fourth. It was nearly the end of the month and I hadn’t made a single sale. Leave alone that, I did not even get to talk to a prospective client to convince them of the value that I would add to their product should they hire me. Then on the third last day of the month, an email came by. This one made me jump out of my seat as it was from a totally unexpected source. A prospect from one of Middle East’s most reputed companies.
They came to us with a problem. A mobile app had to be developed within 15 days and launched on the app store. Most companies had rejected them, as the timeline was unrealistic. Not wanting to lose the first client, I agreed to take on the challenge. Within the next two days, we signed the contract and began the relationship. A team of five worked round the clock sleeping for a few hours everyday, mostly in office. And the rest is history. Today, we have kept the same attitude alive and that is one of the reasons why clients prefer to work with Arkenea Technologies.
So what worked? We did some introspection and it dawned on us that we enabled our luck to work for us. Lucky people increase their odds of chance encounters or experiences by interacting with a large number of people.
Rahul Varshneya is an entrepreneur and startup coach. He was the co-founder of Emaginative Technologies (web application development, 1998) and Moksha Art (online fine art gallery, 2005) and founded The PR School (world’s first free online public relations training school) in 2010. He is currently the co-founder of Arkenea Technologies, a mobile application and web development company.
Tags: address book, ambitious target, app st, conventional wisdom, email, inkling, job, middle east, Money, prospective client, services business, Twitter, unexpected source, zero capital