#SESTO Day 2 with @BrentDPayne and @TerryVanHorne – Evan
It’s Day 2 here at Search Engine Strategies Toronto. Here are some of the highlights from the sessions today: Information Architecture for the Modern Website with @BrentDPayne Subdomain or Subfolder? – If you have a lot of content that’s not related to the core of your website, use a subdomain Expired Content – Challenges: time [...]
6 Ways to Stand Out and Dominate Your Market – Ask Evan
Ask Evan is a segment on this blog where I answer reader questions. This week we have have three questions from Laurie, Eylat, and Don: Good morning Evan, Our biggest business challenge is marketing, promoting, and obtaining clients when it comes to website sales. The funds have been exhausted when it comes to our advertising [...]
How to Get Your First Sales and Sell Advertising – Ask Evan
Ask Evan is a segment on this blog where I answer reader questions. This week’s questions comes from Jeff and Cecilia: Evan, I just started as a sales and marketing associate with a technology startup. The company has seven engineers and myself… I started on Monday and we currently have zero sales or marketing in [...]
How to Get 30,000 Newsletter Subscribers and 25,000 Twitter Followers – Ask Evan
Ask Evan is a segment on this blog where I answer reader questions. This week’s questions comes from Jessica and McKieva: Hey Evan I need your knowlede now more than ever, I have launched out on my own in Innovation and Creativity Coaching as well as advertizing, I am starting my business from scratch, I [...]
Ask Evan – How to Promote a Book (and Other New Products)
Ask Evan is a segment on this blog where I answer reader questions. This week’s question comes from Pat: Dear Evan: My greatest challenge right now is promoting my paperback, Run For Your Life. It can be found on Amazon, Barnes and Noble, etc. and has received some nice reviews. But the problem is getting [...]
Ask Evan – How to Promote Your Business With No Money
Ask Evan is a segment on this blog where I answer reader questions. This week’s question comes from Sunny: My biggest challenge right now is advertising. I need someone to pound the pavement for me and pass out business cards and brochures. I just don’t have the funds to pay that person to do that [...]




