SEO

#SESTO Day 2

#SESTO Day 2

SES Toronto has come and gone! Here are my notes from Day 2 from some of my favourite speakers – already looking forward to next year! SEO driving impactful content Nathan Safran, Director of Research, Conductor, Inc. @nathan_safran – Excellent content is now foundational to all online marketing – “Have fantastic, interesting, useful content.” – Matt […]

#SESTO Day 1 with @billhunt, @linkbuildingjon, @jimhedger, @aaronleven

#SESTO Day 1 with @billhunt, @linkbuildingjon, @jimhedger, @aaronleven

So I’m back at SES Toronto for another year. Day 1 was a fun and informative, as usual. Here are some of my notes from my 4 favourite speakers of the day: Mining your search keywords & social data for new revenue opportunities Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting What people talk about […]

SES Toronto – Interview with Adam Berke from @AdRoll

SES Toronto - Interview with Adam Berke from @AdRoll

Adam Berke is the President of AdRoll. Adam has a passion for interactive marketing and takes a hands-on approach in helping AdRoll advertisers run wildly successful retargeting campaigns. Adam has ten years experience in display advertising. Before joining AdRoll, he was instrumental in launching and scaling the CPL network at Aptimus, a publicly traded ad […]

The Comprehensive Guide to Video Marketing [PDF]

Video marketing isn’t necessarily a new marketing strategy, but it’s definitely becoming a very popular one, because video in general is becoming more widely consumed by the general public. Let’s face it, people love video. YouTube is now the second most popular search engine, just behind Google. There are over 800 million unique users who […]

#SESTO Day 2 – Marija with @DannyIny, @KristaNeher, @daxhamman, @Kevin_Lee_QED, @mvanwagner and @andrew_goodman

#SESTO Day 2 - Marija with @DannyIny, @KristaNeher, @daxhamman, @Kevin_Lee_QED, @mvanwagner and @andrew_goodman

  Yesterday was the second day of #SESTO and I was excited to start off the day and learn more on Search Engine Strategies!  See below for highlights of the sessions I attended: Social Media Solutions on a Budget The first session of the second day was presented by Danny Iny, Co-Founder of Firepole Marketing […]

The many faces of @gregjarboe #SESTO

The many faces of @gregjarboe #SESTO

UPDATE – Showing Greg the blog post

#SESTO Day 2 with @BrentDPayne and @TerryVanHorne – Evan

#SESTO Day 2 with @BrentDPayne and @TerryVanHorne - Evan

It’s Day 2 here at Search Engine Strategies Toronto. Here are some of the highlights from the sessions today: Information Architecture for the Modern Website with @BrentDPayne Subdomain or Subfolder? – If you have a lot of content that’s not related to the core of your website, use a subdomain Expired Content – Challenges: time […]

#SESTO 2012 Day 1 – Evan with @lyndseo and @gregjarboe

#SESTO 2012 Day 1 - Evan with @lyndseo and @gregjarboe

Today is Day 1 of Seach Engine Strategies 2012 in Toronto. I’m here with Adis and Marija from my team and we’ll be covering the hilights from the conference. Here are some of my favourite comments from Day 1: Enterprise-Level SEO with @lyndseo Reporting – the SEO funnel – Crawling – Are your pages being […]

Interview with one of Microsoft’s Facebook Managers, Tina Kelleher

Interview with one of Microsoft's Facebook Managers, Tina Kelleher

Tina Kelleher is a Community & Social Media Manager at Microsoft. The brand page she manages on Facebook continues to get high levels on engagement so I asked her a few questions about her Facebook strategies and Microsoft’s upcoming involvement at SES Toronto 2012 in June: What is your role with Microsoft and why did you choose to get […]

3 Questions with Avinash Kaushik – Understanding Your Analytics

3 Questions with Avinash Kaushik - Understanding Your Analytics

Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0, Avinash Kaushik has become recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common-sense framework around the often frenetic world of web analytics and combines […]

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