Good morning, Believe Nation.
Today’s message is focus on the journey. Over to you, Jessie J.
Jessie: I don’t ever disregard the fact that however hard you work, it doesn’t always guarantee it’s going to happen.
That’s the thing that you have to just believe. If you don’t believe in you, no one else will even bother to look at you. I shoved myself on any open mics, any gigs. The amount of stuff. I’ve probably done, even up to now, 80, 90% of all my gigs for free.
Surround yourself with people that you can trust. Surround yourself with people that let you be you. Compromise, but don’t ever lose what makes you you.
“The journey is way more important than where you end up.” – Jessie J.
Write from the heart.
Always remember, there’s always someone worse off than you and there’s always someone that’s working harder than you as well. When you’re asleep, there’s someone grafting.
That’s what you have to remember as well, that for every 10 CD’s you send off there’s someone sending off 100. Just get yourself out there as much as you can, and film everything.
That’s one thing I’ve learned. I’m glad that I did footage for music. People say to me, “You’ve copied so-and-so. “You’ve done this, you’ve done that.”
I’m like, “Go on YouTube. “Five years ago I was singing “the same songs with the same haircut.”
You’ve got to have fun as well. Write it down. Make sure you write it down, take pictures. Make sure it’s a journey.
The journey is way more important than where you end up. That’s what you have to remember.
One of the most popular questions I get asked is, “How will I know when I’ve reached “one billion entrepreneurs?” My big goal, my big vision, mission, what I want to do, I want to reach a billion entrepreneurs.
I want to know that I’m having that kind of impact and put out content and create amazing things for a ton of entrepreneurs.
I get people asking, “Well, how will you know “when you hit a billion entrepreneurs?
“I don’t think there’s even “a billion entrepreneurs in the world.”
You’re missing the point. I don’t actually have a way to track if I’m hitting a billion entrepreneurs, and I don’t care about it because I’m not focused on the goal. I’m focused on the journey.
What it does is make sure that it aligns me to think about big projects. Anything that I’m spending significant time on I want to make sure has the ability to reach a lot of people.
I’m making YouTube videos because it can spread and reach a lot of people. When I started to write my book, I wanted to do it with a big publisher, not just self-publish.
“I’m not focused on the goal. I’m focused on the journey.” – Evan Carmichael
Even though self-publishing can make me a lot more money, I went with a big publisher because I wanted to try to get more reach.
It’s the reason why I don’t do business coaching and one-on-one consulting. Although it could be really meaningful and great to have the one-on-one connection, I want to do things on a bigger scale.
What that big goal allows me to do is focus my efforts on the right projects. I don’t actually care about hitting a billion entrepreneurs. Just like if I say, “My next goal on the YouTube channel “is I want to hit a million subscribers.” It’s amazing, it’s great.
You get a play button. We might have another celebration. As soon as I hit a goal, I don’t really celebrate.
I feel like I need to celebrate more because, my team, it’s a good thing to do kind of for team building. As soon as I hit a goal, I’m on to the next thing.
I don’t take time to celebrate because the work is the celebration for me. I want to work more. I want to get better. I want to continue to improve.
Hitting a goal and then saying, “That’s it” is death for me. For a lot of people, when you hit a goal, it actually is depressing. When I sold my first business, I was 22 years old. It was a great high. Great, I sold the company, but then the next day I had nothing to do. “What do I, “what am I supposed to do? “I have nothing to go to in the morning.” That’s a great problem to have. It’s not something I’m complaining about but it’s still a problem.
When you hit a goal and you don’t know what you’re going to do next, it’s depressing. You don’t know what to do every day. When you don’t have a plan for what to do every day, it can really drag you down. I think in doing all these profiles of different famous entrepreneurs, people who’ve had massive success, yes, it can be great to have a big goal.
It can be great to win an award or hit a revenue target or land that big customer or whatever it is. Go IPO, sell your company, have some big goal, but if the goal is the only thing that’s driving you, it’s going to be really hard to make it. With the most successful people, the journey is the reward.
“When you hit a goal and you don’t know what you’re going to do next, it’s depressing.” – Evan Carmichael
The journey of creating something and marketing it and you getting better at it and seeing the impact, that is the work. That is the goal. That is the joy. That is the excitement.
That is where you derive your most pleasure from, not just about hitting some target. I really challenge you to look at your life, your business. Think about what your goals are. I love setting goals because when you set a goal, for me, the most important part of it is that it starts to align your actions to achieve that goal.
It’s not just about hitting the goal. It’s about those actions. Those actions are what’s going to serve me to be the best version of me, to allow me to have the big impact that I want to have.
Look at your schedule. Look at what you’re doing every day. Look at your day in, day out, in your business and in your life. Do you enjoy the journey? For me, getting married, as an example, I didn’t really care about the wedding day. Nina may not be too happy about that, but she knows.
I didn’t really care about the wedding. It’s just another day. For me, the excitement, the energy, the joy is in the marriage. It’s the everyday. It’s the journey, not just one day, right?
“The journey of creating something and marketing it and you getting better at it and seeing the impact, that is the work. That is the goal. That is the joy. That is the excitement.” – Evan Carmichael
When you have a kid, it’s not just about the kid being born. Having a goal to have a kid, great, amazing. I have Hayden, almost eight years old. That was an amazing day, but it’s the journey.
It’s the day-to-day. It’s the parenting. It’s everyday, connecting. That’s where you grow, and that’s what you need to enjoy.
If all you’re waiting for as a parent is for your kid to move out, go to college, get a job, if all you’re waiting for in your marriage is to hit that 10-year anniversary or 25-year anniversary or two-year anniversary or whatever it is, you’re missing out. The goal is not as important as the process to get there.
The goal helps you align yourself so your actions help you be the best version of you. I’m not the guy who says, “No goals.” Goals are important. I love having goals. I set goals for myself all the time, but much more important than the goal is the journey.
“The goal is not as important as the process to get there.” – Evan Carmichael
The question of the day, I love your input. What do you guys think?
Is the goal more important?
Is the journey more important?
Share your thoughts. Give some more context. I love to hear what’s on your mind. Share it down in the comments below, and we’ll join in the conversation.
I also want to give a quick shout-out to Gord Isman. Gord, thank you so much for picking up a copy of my book Your One Word. It really, really, really, really means a lot to me, and I hope you’re enjoying it.
Thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your One Word is, and I’ll see you again tomorrow morning for another shot of espresso.