Famous Entrepreneur Quotes
DJ Khaled’s Quotes
“I have so many records in my drive. Trust me, anybody act up, I let one go.”
“If you noticed, anytime I promote something, it’s really my real life I’m promoting.”
“Today you could have a problem. But guess what, you’re breathing, you can fix it.”
DJ Khaled’s Top 10 Entrepreneurship Rules for Success and Business
He’s an American record producer, DJ, and the King of Snapchat. He was a radio host for a Miami based radio station and DJ for the hip hop group Terror Squad. He’s currently preparing to release his ninth studio album, Major Key. He’s DJ Khaled, and here is my take on his top 10 rules for success.
Rule #1: Win No Matter What
You smart. You very smart. We the best. You a genius. I appreciate you. You loyal. I changed a lot. You can too. Win, win, win. No matter what. Them doors that was closed, I ripped the doors off, and took the hinges off, and when I took the hinges off, I put the hinges in the boy’s hands. Yeah, in the boy’s hands. You know I took the whole door off and the hinges and put them in the boy’s hands. You could put the hinges on the hands too. Never give up, never surrender.
Rule #2: Challenge The Game
I could have dropped my album any time. I’m fully loaded. I’m war-ready at all times. I have so many records in my drive, trust me, anybody act up, I let one go. Now, listen. The reason why I took longer than I usually do, I did it on purpose. I’m tired of dinosaur. I’m tired of the way people do rollouts and rules and regulations. I never followed a rule or regulation.
The door has never been open for me to walk in and my whole career, why am I going to follow any type of protocol? I never was accepted like that. I was determined, passionately ripped doors down, took the hinges off and put the hinges in the fuckboy’s hands when they tried to stop DJ Khaled. So what I did was, I put out more hit records, I challenged radio, I challenged the game.
Rule #3: Back Your Talk Up
When it comes down to marketing, if you noticed, anytime I promote something, you know, it’s really my real life that I’m promoting. When you see my album cover you see Finga Licking, I’m not lying. It’s really finger licking. When I promote something I want to back my talk up.
You hear me saying this from the headphones or from the music, if say I got some number one hit singles coming and it’s going to be on The Breakfast Club, I’m not lying. And then when you hear it and months later when it becomes a top ten or number one record, I’m not lying.
When I say I’m about to drop the biggest video, I’m not lying. But, I feel like when I promote, I’m doing that for my fans and giving them a presentation because it’s so much hard work to make these things happen. You got to promote it in an amazing way.
Rule #4: Spread Good Energy
Listen, I was having some conversations with my friends, I was like, man, I cried. You know I’m a real person. I ain’t got no problem telling you straight up, the raw truth. I cried because it was so much joy.
When I have somebody come up to me and say, yo, you changed my life, you make me feel better, you help me do better in school. You know I got different things and looking at things. I always tell people, you know what I’m saying, we’re all going to go through storms.
Because I’ve been through so many storms that, you know what I mean, that’s a whole ‘nother show. But I always knew the sun shines on the other side, and I always try to motivate myself and motivate the people.
And I do that through my music and any time I ever do an interview, I try to put good energy out. Even if Big Boy or whoever has something to tell me, maybe I don’t want to be asked. I’m going to answer it the right way because I don’t have a problem of anybody asking me no question.
It’s the way that you answer the question. It’s the way that you spread the answer back because at the end of the day, I’m a leader. And I got life. And that’s all that matters. People got to remember when you have life, you could accomplish anything you want to accomplish and that is that.
Today you could have a problem, but guess what? You’re breathing, you could fix it. You know what I’m saying? It’s just real talk. That’s how I look at things every day.
Rule #5: Think About Your Fans
It’s not about the industry. It’s not about us, how we care, how things get rolled the out. It’s about the people in the streets that love our music. It’s about exciting them. I excite my fans.
I know they get excited when I drop two singles at one time, two videos at one time, and boom two ads at one time, two number one across the country at one time. And then I tell them the album is coming out, they’re excited. They’re ready to hear the body of work.
What I’m trying to tell you is, what you want me to do, drop a single and promote the album for six months with a date, and drain out, and do a hundred interviews, and when the album comes out, you’re bored?
I ain’t trying to do that man. It’s called excitement and that’s what the people want. It’s excitement. And I care about the listeners, the fans, the supporters. I’m grateful. I understand why I am here. I am here because of them. I’m rich because of them. I’m on HOT 97 because of them. Remember that. Another one.
Rule #6: Find happiness And Joy
I got called to Harvard and Yale to go speak. And I said I would do it after my album comes out.
Interviewer: Wow, what are you going to say to them at Harvard and Yale?
I’m going to tell them my story. I’m going to give them my story, my life. I’m sure it connects in some way with their life in different aspects. I feel like we all have a connection with all of our stories. We’ve all been through trials and tribulations.
And we’ve all been through great things. I think my message now is for everybody to find happiness and joy. I’ve told you this years ago on the show that I’ve been searching for happiness and joy. Even though I’m super blessed and we’ve got life, it’s just a feeling I was searching for. And I’m finding that now.
Interviewer: Are you happy?
Yeah, now I am.
And I say that because I’m about to have a son. All the blessings that’s coming in meet more blessings. Because we’re blessed out the gate because we have life, but you know what I mean, more blessings. You know, like fan love. I go outside right now, they’re showing me love. They show me so much love. How could I be mad?
Interviewer: Right. No, I get that.
And that’s what I mean about keep positive energy around you. That’s how you’re going to be happy. And I notice in my life, if you keep certain negative energy around you, you don’t want it around you but sometimes it’s there, and you have to be a man or a woman and say, you know what? Let me take the trash out.
One day you got to wake up and say that and it’s the hardest thing in the world because you don’t just do that. You sometimes have to walk away from situations.
Rule #7 : Do What You Love
I have been blessed with a special energy. I’m getting a lot of movie situations, a lot of commercial situations, but I only want to do things that I love to do and that is organic to me because I want it to be the way I love my music. When I make music, you notice that all my records are something that I really do and I really live and I really love it. I don’t mind bringing a vibe to it.
Rule #8: Have A Vision
Every artist have a vision how they want to promote their music, present their music. I just explained to you how I wanted to introduce my album. Every artist have a different vision. Kanye West has a weird, special vision of dropping it. And when I say weird, I don’t mean disrespectful.
I’m talking about different and that’s the word I’m using. And I love it. Kanye, one of my favorite artists. Jay-Z got a special way of dropping his music. Drake got a special way of dropping his music. Rosay. We all do. Everybody has a way.
I think music is a feeling. You wake up in the morning. Sometimes you change the rollout that you planned. I know I have. I was going to drop my album last year at this time. I stopped myself. That’s a trick. That’s what I’m supposed to do of the industry rules.
No, I ain’t doing that. I’m giving my fans more music. And if I’m going to make them wait, I promise you, the wait was worth it. Now when you drop something and they expect something to drop and you drop something later, it shuts all of the talk down. Because it was worth it. It’s called quality music, my brother.
Rule #9: Care
Interviewer: What’s the key to having a successful label in a competitive business like this?
Caring. Caring for the hip hop culture, caring for your artists, caring about the sound, caring about the way things are marketed. Just caring. You have to care for what you put out there.
Rule #10: Hustle
I’m going to go hard no matter what because I’ve got to feed my family. And I got to feed myself. And if you notice on my Snap, I’m trying to make it super clear. When I get something to eat, it costs money to eat.
You got to pay the bill. If it’s a cheeseburger, it’s five dollars. It’s five dollars. If it’s a filet mignon, it’s 35 dollars. You know, God forbid, you want a lobster. It’s forty-five. And this is food. Guess what? I try to tell the young world. I don’t know why they’re not telling them.
It costs money to eat. So guess what you got to do? You’ve got to get money. See it makes me mad that people try to discourage people from getting money, like it’s a problem. I didn’t create the system. If it was free, I would thank you. What I’m trying to say is we have to hustle.
We have to get money. Teach the young world work hard, strive hard. It’s okay. I remember when I was young they told me, Khaled, you’re only going to get a Hyundai. So I went and bought a Phantom.
Do you know what I’m saying. Do you understand what I’m trying to tell you? If you want to wear dope sneaker, what’s wrong with wearing a dope sneaker? Oh, it costs money? Okay, great. Work hard. Like what’s the problem?
Interviewer: But they don’t want us to wear dope sneakers.
They don’t. And that’s the major key. They don’t want us to. So I’m letting you know straight up, they don’t want Big Boy to have the number one morning show in the country.
But guess what? We got the number one show in the country.
Interviewer: Say that again!
Thank you so much. I made this because Scott Mckenzie asked me to. So if there’s a famous entrepreneur you want me to profile next, leave it in the comments below and I’ll see what I can do. I also love to know which of DJ Khaled’s top ten rules had the biggest impact on you and why.
Leave it in the comments and I will join in the discussion. Finally, I wanted to give a quick shout-out to Sandra Alota. Sandra is my assistant. Sandra, thank you so much buying a copy of my book. It means a lot to me.
Thank you so much. Continue to believe, or whatever your one word is, and I’ll see you soon.
Anytime I call Meek for a record, it’s done right away. I never had a situation where it wasn’t. And if it wasn’t done right away, ain’t no problem. It’d get done later. And if it don’t want to get done, it’s still cool. I respect people’s vibes, energy. And that’s why people respect DJ Khaled. I wouldn’t be who I am, if I was just-
Interviewer: I need this, I need this!
Yeah. It’s not about, I need. Don’t get twisted, if I call you and I ask you to get on a record, that might help you.
Interviewer: Evidence suggests it does. Those records have helped a lot of people.
The same way that it helps me. It depends in what situation. And that’s why I always look at every opportunity presented to me. I always overthink the opportunity in a good way, because it’s an opportunity. And I never want to mess up an opportunity. For instance, I got an opportunity to come to this morning show.
For me, that would be crazy if I don’t show up. Or if they wanted me here and I don’t come and I can make it that day, I got to come. Because it is an opportunity, and it’s a platform that you all giving me to play my music, to promote my album, and have fun. And for the listeners to see another side of Khaled they’ve never seen.
I got this thing. I ain’t never going to stop. When I was on your show, I’m not stopping. If you think you’re stopping me, it’s not happening. I’m turning up, I’m going hard. I’ve just been putting my music out consistently, but at the same time, if you notice I changed a lot. I’ve been letting the fans get to know me more.
If it’s me being in the gym, if it’s me eating a certain type of food, or vibe in the Snapchat. My peoples always say Khaled, you need to get on Snap.
I’m always on the road from January all the way to November, just hustling back and forth because we’re in the game. So we’ve got to move. In December, you know I take my time just to chill, be home with the family and do the Christmas thing. Thanksgiving, November.
My birthday is at that time. So I’m just chilling at the crib and I’m just, like, chilling. White tee, Jordan shorts, flip flops. You know, vibin’. So I get on the Snap and you know I really water my plants every day. I really use Dove and cocoa butter.
Ain’t nobody at my house, I’m by myself. I’ll like, let me just vibe with my Snap. Not knowing that, it’s going to explode and inspire the world. Most importantly, I felt like they got to know me personally.
If you really know DJ Khaled, I’ve always said, you know, embrace the success, or, ride with me through the journey of success, and, this is the key, major key.
I’ve always been like that. I’ve always warned people about they. They don’t want us to win. You think they want me on Big Boy’s show? Of course they don’t.
Interviewer: Do you think that they want you here?
So what I’m going to do is be on Big Boy’s show. And that’s the truth. It’s like they kick you when you’re down. And they want to kick it with you when you’re up.
Interviewer: Go ahead!
I’m just keeping it one hundred, man. So the fans, I’ve always had amazing fans and they’ve always been loyal and they always root for me.
Be A King Of Snapchat
They never said winning was easy. Some people can’t handle success. I can. I know what it comes with. Some people can’t handle it. I can. The key to your success is using the right soap. I only use Dove soap. Trust me. Trust me.
The ladies always say Khaled smells good. I use no cologne. Cocoa butter is the key. Cocoa butter is the key. Best deodorant in the world. All the other stuff is garbage. Use Dove deodorant. It’s a vibe. It’s so important for the culture.
They will try to close the door on you. Just open it. Just open it. We don’t see them. We will never stop. Another one. Another one, another one. Another one. They look in my eyes and the ladies look in my eyes. They love it. I love it.
Beautiful day. Every chance I get, I water the plants. Lion, king of the jungle. Not just a music mogul. This will be the biggest mogul ever. I think that more businesses, more real estate. More finger lickings.
More headphones. More merchandising. More hotels, more land. Doing television, movies, films. Talking about films like Joe Pesci. The heights of Joe Pesci, Denzel Washington. Robert De Niro.
We talking that talk. She love them stones. Got real. Another road block. We will overcome it though. In life, there will be road blocks. My last Snap. That was what you call a road block. But we will overcome it. You might not understand what’s going on right now.
You see what’s about to go down? Do you see what’s about to go down? Do you see what’s about to happen? Do you see the BMI Boss? Catherine Brewton in the building for Thanksgiving and my birthday. The BMI Boss. If you Arabic, you know what this is. Look at this, look at this.
This is part two. You see what’s going on. If you Arabic, you know what this is. Look at this, look at this. This is part two. You see what’s going on? I’ve got to do this again.
I’ve got to do this again so you understand what’s going on. So you understand or overstand what’s going on. Give thanks to the most. Do you see the dessert? You think it’s a game, huh? And this kanafeh. You don’t know about that. You think it’s a game. We got more. Bless up.
Don’t play yourself. We the best. Another one. Happy birthday Khaled. God bless. My brother Chris Smokes brought me an autographed signed Jordan Sports Illustrated cover. Framed up. Smokes, I love you, man. Bless up all massive, original DJ Khaled. The original.
Rule number one is my personal favorite, and I’d love to know which one you guys like the best.
DJ Khaled’s Rules
- Win No Matter What (Evan’s Favorite Rule for an Entrepreneur Mindset)
- Challenge The Game
- Back Your Talk Up
- Spread Good Energy
- Think About Your Fans
- Find Happiness And Joy
- Do What You Love
- Have A Vision
I hope you enjoyed this article, make sure to check my DJ Khaled video on his Top 10 Rules For Success as well.