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Starting anything is never easy, especially when there is a lot on the line. That is the situation most new entrepreneurs find themselves in. They throw all of their energy, time and resources into developing a new idea that they hope will find its feet in the market. But you can do more than hope! [...]

In today’s economy, it is not enough anymore for businesses to have just an email address or customer service number on its website. Customers want to engage with companies in new andauthentic ways, and thanks to social media, now they can. From Facebook to Twitter, businesses that embrace social media are finding their new transparency [...]