The Comprehensive Guide to Video Marketing [PDF]
Video marketing isn’t necessarily a new marketing strategy, but it’s definitely becoming a very popular one, because video in general is becoming more widely consumed by the general public. Let’s face it, people love video. YouTube is now the second most popular search engine, just behind Google. There are over 800 million unique users who [...]
#SESTO Day 2 – Marija with @DannyIny, @KristaNeher, @daxhamman, @Kevin_Lee_QED, @mvanwagner and @andrew_goodman
Yesterday was the second day of #SESTO and I was excited to start off the day and learn more on Search Engine Strategies! See below for highlights of the sessions I attended: Social Media Solutions on a Budget The first session of the second day was presented by Danny Iny, Co-Founder of Firepole Marketing [...]
The many faces of @gregjarboe #SESTO
UPDATE – Showing Greg the blog post
#SESTO Day 2 with @BrentDPayne and @TerryVanHorne – Evan
It’s Day 2 here at Search Engine Strategies Toronto. Here are some of the highlights from the sessions today: Information Architecture for the Modern Website with @BrentDPayne Subdomain or Subfolder? – If you have a lot of content that’s not related to the core of your website, use a subdomain Expired Content – Challenges: time [...]
#SESTO 2012 Day 1 – Evan with @lyndseo and @gregjarboe
Today is Day 1 of Seach Engine Strategies 2012 in Toronto. I’m here with Adis and Marija from my team and we’ll be covering the hilights from the conference. Here are some of my favourite comments from Day 1: Enterprise-Level SEO with @lyndseo Reporting – the SEO funnel – Crawling – Are your pages being [...]
Interview with one of Microsoft’s Facebook Managers, Tina Kelleher
Tina Kelleher is a Community & Social Media Manager at Microsoft. The brand page she manages on Facebook continues to get high levels on engagement so I asked her a few questions about her Facebook strategies and Microsoft’s upcoming involvement at SES Toronto 2012 in June: What is your role with Microsoft and why did you choose to get [...]
3 Questions with Avinash Kaushik – Understanding Your Analytics
Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0, Avinash Kaushik has become recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common-sense framework around the often frenetic world of web analytics and combines [...]
The 1 hour Technical SEO Audit for EvanCarmichael.com
A while back I wrote a post about finding your site’s biggest technical (SEO) flaws in 60 minutes, and I had Evan contact me about doing a similar type of audit for this website. Evan you’re a brave man, and I promise to be as ruthless as possible ;) The point of this post (audit) [...]
SES Toronto – Day 2 – Evan – #SESTO
Today was Day 2 of SES Toronto and it I was excited to kick off the second day of sessions. Check out all the photos from Day 2 here. I wanted to highlight some of the takeaways from three of the sessions I went to today. Video Optimization Panel with Jonathan Allen and Terry Van [...]
SES – Day 2 – Marija – #SESTO
It has been another pleasurable day at the SES Conference and Expo here in Toronto! The theme of today’s sessions was Social Media – the topics varied from Social Media 101, Social Media Solutions on a Budget to Killer Facebook Targeting Tactics. Below I have listed some of my favorite points from the sessions I [...]
