By Evan Carmichael on December 9th, 2012
1) How does your business benefit from using Twitter?
Twitter has helped position me as a Leadership Expert on a global scale. My followers look to me for leadership tips, advice, and insightful articles on the topic of leadership.
2) Do you have some specific examples you can share with us?
When I’m hired by a company to represent them at a conference, they like the fact that I have a solid social media following of about 10,000 people (this includes LinkedIn and Facebook in addition to Twitter). For example, I sometimes represent American Express OPEN (@openforum) at leadership conferences by facilitating breakout sessions. OPEN knows that I’ll tweet before during and after an event and use event hashtags. I help stimulate the conversation and promote their brand.
3) What do you tweet and how often do you do it?
My favorite tweet is what I call, Today’s #Leadership Challenge. I challenge my followers to consider a new way to handle a typical leadership situation. For example, “Today’s #Leadership Challenge: Learn how to thank someone in their language. See results for making an effort.” Admittedly, I don’t offer a leadership challenge every day. I probably offer about one per week. I think I spend about five minutes on Twitter about three times per week. That’s it. I am, however, on Facebook and LinkedIn a lot more.
4) How has your Twitter strategy evolved?
My tweets have evolved into more conversations with people interested in the topic of leadership. I comment or thank people more for their tweets than I used to.When I first started tweeting, I thought that I had to come up with lots and lots of original material,but then I realized that I don’t have to reinvent the wheel. Now I connect with a lot of other people in my field and happily retweet their insights.
5) What advice do you have for entrepreneurs who are trying to find the ROI in Twitter?
I added my Twitter handle to my signature block in my emails and on my business cards and I believe that helped me increase my following. I always mention to potential clients that I have a social media strategy that can include them when we sign the contract (and this can be real currency in today’s marketing strategies). For example, I recently partnered with The International Womens Leadership Association (@TheIWLA), and part of their marketing strategy is to build their Twitter following and I can help them by mentions and retweets. So this is part of my value proposition with clients and partners. In fact, I’m giving them some exposure right now. ;-)
Holly has successfully led teambuilding and training sessions in classrooms and boardrooms all throughout the US, Canada, Netherlands, Germany, and Belgium. Her charismatic and flexible facilitation style allows her to motivate individuals and teams from all generations and various cultures. For the past several years, Holly created and facilitated leadership development programs for the multi-billion dollar corporation, Penske. She is a former US Army Officer, spokesperson for the Dept. of Defense, and Media Relations Officer for Defense Logistics Agency. Serving mostly at the Pentagon in Washington, DC, she designed and delivered media training programs for field officers across the United States.
She earned a Meritorious Service Medal for her accomplishments while serving in the Public Affairs Office of the Secretary of the Army. Following her service, she became a Territory Manager in the retail industry in Washington, DC where she recruited, hired, trained, and retained a team of thirty. It was in this role that she honed her coaching and mentoring skills while developing innovative sales and customer service training programs. She is formerly part of the corporate training team, The Wellness Women, where she designed and delivered employee wellness and human performance programs. She has served as an Adjunct Instructor at Lehigh Carbon Community College and a Guest Lecturer at Penn State University.
Training & Education: In addition to completing extensive leadership training in the US Army, she received a Bachelor of Arts degree in Sociology from Thomas Edison State College and is currently completing Cornell University’s Executive Leadership graduate program.
Focus Areas: leadership (emerging and experienced leaders), presentation skills, influence skills, resolving conflict, diversity, teambuilding, constructive conversations, behavioral styles (DiSC), strategic thinking, creative thinking, innovation, business writing, and executive coaching
Holly says: “My favorite aspect of my work is interacting directly with learners. I like to ‘keep it real’ and draw wisdom from unlikely places to facilitate dialogue that leads learners to their own powerful conclusions”
Contact Holly: email@example.com or call 570-985-7068
Tags: american express, breakout sessions, business benefit, conversations with people, Facebook, five minutes, followers, global scale, insightful articles, landau, leadership challenge, leadership conferences, leadership experts, leadership situation, leadership tips, LinkedIn, openforum, tweet, tweets, Twitter