Good morning Believe Nation, today’s message is catch ideas over you David Lynch.
Narrator: An idea comes and you see it and you hear it and you know it.
Interviewer: How does it come?
It comes like on a TV in your mind.
Interviewer: You know there’s a line I’ve always loved of Leonard Cohen, he said if I knew where the good songs came from, I would go there more often.
Absolutely. People we don’t do anything without an idea so there’s beautiful gifts. And I always say you desiring an idea is like a bait on a hook. It can pull them in.
If you catch an idea that you love, that’s a beautiful, beautiful day and you write that idea down so you won’t forget it. And that idea that you caught might just be a fragment of the whole whatever it is that you’re working on. But now you have even more bait.
Thinking about that small fragment, that little fish, will bring in more and they’ll come in and they’ll hook on. And more and more come in and pretty soon you might have a script, or a chair, or a painting or an idea for a painting.
“If you catch an idea that you love, that’s a beautiful, beautiful day and you write that idea down so you won’t forget it.” – David Lynch
Interviewer: But they come as in small
More often than not, small fragments. I like to think of it as in the other room, the puzzle is all together. But they keep flipping in just one piece at a time.
Interviewer: In the other room
Interviewer: In a sense David, there’s always another room somewhere.
That’s a beautiful thing to think about.
Interviewer: Let’s think about it a bit.
No you think about it.
The best ideas come when you can see a pattern that other people can’t see. When you can combine multiple things into one and that combination’s never been done before. If I look at what I’ve done here with Toronto Dance Salsa, we’re a salsa dancing school, a lot of people have done dance instruction before but they haven’t done it in the way that I want to do it.
What we’re starting to really introduce hard core is story telling and life advice into the classes. So that you’re coming not just to learn a new set of moves, but to be a more confident, more fulfilled human being. And so I need to teach the instructors not just about how to teach a right turn or how to teach a Coca-Cola, or how to teach cross-_, any of those moves, but also how to be a guide.
“The best ideas come when you can see a pattern that other people can’t see.” – Evan Carmichael
How do give people confidence, how to make people push beyond their comfort zone. When people come to a class here, they’re in for a life changing experience. My goal for all of the instructors is I want each instructor to be among the all time favorite instructors, teachers, of every student that comes in. If you think about your life, you’ve had a favorite instructor, a favorite teacher growing up, maybe it was your grade eight science teacher, and you forgot all the other instructors and teachers in your life, I want that person, if you come to take a class at Toronto Dance Salsa, I want my instructor to be your favorite teacher of all time.
And that comes when you make an impact on the person’s life beyond just teaching them a move. So why’s this important? How did I come up with this great idea? It’s not really my idea, people have already done this. If you look at Bob Ross and he teaches people how to paint, people love Bob Ross not just because of his painting instruction, but because of the life advice and wisdom that he gave in his classes. Russell Simmons does it in his fitness classes.
“If you are just starting up in the business, I recommend modeling success.” – Evan Carmichael
Tony Robbins does it in his events. Priest and pastors do it at their churches every weekend around the world. This model already exists. I’m just bringing it to the salsa world, to the dance instruction world, ’cause nobody has done it before. And so while it may look like some stroke of genius, now when people are walking out of class and they’ve had a profound life experience on top of learning some dance moves, people can give me the credit all they want.
But it’s really just I’m pulling from the things that I’m interested in. I’m learning from these people that I’ve put on my YouTube channel saying how do we apply this to our business? It’s not that I’m super genius, you could do it for yourself as well. Look at what has made people successful. Watch the top 10 videos, learn from people who’ve had massive success in their fields and then think what can I learn from them? What can I learn from the most successful Mercedes-Benz dealership in the world and how do I apply that to my golf business? It’s those connections that other people haven’t thought about that will make you massively successful.
If you are just starting up in the business, I recommend modeling success. If you don’t know how to do something, modeling success is one of your fastest ways to do it. Learn from people who’ve come before you, model what worked for them and apply it to your business. And it works great for people within your industry as a start, if you’re in software, go learn from Bill Gates. If you’re in whatever industry, learn from the person in your industry who’s made it. But don’t let that limit you.
Also learn from people who you look up to and respect. If you love Jay Z and you’re a videographer or you’re an author, what can you learn from Jay Z to make you a better writer? What can you learn from Jay Z to make you a better dancer? What can you learn from Jay Z to make you a better plumber electrician? ‘Cause you can.
And when you figure out that connection, you’ll be the only one in your industry doing it. And you’re going to stand up and rise above the rest. So when you get these ideas, when you surround yourself with more than just the typical way of doing something in the business, then you’re going to catch these little pieces of ideas and test them in your company.
“If you’re in whatever industry, learn from the person in your industry who’s made it. But don’t let that limit you.” – Evan Carmichael
And not all of them are going to work, in fact most of them probably won’t work. But you’ll find a few that make you come alive, that you really, really love and are passionate about and that work with the audience and people really connect with. And when you go all in on those things, that’s what’s really going to explode your business.
That’s what’s really going to allow you to do that thing that only you can do that no other plumber or electrician or dancer can model. That’s what’s really going to be the thing that sets you apart and allows you to build something that’s both personally fulfilling and has a huge impact that lets you go out and make a lot of money with your company as well. The best ideas come from when you can combine things in a pattern that other people don’t see. Start looking from other industries and applying it to your business today.
So the question today is I’m curious what have you learned from a different business that you’ve applied to your company where it seemed totally off beat, totally different, totally outside industry norms and it worked?
Super curious to find out, please share it down in the comments below. And we’ll join in discussion. I always wanted to give a quick shout out to Sandra. Sandra thank you so much for picking up a copy of my book, Your One Word, for entering the book contest, for making those amazingly delicious Your One Word cookies. They were awesome and I really appreciate your support.
Thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever you’re one word is and I’ll see you again tomorrow morning for another shot of Entspresso.
Hey Believe Nation, thank you so much for watching. If you want to learn more about this subject, get a little bit deeper on it, I’m going to share some extra bonus clips that I hope you’ll enjoy.
Number one for me, life lesson, is the ideas matter. The people say of course ideas matter, what kind of stupid life lesson is it that ideas matter? The truth of the matter is, this is both under and over appreciated. Most people think every idea’s a good idea as long as they had it.
“A good idea needs to be cherished and nurtured.” – Steve Ballmer
The truth of the matter is, not every idea is a good idea, not every idea matters, and not every idea should be pursued. And if you’re in a field like I am or was of innovation, not every idea is a good idea, even if it strikes you that way on first plush. In fact most people are lucky to have one idea that really matters in their whole life.
That’s not a criticism but earth shattering, life changing ideas are very few and far between. Research insights, investment insights, innovations. A good idea needs to be cherished and nurtured.
Success is not something you pursue. Success is a matter of becoming a personal value. We should be pursing money, we should pursue purpose, we should pursue vision for ourselves and for our countries, for our communities. We should be not pursing things, we need to pursue ideas. I always say that there are three types of people in the world.
There’s poor people, there’s rich people, and there’s wealthy people. Poor people talk about money all the time. Rich people talk about things. Wealthy people, they talk about ideas. Rich people, poor people and wealthy people think differently. For example, poor people they pursue money. Rich people pursue things. Wealthy people pursue ideas.
“Don’t pursue money and then try to get an idea. Get an idea and money will pursue the idea and you become a byproduct as far as wealth.” – Myles Munroe
Constantly there’s a different way of thinking. I hope that the third world countries and the young people of our nation will become ideas people. Ideas control the world, not money. Ideas attract money. So I think if we minimize this desire to get money and elevate the creativity of new ideas, we’ll find that financial results will naturally flow to it.
Bill Gates didn’t pursue money, he pursued an idea. Steven Jobs, the late Steven Jobs, who invented the Apple computer and the iPhone. He never went after money, he developed an idea. If you think of all the wealthy people in the world, it was ideas that made them wealthy, not money.
So I think we need to switch it, reverse it. Don’t pursue money and then try to get an idea. Get an idea and money will pursue the idea and you become a byproduct as far as wealth.
Interviewer: What is the word entrepreneur mean to you?
When somebody can take an idea and make it real. An entrepreneur could be a business person, could be an artist, could be a musician, anybody who can have an idea and turn it into reality.
Interviewer: And how did you do that?
I dedicated myself to it. When I was 22 years old, I promised myself that I would work my tail off until the age of 30 at a minimum to succeed as an entrepreneur. That was extremely important because I had a lot of failure along the way.
“Success has taught me that one of the most important things an entrepreneur can have is perseverance.” – Nick Woodman
Interviewer: Right the first company you started failed.
Yeah actually and then there was a company that I didn’t even start that I failed at. So I really had two failures before I succeeded with GoPro.
Interviewer: How do those failures drive you today?
At the time they scared me. Failure isn’t easy, it wasn’t like I thought oh cool I failed. Success has taught me that one of the most important things an entrepreneur can have is perseverance. The dedication, a willingness to fail, pick yourself up again and give it another shot. Because if you don’t have that, if you don’t have that grit, you’re going to get run over.
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