I BS’d my way into jobs that I didn’t have the experience to do, and pulled it off. But I had to believe in myself to BS my way into a job.
There’s no place for patience in business. Patience in life means things happen slower than they could.
The last thing you want to do is open a bar because you like to drink. That’s like somebody into drugs who becomes a pharmacist. I mean, that’s just.
– Jon Taffer
Evan: Hello Believe Nation, I’m Evan Carmichael. My one word is believe, and I believe that entrepreneurs are going to solve all of the major problems of the world. So to help you on your journey, today we’re going to learn from Bar Rescue TV host and world-renowned bar expert Jon Taffer, and my take on his top ten rules for success.
Rule number two is my personal favorite, and I’d love to know which one you guys like the best. And as always guys, as you’re watching, if you hear something that really resonates with you, please leave it down in the comments below.
Put quotes around it so other people can be inspired. And when you write it down it’s more likely to stick for yourself as well. Enjoy.
Jon Taffer Top 10 Rules For Success
Rule #1: Own Your Failure
You wake up in the morning, you’re failing. So you blame the president, you blame congress, you blame Greece, blame the euro. Construction in the street, it’s the mayor, oh. And you wake up in the morning and you look in the mirror, and you’re not failing because it’s the other guy’s fault. Or it’s the economy’s fault.
But if you looked in the mirror and said, “I’m failing because of me,” you wouldn’t like it and you’d change that. I believe the common denominator of failure in any business is excuses. As long as you wake up and blame poor sales on the economy or an environment, then you have no motivation to make it better.
Because it’s not your fault. But in the worst economic environment, four or five years ago in this country that we’ve seen in our lifetimes, there were people making a lot of money, weren’t there? In the height of that recession were people selling advertising, people opening restaurants, people building businesses. Somebody’s making money, so the excuse is bull. It’s bull.
So wake up in the morning and own your failure. Look in the mirror and say, “I’m failing because of me.” And you won’t like it. And then you’ll change it. But as long as you don’t put it on you, you have no motivation to change it. So in short, if you own your failure, you’ll own your success.
If you don’t own your failure, you’ll never dig out. I find that in any business; always the common denominator of failure personally is excuses. You don’t want to be a failure, do you?
Audience Member: Not at all.
You don’t want to look in the mirror and experience that. If you can’t blame anybody but yourself, you’re going to change. You’re going to fight it out, that’s the deal.
Rule #2: #Believe In Yourself
I BS’d my way into jobs that I didn’t have the experience to do, and pulled it off. But I had to believe in myself to BS my way into a job. When you were younger you didn’t have the producer experience you have now.
No, but I always had the confidence like I can do it, I’ll figure it out.
Exactly right, and I knew I could figure it out too.
And that gave me the confidence to show up at the interview and convince that guy to hire me because I was convinced myself that I could do it. And that comes across.
Rule #3: Do Something Different
Let me introduce you to the concept of success. Ben Franklin was a pretty smart guy, and I want to start with a quote by him. “If you do tomorrow what you did today, “you will get tomorrow what you got today.” You want to know what that means?
The average American makes between three and five percent more each year. That’s the deal. In today’s economy, I’m not sure we’re going to make the three to four to five percent next year as employees. So it takes you 20 years to double your income in America as an average person.
That’s the mediocrity that we’re stuck in in life. And then you meet people who have the uncanny ability to double their income in a year. To get promoted five times in a year. The ones that beat the system. The ones that conquer it. You’ve all seen them, haven’t you?
The difference between them and the ones that don’t do that is that they wake up in the morning, and they think differently. They understand that if i do tomorrow what I did today, I’m going to get tomorrow what I got today. You want a bigger car?
How about a nice house in Tahiti? Sherri, would you love a nice house in the Hills? We all want better things don’t we? We all want more friends, more stuff, more money, more security, more travel, more enjoyment. If you do the same thing tomorrow that you did today, you’re stuck. Stuck.
And it doesn’t change. And it grows a little at a time. And you get a taste of success, but it’s never fast enough. It never excites you, and when it does it’s a good month. Or a good two months, or a good three months. But it doesn’t provide a trajectory that creates success.
So the first thing I want you to think about today, is I want you to wake up tomorrow and do something different. Understand if you do the same damn thing, you’re stuck. Just because you did it a certain way yesterday is no reason to do it that way today.
I want it to hit hard. That’s not what drives success, you do. You do. And you do. When you go back tomorrow, you’ll either start counting guests or you won’t. You’ll either look at your marketing budget and split it up to new frequency or expenditure or you won’t.
You’ll either look at your staff and get rid of the dead weight that you know is costing you money, or you won’t. And you’ll look at your bar programs and what to do, or you won’t. Everyone of you wrote the word action down at least a few times, correct? Do it. Do it.
Rule #4: Make The Most Out Of Life
You know I’m just not patient. There’s no place for patience in business. Patience in life means things happen slower than they could. So if you’re going to be on this planet for 70 years and things happen slower than they should, at the end of 70 years you’re going to have less, aren’t you? Less experiences, less time, less money, less of everything. So let’s all hurry up, man, and get more out of life. That’s my view.
So patience is not a-
Am I crazy?
Rule #5: Have Courage
If you think your life is complete, then I suggest that you’re an ass. Because tomorrow always has a great opportunity in it. Your life is not complete until you close your eyes.
So when you say somebody who’s in a job they hate would love to be able to do this, my comment is why the hell are you in a job you hate? Don’t you have the courage to leave it? So you’re in a job you hate, you’re doing nothing to change it, but you’d like better? You have to do better.
Sometimes if they have mouths to feed, sometimes I get it. But what were the things about you? Listen, we’d have to go over those specific cases I think, and really getting into each person to break them. But what do you think were the things about you?
One of it is you always had your eyes open to tomorrow and new opportunities. What were some of the other things as part of your personality, because there aren’t many people like you, but I’ve seen and I’m studying more and more people where amazing things are happening at 55 and 60, and putting them on life journeys that they never thought they were going to have.
And I’m seeing that you guys have a lot of the similar attributes, but what do you think? What was it about you, Jon?
Courage. Courage. The first time I went and shot a pilot for Bar Rescue, it was really hard. You think it’s easy to scream at people on national television?
To insult people on national television? To call you a jerk, challenge your marriage, challenge your integrity, challenge your professionalism? That’s hard. That’s not who I am. I don’t wake up and embarrass people in front of their friends.
In front of their family. Bar Rescue is the hardest work I have ever done. The courage that it takes for me to go out there and do these things.
Rule #6: Drive The Energy Of Revenue
When I was in my young 20s I was managing expenses, managing marketing budgets, and faced a lot of the problems that you did. My labor cost was too high, so I’m shaving hours. My marketing expense is too high, so I’m shaving dimes.
I can’t give stuff away, I have less dollars for entertainment. Suddenly my rent is expensive, my occupancy cost is expensive, my taxes are expensive. And I’m just focused on the fact that everything is expensive. Then somebody came into my business and taught me how to do a promotion.
Literally a month later, my revenues went up 30%. In a month. When I looked at my PNL, I didn’t have a labor cost problem. The numbers worked. Suddenly I had a few dollars for marketing. I could actually buy some stuff. I had money for new paint on the walls, and I realized that day we don’t have expense problems in any business.
All we have are revenue problems. Revenue is the cure-all; that’s the asprin you take every night to feel better in the morning is revenue, revenue, revenue. You got to wake up in the morning and drive revenue, which means you got to have the promotions, the ideas, the energy to elevate a business.
You got to be a rainmaker in business, or you’re never going to get anyone wet. And when they don’t get wet, they dry up and go away. It’s that wetness of a rainmaker that filters down and trickles to everybody’s success. You have to drive the energy of revenue to be successful, and when you do, you’ll have no expense problems.
Rule #7: Love The Business
Anybody see the Murphy’s episode of Bar Rescue? The two frat brothers who opened a bar?
The last thing you want to do is open a bar because you like to drink. That’s like somebody into drugs who becomes a pharmacist. I mean, that’s just. It makes no sense at all. You got to do it for the right reasons, You got to do it because you love the business.
If you love the social aspect of it, you’ll never do your financials, you’ll just hang with people all day long. If you love the drinking, that’s even worse. You got to love the business, it’s a tough business. We were talking before we started. In a clothing store business, you buy shirts, you mark them up 60, 70%.
If you’ve got ten shirts on the shelf, you go home that night, you come back in the morning and you still got ten shirts on the shelf. Not the bar business. Bar business, you’ve go to manage every minute. Right product is exposed, liabilities are exposed. It’s a tough business.
Honestly, if I had to do it over again, I’m not sure I would be in this business. To be honest with you, when I look at all the work that I did over the years, I could have applied those efforts to bigger things rather than smaller bars. I was involved in Rainforest Cafe for example.
That went public and that was big dollars. Don’t get me wrong, I don’t regret being in a bar business, but when I look at my life, all the nights that I worked, all those evenings, days, 20-hour days, I look back and say, “Gee, what if I’d have been a lawyer?” Nah, maybe not a lawyer.
There are lifestyles that are easier is my point. So you got to love the business and be passionate about it to make it through those late nights and those mornings.
Rule #8: Want It Enough
I have a dear friend who works for a large company and he wants to open a franchise, buy a franchise, of sandwich stores. I won’t say which brand. He wants to buy it with a territory.
He meets with me and he says, “Jon I need some advice, “do I leave my long-standing job and benefits and do this?” So why can’t you have your cake and eat it too?
Why can’t you bring in a partner, why can’t you bring in somebody to do it? There’s ways to get there. It doesn’t have to be absolute. If somebody wants to create a 2nd career, create new opportunities in their life, figure out a way to do it without risking what you have.
And if you want it enough, you’ll figure it out.
Rule #9: Make People React
Everything that we do is reaction management. If you can make your bosses react the way you want them to, you’re going to get a promotion aren’t you? You’re going to get that job you want.
How do you get them to react to you in a way that gets you promoted? When you figure that out, you’ll get promoted. That’s reaction management. It’s understanding that those reactions that happen around you drive your future more than you do.
Rule #10: Live Your Dreams
The only final advice I would give you is I’ve lived a very unconventional life, and it’s because I live my dream every day. Dreams are inspiring, work is not. Find a dream. Whether it’s that client you can’t get that you’ve been fighting for for six months.
You’ve got to have dreams. Dreams make this world go on, it built our whole country. And when we get in a rut as human beings, is when we lose touch with our dreams. We lose the ability to fight for those dreams. So don’t be an employee of Google.
Live your dreams at Google. Find the way to match your dreams with the goals of your company in your own work. Because there’s nothing worse than mechanical employees that lost touch with their dream. The worst thing in the world is when you see somebody who lost touch with their dreams.
Thank you guys so much for watching. I made this video because Shredder Steve asked me to. So if there’s someone you’d like me to cover in the next top ten, please check out the link in the description so you can cast your vote.
I also want to give a quick shout-out to Tanya Jackson. Tanya, thank you so much for picking up a copy of my book, “Your One Word” and posting that awesome picture on Twitter. I really, really appreciate it and I hope you’re enjoying the read.
So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, I’ll see you soon.
Make daily progress
I drive quality as a leader, my systems maintain quality. Now with regard to new projects, to me, every new project is a ball. I have to move that ball every day. So I know, for example, that I have four balls on my desk. They might be five pads. Let’s say five balls on my desk.
They might be five different pads, five different books, five different projects. Every day I’m going to move those five balls. That’s the way I live my life, and I can’t go to sleep at night if I don’t move every one of those five balls every day.
Sometimes I have three balls, sometimes I have seven balls, but the amount of balls that I accept and put on my desk, every one of them is going to move forward every day. And I become relentless. I’ve learned to live my life based upon the progress I make on a daily basis.
And I believe that business is defined by what we do every day, every single day. And business is defined by the days that we have. So if you move those five balls every day, you can’t help but be successful. You will achieve it, but you’ll achieve it on a daily basis.
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