How Much Should You Spend on Marketing?
This post brought to you by American Express Canada. They have recently launched their Amex for Business Canada Facebook Page where you can access the latest news, information and resources for Canadian entrepreneurs. When I was at the Dx3 show last month at the American Express booth I asked for your questions and received over 100 comments! [...]
SES – Day 2 – Marija – #SESTO
It has been another pleasurable day at the SES Conference and Expo here in Toronto! The theme of today’s sessions was Social Media – the topics varied from Social Media 101, Social Media Solutions on a Budget to Killer Facebook Targeting Tactics. Below I have listed some of my favorite points from the sessions I [...]
6 Ways to Stand Out and Dominate Your Market – Ask Evan
Ask Evan is a segment on this blog where I answer reader questions. This week we have have three questions from Laurie, Eylat, and Don: Good morning Evan, Our biggest business challenge is marketing, promoting, and obtaining clients when it comes to website sales. The funds have been exhausted when it comes to our advertising [...]
Ask Evan – How to Promote a Book (and Other New Products)
Ask Evan is a segment on this blog where I answer reader questions. This week’s question comes from Pat: Dear Evan: My greatest challenge right now is promoting my paperback, Run For Your Life. It can be found on Amazon, Barnes and Noble, etc. and has received some nice reviews. But the problem is getting [...]



