search engines

  So you’ve got the greatest product to hit the market in a long time…now what? How do you get people to find out about, let alone buy it? That’s where marketing comes in. You’ve got to make sure you’re selling your products or services in the right way and to the right market. That’s [...]

Algorithms, robots and cloaks got you confused? To make sure your customers are able to find your company’s website online, you need to master more than just the Search Engine Optimization (SEO) jargon. You need to understand how search engines work, and how to design your website in a way that will get it noticed. [...]

At my last SEO for Africa I introduced a new initiative called SEO Buffet. The concept is simple: I’ll give you free advice for your website and profile you on my blog if you bring me food from your cultural background! The first person to respond was John Carr. John is a Toronto based real [...]

(Photo Credit: Bakerella) If you’re still on the fence as to if you should be using Twitter or are wondering if you’re getting the most you can from the service here are 5 practical ways that I’ve used Twitter to grow my business in the past week. As I’ve mentioned before, Twitter is the #1 [...]

(Photo Credit: Jeff McNeill) This is a special edition of SEO University where I have a guest post by Elisa Gabbert. Elisa was introduced to me by Byron Gordon, a great guy who I’ve worked with for a couple of years at the Search Engine Strategies conferences here in Toronto. When Byron asks me to [...]

It’s time for Part 2 in my series on Link Building Tactics. As I mentioned before, links are an important part of Google’s algorithm – if you don’t have links to your site, you won’t rank well for your keywords. Last month I wrote about how you can check the real number of links coming [...]

As a part of my ongoing SEO University posts I’m going to begin a series on Link Building Tactics. From its inception Google has weighed links very heavily when deciding where to rank a website in its index. Links count as votes and the more links and higher quality links you have from authority websites, [...]

In my last post (From $0.30 to $300 / Day on Google AdSense Part 1 – How To Make Money) I talked about the importance of the formula $ = V x CTR x CPC which means that the money that you make ($) is equal to the number of visitors (V) that you get [...]

Well it’s been another great day here at SES Toronto. The day started off with a keynote speach by Emanuel Rosen who is the author of The Anatomy of Buzz Revisited. The Anatomy of Buzz is a great book to help you increase your word of mouth marketing and I’ll soon be picking up the [...]