Friday, December 30, 2005

How to Valuate Your Business

- The venture capitalists will usually look at your projected, or pro forma, earnings 3 to 5 years from the point of their investment. From there they will deduct a 30% annual return that they expect to receive and will subtract a further percentage for the fact that you are a private and therefore non liquid company. This is known as the pre-money valuation.

- Right now, investment money is scarce and the venture capitalists are dramatically lowering business valuations.
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - WaterWorld - Lesson #2 - Have You Done It Before?

One of the most important factors that investors look at is the management team. Has the president done it before and does he or she have the team to make the company successful or not?

Investors would rather put their money behind an average business plan with an outstanding president than an outstanding business plan with an average president.

In the WaterWorld summary the reader learns that president Mark Hall has various university degrees and is a small business lawyer from Minnesota. It also states that he "has helped start several small businesses for other entrepreneurs." What are these businesses? How was he involved? Did they turn into successful businesses? These are much more important areas to focus on than the university degrees.

The plan also states "We have several trusted and reliable persons who will assume positions in the company, after funding, that will significantly enhance our ability to serve the public, media executives and wholesale buyers through their years of industry experience." Who are these individuals? Why are they interested and what will their roles be?

Again, the investor is looking to maximize opportunity and minimize risk. This is done by betting on someone who has done it before. Whatever experience you do have running a business and being successful, leverage it in your plan. Investors care much more about your previous experience than your educational background.

If you don't have all the experience yourself, bring in a team and make sure to mention who they are and what their backgrounds are. Even having a reputable and experienced board of advisors can sometimes make the difference between getting funded or not.

Next - Lesson #3 - The Business Model

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Venture Capital: Startups got their groove back in 2005

"One hopes, by this time, the gifts are unwrapped and the holiday dinner is fully digested. Now, it's time for reflection -- looking back at the highlights and lowlights of a very active year in Seattle's emerging technology community.
Most agree that 2005 will be remembered as a time in which the entrepreneurial energy returned.
"It was a great year," Frazier Technology Ventures' Dan Rosen said. "We are seeing a lot of the same things that were predicted to happen in the 1998, 1999, 2000 time frame finally coming to pass."
Here's a month-by-month walk down memory lane.
January: Ignition Partners lands a big fish when a former Microsoft chief financial officer, John Connors, decides to join the Bellevue venture capital firm. The move helps cement Ignition as a powerful force in Seattle's startup community, and it reunites Connors with several former Microsoft executives who co-founded Ignition in 2000.
Connors, who managed more than $60 billion while at Microsoft, admits that there will be a learning curve when dealing with startup companies that require $1 million or $2 million.
"It will take some coaching by other partners on how to think about things," Connors said at the time of his move. "I bet I will screw some stuff up along the way, but if I work hard at it, hopefully, I will get it right."
February: Everett-based Zumiez, a retailer of snowboarding and skateboarding gear, files for an initial public offering. It is one of only two companies in the state to go public in 2005, down from six the year before. The lack of IPOs leaves Seattle- area venture capitalists scratching their heads -- not to mention checking their empty wallets. Zumiez performs well in its debut, proving once again that Seattle is a hotbed for retail concepts. The stock more than doubles, leading to a secondary public offering in November. So why don't more Seattle VCs invest in retail?
March: It's the five-year anniversary of the Nasdaq peak of 5,049 -- an occasion that most venture capitalists, investment bankers and entrepreneurs never want to forget. Given how many references I still hear about the great Internet bubble of 2000, it appears as if important lessons were learned.
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"I have a lot less hair and lot more gray ones at that," Maveron's Dan Levitan said in a story this year reflecting on the bubble. "I think we were all caught up in it to some degree or another, and I certainly hope that I am far smarter and far more humble than I was then."
Has it really been five years? It seems just like yesterday that HomeGrocer.com trucks were buzzing around the city and Loudeye was hosting its elaborate IPO party.
Some euphoria returned in 2005, with valuations rising at startup companies and venture capitalists engaging in bidding wars for hot deals. But the craziness of 2000? I don't think so.
April: Two long-time titans of the Seattle software industry merge as Attachmate and WRQ combine forces in a private equity deal. Attachmate founder Frank Pritt calls the merger a "perfect match," creating a company with 950 employees and more than $200 million in sales. Layoffs ensue later in the year, and the company, which decides to locate in Seattle, rebrands as AttachmateWRQ.
May: Frazier Healthcare announces a $475 million venture capital fund, making the Seattle firm one of the biggest in the Pacific Northwest. It promptly gets to work, participating in the $44 million financing round for Calypso Medical. The Seattle medical device maker uses the money, one of the largest rounds in a Washington company this year, to continue development on a new technology that allows doctors to pinpoint exact locations of tumors."
For more information, visit www.EvanCarmichael.com.

Wednesday, December 28, 2005

The Types of Businesses Venture Capitalists Prefer

- Venture capitalists will not invest in anything illegal or immoral. Anything that involves laundered, dirty, or offshore money will not attract venture capital investment.

- Otherwise, a venture capitalist will look at any business providing that it meets their criteria of providing a return on investment, having good management, supplying a sound business plan, and demonstrating a developed product or service with revenues.

- Some venture capitalists as a matter of policy will restrict themselves to investing in a specific industry. It is the role of the intermediary to know which firms would be willing to invest in your company.
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - WaterWorld - Lesson #1 - Does It Work?

The summary provides the reader with information on what the benefits of the drinks are. For example, the company claims that the Victory drink can restore energy lost through exercise, training, and game time exertion, allow the heart muscles to withstand vigorous and strenuous exercise, fight and prevents lactic acid build-up, reduce and eliminate cramping, and boost energy reserves and accelerates muscle recovery time.

What is missing is the proof that it works. You need to demonstrate to potential investors that what you have is real. Show test studies, include testimonials, provide lab reports, have supporting quotes from respected individuals in your market. In other words "Show me the money!"

The problem is, while your product is probably excellent and can deliver on all the promises you are making, you need to remember that most of the other companies seeking capital out there are not marketing such reliable products. Unless you demonstrate that the product actually works then you are immediately lumped in with all the other "junk" business plans.

Investors see so many business plans every day that they are looking for reasons to say no. Don't make it easy for them to turn you down by not having supporting evidence for your claims.

Next - Lesson #2 - Have You Done It Before?

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Tuesday, December 27, 2005

Angel Investors - Where To Find Angels

Informal networks (Accountants, lawyers, business associates etc.)

6 degrees of separation

$100-250k income individuals

Retired professionals / entrepreneurs

Angel groups
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - WaterWorld - Highlights - A Ready Market

What's good about this company is that it is attacking a ready market. Many companies seeking capital can only really be successful when a new technological breakthrough has been made, government approval has been granted, or an entirely new market has been developed.

This increases the risk for the investor as there is uncertainty if the necessary changes will occur or not. Before making a decision, investors will weigh the opportunity of putting money into a company against the risk of losing it all. Most entrepreneurs do their best to show the opportunity of investing in their company but do not focus any energy on demonstrating how the investor's risk will be minimized and money will be safe.

The markets that WaterWorld is targeting are existing, multi billion dollar industries which are looking for new, innovating products to solve their pain.

Next - Lesson #1 - Does It Work?

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Solar hot in venture capital circles

"U.S. venture capital firms poured $67.7 million into the solar energy sector in the first three quarters of 2005, up from $31.4 million for all of 2004, according to the Associated Press and Dow Jones.
The new figurie is more than 30 times the amount invested in solar some 10 years ago, according to the report, which cited the National Venture Capital Association (Arlington, Va.), a trade group. It also represents more than a third of the $194.6 million invested by venture-capital firms in the entire U.S. energy industry.
Just two years ago, solar-power companies struggled to turn a profit. But now, solar panels are projected to remain tight until at least 2008, according to the report."
For more information, visit www.EvanCarmichael.com.

Monday, December 26, 2005

Angel Investors - What To Do

Lose your ego.

Ask for help, not money.

Get them involved, show them, let them get hands on instead of just reading a business plan.

Listen, don't sermon.

Respect their money.

Respect their time.
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - WaterWorld - Overview

WaterWorld Enhanced Drinking Water (http://www.waterworldedw.com) is a manufacturer of energy drinks and spring water. The company has three functional energy drinks as part of its Peak Performance line of products. The three drinks are:

Amore', a sexual enhancement beverage with a natural aphrodisiac with a cherry/grape flavor that keeps him up and her feeling flush with a gentle warm feeling.

Trucker's Fuel, a tea flavor with a mild lemon twist drink for those who drive for a living or need to stay awake during a long day or need to study all night.

Victory, a lemon tasting beverage that can greatly reduce muscle fatigue, joint soreness, cramping, energy loss, and will speed energy recovery and increase energy reserves.

The company is in the startup phase and is run by Mark Hall, a Minnesota based small business lawyer. It is projecting to break even 6-12 months after funding and is searching for $1-4 million in capital at a $10 million valuation.

Next - Highlights - A Ready Market

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Sunday, December 25, 2005

Angel investors see new opportunities

"Angel investors came back to life in 2005.
The Alliance of Angels – a network of venture capitalists and high-net-worth individuals – has pumped $7 million into 20 Washington state companies so far this year. That’s more than double the number of deals last year and triple the number in 2002, a low point for the organization.
It’s also an all-time high for the 8-year-old investment group – surpassing the dollars and number of deals at the height of the dot.com boom in 1999.
“We are optimistic, we definitely believe that it is a healthy market, but we still (have) caution based on the mistakes that we learned in the bubble time,” said Artour Baganov, an angel investor who backed two start-up companies through the organization this year.
Frazier Technology Ventures general partner Dan Rosen, who serves as chairman of the Alliance of Angels, said the new-found enthusiasm is being driven by experienced entrepreneurs who now see opportunities to take advantage of changes in the technology landscape. Angel investors, Rosen said, are tapping into those new entrepreneurial projects.
“We are getting a confluence of the angels, plus the exciting new technologies and businesses coming together,” said Rosen.
In the grand scheme of things, $7 million is not a lot of money. After all, some Seattle companies raise that much in one venture capital round.
But Rosen said angel investments, which typically are smaller and involve early-stage companies, serve as an important feeder system to the venture capitalists. And the fact that 20 companies raised money through the Alliance of Angels speaks to the optimism now surging through the Seattle start-up community.
“As we have said a number of times, the angel investments are, we believe, a leading indicator of what is going to happen in the venture market,” said Rosen.
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Venture capital investments in the state were down 8 percent for the first nine months of this year, though many venture capitalists have expressed optimism about the current climate. Some large venture financings have occurred in recent weeks, including $32 million for Light Sciences Oncology and $24 million for Revenue Science.
After enduring the pain of the dot.com bust, angel investors also appear to be re-energized. The Alliance of Angels, which holds meetings 10 times a year in which entrepreneurs present business plans to investors, typically invests in about 25 percent of the presenting companies. But this year, just over half of the presenting companies scored financing through the organization.
“It’s hard to say that that would be sustainable,” Rosen said.
But he said it does speak to the strong entrepreneurial and investment climate in the Seattle area right now.
“It just says that we are seeing great deals, in great areas that have prospect and that the angels recognize that and are taking out their checkbooks and writing checks,” he said.
There’s even more evidence that angel investing is making a comeback. Two new angel groups – The Keiretsu Forum and Zino Society – recently formed in the Seattle area.
The energy has some concerned that valuations at early-stage companies are starting to move too high. That’s a worry of Baganov, a former Internet entrepreneur who joined the Alliance of Angels in 1997. In some cases, he said there are “crazy valuations.”
“They are starting to come up, not necessarily in the same way as it was in late 1999 or early 2000 but sometimes we do” see them, he said. “The first questions we are asking ourselves when we are evaluating these deals is: remember the old days.”
Rosen said valuations are in check at the angel level, but he said venture capitalists are sometimes participating in bidding wars for later-stage deals.
“You are seeing multiple term sheets on some VC deals,” he said. “But I am not in a position to tell you right now whether I think that will be maintained in 2006 or not.”
A diverse range of startups received financing through the Alliance of Angels in 2005, including seven companies that have a physical product, four life sciences companies and nine consumer/lifestyle companies. Eleven of the companies have either developed a product or generated revenue – a trend that Alliance of Angels program manager Ed Hansen said runs counter to the traditional idea of angel investing.
“We are seeing that companies are typically further along on the pathway,” said Hansen, adding that entrepreneurs should note the importance of gaining that first customer."
For more information, visit www.EvanCarmichael.com.

Friday, December 23, 2005

Angel Investors - Why Angels Say No

Angel and entrepreneur have different values, no trust

Entrepreneur shows resistance to due diligence and defensive responses

Entrepreneur has a passion for technology over flexibility

Entrepreneur has poor knowledge of market, competitors

Angel does not have ability to work with team

Entrepreneur has "shopped the deal" and seen too many potential investors
For more information, visit www.EvanCarmichael.com.

Seaboard Ventures Comes Up $15M Short in Funding Goal

"RESEARCH TRIANGLE PARK – Dave Blivin, who founded Southeast Interactive in 1995, had hopes of launching a new venture capital firm focused on early-stage investments.
Those plans have been put on hold after Blivin and three partners failed to reach their target closing of $30 million by Dec. 31.
The four men hatched plans for Seaboard Ventures. But having secured commitments for only $15 million, they have decided to suspend further fund-raising attempts.
“We had commitments from individuals,” Blivin told WRAL Local Tech Wire. “The initiative as originally constructed set a goal of $30 million by the end of the year. We were half way there. That would not be enough money to fund a Series A round player or enough capital to run the firm.
“We are reassessing where we area and suspending. We also are freeing up each other to pursue other opportunities,” he added.
Blivin, who left Southeast Interactive three years ago, had lined up Hans Davidsson, a former executive with Ericsson; Daniel Friel, who started and ran the strategic investment group for Bank of America for seven years; and Robert Ball, a former attorney with Alston & Bird, as partners.
“This region is very underserved in A round capital,” Blivin said. “We’re disappointed more for the region than for ourselves.”
The major A round investors, who typically come into venture-backed firms that have already secured seed funding and have a management team in place, in the region remain The Aurora Funds and Intersouth."
For more information, visit www.EvanCarmichael.com.

Reader Question - Finding Investment Capital

Good evening, my name is Chris and I am looking for some information on angel investment or venture capital for a future investment. I am looking at purchasing a bar/restaurant in Dutch St Maarten. The business is already up and running and has been very sucessful for a many number of years. The business is being sold well below market value and is not currently on the market. I am looking at moving on this business very quickly because once it hits the market it will not be on there very long. I am a little bit shy on the total investment which is why I am contacting you. Any information you have would be of great help. And if you are unable to help, any information you have on anyone who would help would be greatly appreciated.

Thanks for your help.

Chris


Hi Chris,

There are a number of ways to valuate a business. The model we typically use is discounted cash flow (DCF). In DCF, you take an estimate of the company's future earnings and discount it back to today to get the present value. Investors will often add a risk premium as well as a premium for being a private company.

The restaurant business is not one that lends itself to venture capitalists very well. VCs are looking for an average return of 30% per year which is hard to create in restaurants unless you are planning very serious expansion.

It could be of interest to the right angel investor. You would have to show what their return on investment would be and how quickly they will be able to recoup their investment. Other elements to keep in mind are how they might be able to exit the investment and how involved do you want them to be in the management of your business. For a more complete guide on Angel Investors visit: http://www.evancarmichael.com/Angel-Investors/index.html

If the business has been successful for a number of years they should have a healthy balance sheet and historical financials. This could lend itself to a leveraged buyout situation where you finance the acquisition through a heavy debt load. The cash flow would obviously have to be enough to cover your debt payments. You can discuss this with your bank as well as work with private firms provided that the numbers make sense.

Good luck!

Evan.
For more information, visit www.EvanCarmichael.com.

Thursday, December 22, 2005

Executive Summary Review - Howling Moon Designs - Lesson #3 - Get A Management Team

One of the most important rules for venture capital investors is make sure the company has a solid management team. Investing in early stage companies is as much about the team as it is about the idea, if not more. Venture capitalists want to see that you have some experience and that you have competent people around you.

Howling Moon Designs lays out an organization structure and identifies the team members they will need to make the project a success, but at the moment the company has only one person.

In the plan it is also unclear as to what the founder�s previous experience has been and what other companies he has helped to success.

A venture capitalist is unlikely to invest in a company with one person and a limited track record.

You need to build a team around you with complementary skills. If you do not have much experience in running companies then build a board of advisors with people who have. You want to show as much as possible that you have the existing personnel in place already to make this business a success.

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Angel Investors - Due Diligence - Legal

Legal - Questions Angels Will Ask

Is this company a legal incorporation?

Does the company have a shareholder's agreement?

Is it sophisticated enough to prevent company infighting?

Are the holdings fairly distributed to prevent future problems?

Is there a shotgun clause?
For more information, visit www.EvanCarmichael.com.

Inside the wolrd of M&A, IPOs, and Venture Capital

"Buyout legend Thomas H. Lee went into overdrive today after seeing press reports that his impending departure from the firm he founded in 1974 was anything but amicable. As Business Week Online reported back on October 21, Lee’s firm has told investors for its next buyout fund that the founder was setting up his own shop and wouldn’t be on board.
In an email today to his staff, Lee said “our parting is very friendly, and, I am sure, will portend years of joint and co-operative investment activities.” Thomas H. Lee Partners, based in Boston, plans to continue looking for bigger opportunities like its recent deal to buy Dunkin' Donuts parent Dunkin' Brands, while Lee himself may do smaller deals or partner with his old firm. Lee, who works out of an office in New York, has also been setting up a fund to invest in hedge funds, says a person close to the firm. “This is completely friendly and amicable,” the person says."
For more information, visit www.EvanCarmichael.com.

Wednesday, December 21, 2005

Angel Investors - Due Diligence - Sales

Sales - Questions Angels Will Ask

Is the President a technologist or a business person who can make sales?

Are the projections realistic?

Do the sales channels and plan of attack make sense?

Has anyone on this management team sold to this industry before?
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - Howling Moon Designs - Lesson #2 - Very Early Stage

The further along a company has gone towards generating real revenues and income, the easier it is to attract capital.

Howling Moon Designs has yet to deliver a prototype and is asking for enough money for the 3-4 years it will take to build the game.

Unless you've make a lot of money for investors doing it before or have a big customer lined up, investors are highly unlikely to risk a large amount of money for 3-4 years of development work.

Investors would rather finance marketing and expansion instead of research and development. You need to show as much as possible how the money will go towards sales and marketing and crunch down on your research and development timeline. There aren�t that many venture capitalists who are interested in funding ideas anymore.

Next - Lesson #3 - Get A Management Team

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Early-stage venture capital funds will outperform

"Milestone Venture Partners' Co-Founder Edwin A. Goodman, a 31-year veteran of venture capital, today forecast that early-stage venture investing will out-perform historical results -- 19.8 percent per year during the last 20 years -- by as much as 25%. He added that later-stage VC and buyouts will under-perform their 13 - 13.7 percent per year results over the same time period.
He forecast returns generated in 2010 through 2020, from funds created in 2005 through 2010.
Mr. Goodman explained that it is easier to achieve outsized venture returns with a $150 million fund investing in smaller companies than with a $1 billion pool of larger companies.
He said, "Since large institutions cannot put enough money to work in funds less than $200 million, they ignore the category. That results in relatively light competition for these smaller venture funds vying to invest in early-stage or seed companies. In turn, less competition helps the early- stage venture fund to negotiate lower pricing and other preferable deal terms, which increases the likelihood of higher fund performance."
For more information, visit www.EvanCarmichael.com.

Angel investors take a plunge

"Its equipment can calculate the amount of oxygen in a vat of beer, or measure the level of bacteria in a wastewater treatment plant.

And now that it has reeled in a $360,000 investment from a local angel investing network, 3-year-old AquaSensors LLC in Menomonee Falls should be able to get its sensors into the hands of more customers.
"The power of our investment is to improve cash flow so they can dramatically step up their ability to fulfill orders," said Pehr Anderson, managing director of the Silicon Pastures angel network. Angel investors typically back companies in their early stages, providing money for start-up expenses or expansion.
The investment, which closed Friday, is the first the network has made since Anderson took over in April. The eight Silicon Pastures members involved were impressed with the AquaSensors founders' deep knowledge of the market for their products - which take measurements involving liquids in industrial processes - and how to sell into it, Anderson said.
The Silicon Pastures investment represents the first outside money raised by AquaSensors, which was funded initially with cash from its two founders and a $100,000 low-interest loan from the state Department of Commerce. AquaSensors pulled in $20,000 in June when it finished second in the Governor's Business Plan Contest; it won first place in the advanced manufacturing category."
For more information, visit www.EvanCarmichael.com.

Tuesday, December 20, 2005

Say goodbye to Metaphore

"In the high-risk world of biotechnology, sometimes even $93 million in venture capital funding isn't enough to ensure success. At least it wasn't for Metaphore Pharmaceuticals Inc.
Once considered among St. Louis' most promising startups, Metaphore is bust. After attracting local and national funding, both of the company's clinical trials to evaluate its primary compound failed and were stopped in July. Then the firm began auctioning off its equipment and materials and subleasing its office space. What's left is a handful of employees and roughly $20 million in cash. Now those assets are being folded into ActivBiotics, a private, venture capital-funded biotech firm headquartered in Lexington, Mass.

The two early stage companies call it a merger. But the move is an opportunity for their venture capital investors to marry Metaphore's bank account with ActivBiotic's product pipeline. The companies have been in talks since October and announced Dec. 14 their agreement to meld Metaphore's remains into ActivBiotics. Steve Gilman, ActivBiotics' president and chief executive, will lead the company. Metaphore's intellectual property and funds, based in St. Louis and Fort Lee, N.J., will be consolidated in Lexington, Mass. Its name will disappear.
Dr. Alan Dunton, who has served as president and chief executive since February 2003, will become ActivBiotics' nonexecutive chairman when the deal closes. But neither company provided details of what will happen to the three employees based here.
Shareholders of both firms are expected to approve the deal by the end of December or early January. Metaphore investors, many of them local, would receive stock in the combined company, but no cash, said Glenn Kazo, ActivBiotics' chief business officer. Specific financial terms were not disclosed.
Metaphore has been trying to discover and develop drugs that prevent pain and inflammation. It was founded in St. Louis in 1998 by Garland Marshall, a professor of biochemistry, molecular biophysics and biomedical engineering at Washington University who also founded Tripos Inc. Marshall sold investors on the promise of his pharmaceutical compounds and began attracting venture capital in early 1999. Over the next five years the company raised $93.2 million through four rounds of private financing. Its most recent round of $40.2 million closed in August 2004. But when Metaphore's main products failed in clinical trials, the firm hit a crossroads.
"In the biotech business, the success or failure of a clinical trial is almost everything," said Steve Trampe, chairman and chief financial officer of Sequoia Sciences, a private drug discovery firm whose headquarters Trampe helped relocate here from San Diego. "I understand (Metaphore) still had $22 million to $25 million, and they could use that money to put another one of Metaphore's compounds through clinical trials. But if that fails, you're left with nothing. Or you could combine (with another company) and diversify the risks. Proprietary compounds or procedures would all become part of the other company, and stockholders would have a stake in the other company.""
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - Howling Moon Designs - Lesson #1 - How Are You Different?

You have to be different to attract investment dollars. A common question venture capitalists will ask is "what is your unfair competitive advantage?" They want to see not only that you have an edge over your competitors but that it's such a big advantage that it's almost unfair.

The description of Destiny Online sounds extremely similar to that of Project Entropia, the leading competing game in this market. The competitive advantages listed are:

"The character you create will allow the player to have the ability for full customization. We will gain the rights of a high quality engine to use for the game. Inside the game world we are able to show over 15 different revenue streams that allow us to make money. The game world will always be changing and offer main new areas for the players. As well the partnership with Vognesvit helps provides us with an engine and a well experienced team."

One of the main benefits of Project Entropia is that players can create a truly unique character through an intuitive user interface. In addition, Project Entropia does offer a number of revenue streams for its players. I'm left unclear as to how this game will be excitingly different.

You will always be compared to the gorilla in the market � the company that is leading the industry. You need to make sure that you clearly differentiate yourself from your competition. A simple table which highlights the different characteristics is usually a great visual to include in your plan.

Next - Lesson #2 - Very Early Stage

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Angel Investors - Due Diligence - People

People - Questions Angels Will Ask

Do we share the same values?

Can we work together?

Does the management team have accomplishments and a reputation in their industry?

Does the team have a history of running successful businesses and returning value to investors?

Are the key people in place? Are their any gaps?

Are the founding members still involved? How so?

How do I get along with the entire management team and not just the President?
For more information, visit www.EvanCarmichael.com.

Monday, December 19, 2005

Angel Investors - What They Look For

They have related experience and industry contacts.

You have a good story, honesty, and a passion for the business.

They want to live vicariously through you / relive past glory.

They like you and want to help.

You are a close distance from them (in the same city).

You have a solid business plan.
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - Howling Moon Designs - Highlights - A Growth Market

Online gaming is big business and while the online gaming market for PCs is expected to drop over the coming years, one exciting and rapidly growing area is Massive Multiplayer Online Role Playing Gaming.

According to Wikipedia, "a massively (or massive) multiplayer online role-playing game or MMORPG is a multiplayer computer role-playing game that enables thousands of players to play in an evolving virtual world at the same time over the Internet. MMORPGs are a specific type of massively multiplayer online game (MMOG)." An estimated 20 million people worldwide are spending time in massively multiplayer online role-playing games.

Project Entropia (http://www.project-entropia.com/) is a popular MMORPG where players can construct buildings, create businesses and make investments to build their in-game wealth, which they can then cash out back into hard currency. The projected GNP for the Project Entropia universe in 2005 is 1.5 billion PED, or US$150 million.

This is definitely a growth market and, while still very early stage, could be a big money-maker for savvy investors.

Next - Lesson #1 - How Are You Different?

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Friday, December 16, 2005

Executive Summary Review - Howling Moon Designs - Overview

Howling Moon Designs is a gaming company proposing to create a Massive Multiplayer Online Role Playing Game (MMORPG), Destiny Online. Destiny Online will be a real world economic system that allows players to get jobs in the game, open stores, enter tournaments, sell items on a website, go on quests, and be part of teams.

The company is in the startup phase and projects that the game will take 3 to 4 years to complete. It is run by Lee Ing from Ontario.

Next - Highlights - A Growth Market

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Angel Investors - Who Are They

Bridge the love money / venture capital funding gap.

Can provide both money and management expertise.

Invest in 60% of startup companies.

Invest 5 times more money than venture capitalists.

Are successful entrepreneurs and professionals.

Have an average annual income of $100-250k.

Work through informal networks of business associates and professionals (lawyers, accountants, brokers)

Are known for being private, independent and even reclusive.
For more information, visit www.EvanCarmichael.com.

Thursday, December 15, 2005

Reader Question - Do I Need To Be Charismatic?

Hi Evan,
I have recently discovered your website and browsing the various resources that your site offers. I appreciate them very much. I am a fresh graduate from UBC in Applied Science, Electrical Engineering. I started working at Canada's number 2 telecommunications provider shortly after my graduation from UBC. I have searched within the organization to examine the leadership qualities exhibited by the company's executive leadership team. I have come to realize that leadership is based on very simple ideas.

I feel that I have the ideas and the intelligence (don't we all) to create and grow leading businesses. One quality that I feel I lack is charisma. I am not awkward, but I am not a salesman. In your experience, does someone like myself have the potential to grown that charismatic personality, or should I focus my career on developing my stronger traits, such as my analytical and creative abilities? If I will always be someone who lacks the charisma to charm all my audiences, should I give up the idea of being the CEO of leading edge companies, and focus on other roles, or do you think I could still fill such a role successfully?

Again, I would like to thank you for the resources that you have made available. I have a couple of business opportunities awaiting me, and I am in the due diligence stage of one of them. Because of the generosity of your site and the relationship it has built, I will openly look for ways that I can employ your services. Can you tell that I have been reading some of your Marketing advice from Michael Hepworth?

Sincerely,

Matthew


Hi Matthew,

The key is to know what you're good at and find a way to make money doing it. I've met a lot of entrepreneurs who have built multi-million dollar companies who are not very charismatic at all.

By the same token, I've made many charismatic people who have failed miserably at being an entrepreneur.

What you need to do is pick an industry that you are passionate about and you can be outstanding in.

Every company needs a team of people to be successful. The first step in building this team is recognizing what your individual weaknesses are. Surround yourself with people who complement your skills and can help you build a world class organization.

Good luck!

Evan.
For more information, visit www.EvanCarmichael.com.

Who Makes The Decisions

When applying for a loan it is also important to know who is going to be making the final decision as to whether you get accepted or rejected.

According to recent CFIB data, the decision maker breakdown looks like this:
� 36% of decisions are made by the head or regional offices
� 31% of decisions are unknown who the final decision maker is
� 25% of decisions are made by the local branch office
� 8% of decisions are made by automated credit scoring models

What is interesting to note is that most of the decisions are still made by real people, not computers. And people make emotional decisions, not always rational ones. By presenting your case and letting the decision maker get to know you and your story, you can increase the chance that they will say yes.
For more information, visit www.EvanCarmichael.com.

Follow the Money: A New Global Outlook for Venture Capital - 12/14/2005 - Electronic News - CA6291308

"With the explosive growth of business and innovation in China, India and other countries, entrepreneurs can be forgiven for thinking that obtaining capital for their startups is as easy as if they were in Silicon Valley. While it may be fashionable for venture capital firms to brag about international investing, it’s not happening at a pace that would justify thinking money is there for the asking. For entrepreneurs around the world, the reality is they’re going to have their work cut out for them if they hope to break into the established VC ecosystem.
That’s not to diminish the growing interest in foreign startups. Recently, Deloitte & Touche LLP and the National Venture Capital Association conducted a survey on the globalization of venture capital and we found an intriguing shift among VC attitudes and intent from 545 respondents. Among U.S.-based venture capitalists, 20 percent plan to increase their global investment activity over the next five years, an increase from the 11 percent currently investing abroad. Forty-two percent plan to invest abroad only with other investors who have a local presence."
For more information, visit www.EvanCarmichael.com.

Wednesday, December 14, 2005

Reader Question - Business Plan Guide

Hi - I'm interested in writing a business plan and would like to know what you would suggest as a good guide. I'm financially literate and have been involved in a number of different industries, so this guide doesn't necessarily have to be from a "beginners" perspective. Hope you can help.

David


Hi David,

This is one of the most frequently asked questions that I get. Having a solid business plan is critical for arranging the financing you need to grow your business as well as establish the confidence for yourself and your partners that your idea really could take off.

In response to a lot of feedback from website visitors, I put together a Sample Business Plan. It covers the important areas including:

1. Executive Summary
2. Company Description
3. Market Analysis
4. Marketing and Sales Activities
5. Products and Services
6. Operations
7. Management and Ownership
8. Funds Required and Their Users
9. Financial Data
10. Appendices or Exhibits

It can be found at: http://www.evancarmichael.com/Sample-Business-Plan/index.html

Another useful resource is the Business Development Bank of Canada. They have a free sample guide available as well. Since the link changes, simply type in BDC business plan into Google and it will pop up.

Good luck!

Evan.
For more information, visit www.EvanCarmichael.com.

Business Banking Services

Let's say you run a website design company. You have two clients. One client uses your services on a regular basis. Every month she comes to you with a plan to update her site and she sees you as a trusted business partner. The other client had you set up her site but you have not heard from her for six months for any improvements or updates. She sees you as a necessary evil to getting her business going and wants to deal with you only when she absolutely has to. Now, say both clients come to you and want site changes but neither can pay up front. They want you to credit their account and they offer to pay you in a couple of months. Assuming you could only grant the credit to one person, who would it be?

The answer is obviously the first client who uses you on a regular basis and sees you as a trusted business partner.

Banks work the same way. The more you use their business services and the more you are in contact with them, the more they get to know you, the more they want to keep you as a client, and the more likely they will give accept your loan application over other businesses, with all else being equal.

Develop this relationship by setting up all of your accounts with one bank. Use them for your checking account, your savings account, your credit cards, your
Loans and lines of credit, and every other business banking service you end up using. When you sit down with your account manager for your loan application and she pulls up your account history on her computer, you want her to be thinking "Wow. This client is really using a lot of our services. I want to do as much as I can to make sure I can keep her at our bank."
For more information, visit www.EvanCarmichael.com.

Tuesday, December 13, 2005

Account Manager Turnover

Your bank account manager is responsible for understanding your business and going to bat for you within the organization when you need a loan approved. If she does not have an established long term relationship with you it will be difficult to get her to pull strings for you.

The chance of you being rejected for a bank loan depending on how many account managers you have is as follows:
- One account manager: 7.1% rejection rate
- Two account managers: 8.5% rejection rate
- Three account managers: 16.3% rejection rate
- Four or more account managers: 22.8% rejection rate.

Develop a good relationship with your banker early. Talk to her before you need the money and she'll be there for you when you actually go for the loan.
For more information, visit www.EvanCarmichael.com.

Reader Question - Selling My Invention

Dear Evan,

Claudio and I have been to some of your meetings which we enjoyed, we have developed a new wheelbarrow, it is a sort of self loading, but we are unable to find some manufacturers to take on this project, we had lot of good remarks from industries, we have corrected the negative remarks, and have a new prototype, drawings, but we don't have the necessary finances, it would be an ideal find an industry maybe in China to take over and maybe sell the all thing, we have filed in USA/ Argentina/PCT. And there should be no problems with the patent as we had some actions taken, but not really important, we have addressed them. Can you please give some advice on what next?

I thank you and hope to see you again.

All the best Maria Carosi


Hi Maria,

Moving from being an inventor to being an entrepreneur can often be a very challenging step. For an inventor to be successful he or she must be focused on satisfying a human need, which is to enhance our experience by giving us useful tools.

There are a couple of options that you can take. In terms of financing, your best bet would be to speak with angel investors (wealthy individuals like doctors, dentists, lawyers, etc.). They are usually reached through informal networks - your friends and family would be a good place to start to see if they know anyone who they can introduce you to. I've also written a section on my website dedicated to finding angel investors at http://www.evancarmichael.com/Angel-Investors/index.html.

A second option is to contact the BDC (Business Development Bank of Canada). They are a government run organization with a mandate to help Canadian entrepreneurs. They are not going to automatically approve you but they do take more risks compared to the typical banks.

You should also focus on getting some more traction with potential customers. You said that you've spoken with industries and have received good remarks. Will they purchase your product up front? Will they give you a letter of intent? Will they provide testimonials?

Often customers are great financing options for startup entrepreneurs. If they won't agree to buy up front then at least you can get their support to show potential investors. If you can show an investor or lender that you have clients lined up you've done more than 90% of the other business plans they've seen this month.

A final thought you might consider is to think about if you really want to run a business or not. Many inventors like to create but do not like the work that comes with operating a company. You need to focus on what you're the best at and bring others on who can complement you.

Good luck!

Evan.
For more information, visit www.EvanCarmichael.com.

Startup money's out there, if you plan

"You've got the greatest idea in the world for the hottest new product imaginable. What a business it would make -- if only you had the money.
That's a big "if only." But not an insurmountable one, Wichita financing experts say.
Wichita's economy is making a comeback, and business expansions and business start-ups are on the rise, said Doug Neff, executive vice president and manager of the commercial banking division at Commerce Bank in Wichita.
"In general, as the economy improves, there are more opportunities to invest in businesses or start a business," Neff said. "We're seeing that happen."
Numbers from the Wichita district office of the Small Business Administration bear that out. In 2005, the office approved more loans than in any year since 1996 -- 480 loans, totaling more than $75 million.
But how do you turn your business idea -- or your desire to expand your existing business -- into an investor's idea of an opportunity or a banker's idea of a safe loan?
The key, Neff says, is gathering the right information and approaching the right people.
For many people just starting out, the right people are often friends or family members. For entrepreneurs with significant personal assets they are willing to use as collateral, traditional bank loans may be an option. Even those short on collateral may qualify for loans guaranteed by the Small Business Administration.
"It's important to realize that banks are not investors; they are lenders," said Lyndon Wells, executive vice president with Intrust Bank which led the Wichita area with $4.5 million worth of SBA loans approved in 2005. "To get a bank loan, you have to demonstrate the ability to repay or have collateral to secure the loan."
For those lacking loan collateral, money still may be out there from "angel" investors -- business professionals with money they are willing to risk on new ventures.
Getting the attention of such investors isn't always easy, but it is getting easier, said Tyler Brown with Wichita Technology Corp., one of the companies working to help Wichita entrepreneurs connect with private investors."
For more information, visit www.EvanCarmichael.com.

Monday, December 12, 2005

Banks Don't Like Small Loans

Banks typically have a $200,000 threshold loan limit.

Over the past 15 years, the number of loans given to companies over this $200,000 limit has grown over 30%. On the other hand, loans given to entrepreneurs who need less than $200,000 has been stagnant for the past 15 years. If you look at this number in real terms and account for inflation, the loans given to small businesses has actually been decreasing.

As Chuck Loewen from Online Business Systems says, "Understand the real role of a financial institution is to lease safe capital to low-risk borrowers. Entrepreneurs, full of vim and vigour mistake the bank's role as the entity that will share the risks with them to see the entrepreneur's dream come true. Not so. Always understand you are the entrepreneur, he or she is the banker."
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - WaterWorld - Lesson #3 - The Business Model

The business model section of a plan is important because it outlines how your company will make money. The business model has to make sense, be a win for all parties involved, and be realistic.

WaterWorld's business model is to "sell directly to media executives and wholesale buyers in exchange for advertising and publicity. We give up a percentage of the sales garnered from the particular media. They in turn will distribute our products to their customers at the retail level. In many instances WaterWorld will get the orders directly and ship straight to the end user and then remit earnings to the media that generated the sale."

The typical business model for a media company such as a television station is to sell advertising � not products. They get paid based on the amount of air time you want and during which time as supposed to how successful your advertising is.

This strategy may work with smaller outlets who are having a hard time attracting enough companies to fill their advertising spots but does not lend itself well to the larger players.

Just as you need provide proof that your product works, you need to demonstrate to investors that your business model works and makes sense � especially when you're assumptions are based on activities that are outside the norm. Have media companies already agreed to this method of cooperation? Who are they? What have they said? How many more can you get and is this enough to push the product?

Reduce the risk for the investor by showing them that the business model works and is well thought out.

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Dot-coms again enticing investors, but cautiously

"A new generation of Internet companies is gaining currency and enticing investors again. Although remnants of the Internet mania of the late 1990s still litter the landscape, that debacle almost assures that today's cyberinvestor remains grounded in reality.
''All of us took more risks (in the late 1990s) than we should have,'' said Ryan Jacob, portfolio manager of the Jacob Internet fund. ''Today, investors are much more scrutinizing, and it is a much more rational environment.''
That's good because investing in dot-coms is not - and never should have been - for everybody.
The sector is volatile and no place for a retirement nest egg.
Although the number of Internet-related initial public offerings, or IPOs, is just a trickle, most financial experts predict plenty more to come.
That forecast is based primarily on the fact that private venture capital firms are starting to pour money into Internet-related companies, and that is often a precursor for them going public.
''Finally, venture capital firms feel like they can make money again on these companies,'' said Michael Greeley, general partner at IDG Partners, a Boston venture capital firm.
''There's a lot of enthusiasm for investing in these early-stage Internet companies.''
The dazzling debut of Google Inc. last year provided the backdrop for the dot-com renewal and injected some much-needed excitement into the sector.
Google shares have soared from $85 when the company went public in August 2004 to $400 a share now.
''Google really has shined a bright light on this area,'' Greeley said.
But Google was a unique cultural and financial phenomenon. Only recently have investors considered the profit potential in other Internet companies.
Linda Killian, portfolio manager of the IPO-Plus Aftermarket fund, a mutual fund that buys shares in newly minted companies, said she is adding some Internet companies to her portfolio.
''I have found a couple Internet companies I like,'' Killian said. ''But I remain very wary of the space; I am extremely selective; and I want to see profits in these companies.''
Her fund now owns shares of WebMD Health Corp., which runs the health care portal WebMD.com. The company went public in late September at $17.50 a share and promptly spiked to about $24, where it currently trades.
WebMD is an excellent template for potential Internet investors. It is a well-managed company, profitable and a leader in its niche, financial experts said. These traits were lacking in many of the first-generation Internet companies.
''There's a lot of substance to this company,'' Killian said. ''Most of the revenue comes from companies looking for an effective way to target-advertise.''
Someone who clicks on WebMD for information about a particular disease will also see ads from pharmaceutical companies selling drugs to treat it. Traffic on the site has increased 41 percent in the last three years.
So far this year, only four out of the 158 IPOs have been Internet-related companies, according to Renaissance Capital's IPOhome.com. But there are at least that many more in the IPO pipeline. (The financial services industry produced 28 IPOs, the most of any sector.)
One of the hottest Internet sectors and the area where more public companies may emerge involves ''user-generated'' Web sites, such as MySpace.com and TheFaceBook.com, Jacob said.
These sites allow young people - particularly college students - to post personal information and keep in touch with friends.
In fact, even traditional media companies are buying these types of Internet companies.
''The big media companies kind of abandoned their Internet efforts a few years ago, but they are ramping up now,'' Jacob said. ''News Corp. is shooting for that younger demographic.'' "
For more information, visit www.EvanCarmichael.com.

Saturday, December 10, 2005

Executive Summary Review - WaterWorld - Lesson #2 - Have You Done It Before?

One of the most important factors that investors look at is the management team. Has the president done it before and does he or she have the team to make the company successful or not?

Investors would rather put their money behind an average business plan with an outstanding president than an outstanding business plan with an average president.

In the WaterWorld summary the reader learns that president Mark Hall has various university degrees and is a small business lawyer from Minnesota. It also states that he "has helped start several small businesses for other entrepreneurs." What are these businesses? How was he involved? Did they turn into successful businesses? These are much more important areas to focus on than the university degrees.

The plan also states "We have several trusted and reliable persons who will assume positions in the company, after funding, that will significantly enhance our ability to serve the public, media executives and wholesale buyers through their years of industry experience." Who are these individuals? Why are they interested and what will their roles be?

Again, the investor is looking to maximize opportunity and minimize risk. This is done by betting on someone who has done it before. Whatever experience you do have running a business and being successful, leverage it in your plan. Investors care much more about your previous experience than your educational background.

If you don't have all the experience yourself, bring in a team and make sure to mention who they are and what their backgrounds are. Even having a reputable and experienced board of advisors can sometimes make the difference between getting funded or not.

Next - Lesson #3 - The Business Model

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

How to Get in Contact with Northern Crown Capital

There are 2 ways that Matthew, Robert, and Michael can help your business raise capital:

1) Become your intermediary
� If you are based in Ontario and are looking for an intermediary to help introduce you to venture capitalists, present your case, and negotiate and close the deal on your behalf, visit www.evancarmichael.com for how to get in contact with Northern Crown Capital.

2) Review your business plan
� If you are looking to raise capital for your company and would like to know what investors would think about your business plan, you can get it professionally critiqued by Northern Crown Capital. Visit www.evancarmichael.com for more information.
For more information, visit www.EvanCarmichael.com.

Thursday, December 08, 2005

How an Intermediary Can Help Close the Deal

- An intermediary can help save you a lot of time which you can then use to concentrate on running your business. An intermediary will help prepare you for going into the market, set up times and appointments and guide you through the presentations, get you to the point where you have a legally binding term sheet, and then close the deal by making sure that al the needed documentation is completed.

- This is not always a smooth procedure and requires someone to manage the process to ensure that your legal bills do not get out of hand.

- As an example, Robert from Northern Crown Capital was working with a well known law firm that was taking a long time to close his client's deal. In Robert's experience there was nothing that would indicate several more days were necessary so he flew out to see the lawyers who were 3 times zones away, walked into their office and made sure they finished the paperwork. The deal was closed 48 hours later. In fairness, the laywers may have had bigger and more important deals on the table at the time but from Robert's perspective they were holding up his client and it was his responsibility to ensure the deal was completed.
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - WaterWorld - Lesson #1 - Does It Work?

The summary provides the reader with information on what the benefits of the drinks are. For example, the company claims that the Victory drink can restore energy lost through exercise, training, and game time exertion, allow the heart muscles to withstand vigorous and strenuous exercise, fight and prevents lactic acid build-up, reduce and eliminate cramping, and boost energy reserves and accelerates muscle recovery time.

What is missing is the proof that it works. You need to demonstrate to potential investors that what you have is real. Show test studies, include testimonials, provide lab reports, have supporting quotes from respected individuals in your market. In other words "Show me the money!"

The problem is, while your product is probably excellent and can deliver on all the promises you are making, you need to remember that most of the other companies seeking capital out there are not marketing such reliable products. Unless you demonstrate that the product actually works then you are immediately lumped in with all the other "junk" business plans.

Investors see so many business plans every day that they are looking for reasons to say no. Don't make it easy for them to turn you down by not having supporting evidence for your claims.

Next - Lesson #2 - Have You Done It Before?

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Investing in start-ups is about tough angel love

"I wandered into a gathering of angels the other day, and while heaven didn’t seem any closer than usual, this was truly a bottom-line congregation.

The inaugural Angel Investing Summit turned out to be a smashing success in terms of numbers. The Elks Lodge on Jones Avenue hosted the overflowing crowd, which drew as many as 200 investors, analysts, bankers and a few entrepreneurs seeking additional funding for their young companies.

George McQuilken, the conference chair and one of the founding members of the eCoast Angel Network, told me before the summit that as many as 140 people were expected - he was "staggered" when it turned out to be a standing-room only affair. It was only 18 months ago, said McQuilken, who happens to be one of the best-connected angel investors in the country, that a similar "summit" drew only 25.

Angel investors are called angels for a good reason. They provide the seed capital for entrepreneurial concepts to become living, breathing and, hopefully, profitable businesses. Because banks and venture capitalists institutionally avoid the larger loans and investments necessary to jump-start a businesses, individual and small-group angels fill a vital void.

As far as anyone knew, this was largest formal gathering of angel investors in New England, and I suspect it speaks volumes to the prevailing economic climate that can best be described as cautiously optimistic - there’s is good news and bad news and no shortage of due diligence.

In fact, due diligence seems be the 21st century mantra of angel investing. Angel investment strategies, said Erik Barstow, an attorney with Wiggin & Nourie, P.A., "are much more intelligent and more sophisticated." Having been seriously burnt by the irrational exuberance of the Internet boom, angels are more skeptical about the entrepreneurial hopefuls seeking financial help.

In other words, show me the proof - proof that you have the intestinal fortitude to succeed, a product, the ability to sell it, and an exit strategy for investors to get a return. Call it tough angel love compared to the free-wheeling standards of a decade ago when the irrational exuberance of the high-tech economic boom led many investors to throw money at too many ventures with dubious, at best, potential. I remember one Seacoast-based Web marketing company whose young founder suffered from Silicon Valley envy and seemed to me more concerned about the company pool table he needed to buy, a good catering contract and the proper image rather than, well, creating a real product.

Reason seems to be the prevailing mood. "The environment is more rational," said Pete McDonald with the Boston-area branch of Silicon Valley Bank, a commercial bank that focuses strictly on tech and life sciences start-up companies. McDonald told me investors have abandoned the snapshot look at possible investments and are opting for movie-length inspection tours."
For more information, visit www.EvanCarmichael.com.

Wednesday, December 07, 2005

Executive Summary Review - WaterWorld - Highlights - A Ready Market

What's good about this company is that it is attacking a ready market. Many companies seeking capital can only really be successful when a new technological breakthrough has been made, government approval has been granted, or an entirely new market has been developed.

This increases the risk for the investor as there is uncertainty if the necessary changes will occur or not. Before making a decision, investors will weigh the opportunity of putting money into a company against the risk of losing it all. Most entrepreneurs do their best to show the opportunity of investing in their company but do not focus any energy on demonstrating how the investor's risk will be minimized and money will be safe.

The markets that WaterWorld is targeting are existing, multi billion dollar industries which are looking for new, innovating products to solve their pain.

Next - Lesson #1 - Does It Work?

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Venture Capital: Market's heating up, but memories of the bust linger

"Seattle venture capitalist Jon Staenberg recently discovered just how competitive the market is for startup investments.

The partner at Rustic Canyon Ventures said his firm was looking to invest in a Silicon Valley startup, when three other venture capital firms swooped in with higher offers.

Staenberg's firm walked away -- leaving the others to engage in a bidding war. That's not the only occasion when valuations got too rich for Rustic Canyon, with the firm backing out of about half a dozen deals in recent months.

"We are being pretty picky," Staenberg said. "We continue to be valuation-sensitive, and we are not going to go chase things. ... If we find great things at reasonable prices, that is what we will invest in."

Enthusiasm is brimming once again in the venture capital community, causing some startup investors to aggressively compete for the hottest deals. That's one of the reasons valuations are on the rise -- an amazing turnaround from just three years ago when most venture capitalists were struggling with the aftereffects of the dot-com boom.

But times have changed. And that has some VCs concerned that certain segments -- social networking, mobile gaming and local search, to name a few -- are overheating.

The median valuation of venture-backed companies hit $16.8 million in the third quarter -- the highest level in four years and nearly $4 million above what they were for the same period last year, according to a report released this week by VentureOne. Those gains are primarily driven by investments in later-stage companies, which saw median valuations increase in the third quarter by 54 percent over last year.

Greg Gottesman, managing director at Madrona Venture Group, said a lot of money is now flowing to later-stage deals -- especially money from Silicon Valley. But the Seattle venture capitalist said valuations for early-stage companies -- startups that have yet to release a product or have minimal revenue -- have not changed much in the past year.

In fact, VentureOne's report found that the median valuation for companies raising their first round of financing actually declined slightly in the third quarter. That's significant, because it means that venture capitalists are paying consistent prices for early-stage companies, said Josh Grove, research analyst at VentureOne.

"I don't think it has gotten too out of hand," he said."
For more information, visit www.EvanCarmichael.com.

Tuesday, December 06, 2005

Executive Summary Review - WaterWorld - Overview

WaterWorld Enhanced Drinking Water (http://www.waterworldedw.com) is a manufacturer of energy drinks and spring water. The company has three functional energy drinks as part of its Peak Performance line of products. The three drinks are:

Amore', a sexual enhancement beverage with a natural aphrodisiac with a cherry/grape flavor that keeps him up and her feeling flush with a gentle warm feeling.

Trucker's Fuel, a tea flavor with a mild lemon twist drink for those who drive for a living or need to stay awake during a long day or need to study all night.

Victory, a lemon tasting beverage that can greatly reduce muscle fatigue, joint soreness, cramping, energy loss, and will speed energy recovery and increase energy reserves.

The company is in the startup phase and is run by Mark Hall, a Minnesota based small business lawyer. It is projecting to break even 6-12 months after funding and is searching for $1-4 million in capital at a $10 million valuation.

Next - Highlights - A Ready Market

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

How Venture Capitalists Structure Their Investments

- It is first important to understand how venture capitalists achieve their targeted rates of return of 30% per year. Not every company will make this return on equity but there are ways around it.

- Much depends on the exit value of your company. A 30% rate of return reflects a price-earnings ration of 3. If the investor can exit at a higher price-earnings ratio they will earn more than their 30% desired return.

- Another way to reach this target is by offering options. An option is the right to purchase shares of your company in the future at a pre-determined price today. If you grow at 20% annually and your earnings were 100 in the first year, your earnings would be 120 in the second year and 145 in the third. By using options the investor can then immediately purchase additional shares at 100 and sell them for 145 which can be added to their 20% annual return to reach the desired 30%.

- A 30% return is an average figure and relates to the degree of perceived risk. If you have an early stage company you will need to provide a high rate of return. If you have a more mature business that has traction and you need financing for expansion or working capital, 30% may not be the required target due to the lower risk level.

- Younger companies may also be forced to give up a disproportionately high percentage of shares to compensate for the high degree of risk. However, venture capitalists will frequently sell a certain amount back to you based on you meeting clearly defined performance objectives.

- Another investment structure is subordinated debt. This usually caries a high yield and is usually not accompanied by equity. Subordinated debt is ideal for companies with solid cash flow and who need addition capital to grow thereby raising the value of their shares before raising any equity capital.
For more information, visit www.EvanCarmichael.com.

Angel Group’s Investments Soar

"Biggest U.S. angel group says its investments jumped by two-thirds in 2005.

A Southern California group that bills itself as the nation’s largest group of angel investors said Wednesday its investments have soared by nearly two-thirds this year to the highest level since 2000.

Tech Coast Angels, a group of more than 270 accredited investors with four branches in Southern California, including Los Angeles and San Diego, said its members have invested $10.8 million so far this year in 21 companies.

Investors accredited by the U.S. Securities and Exchange Commission must either earn at least $200,000 a year or have a minimum net worth of $1 million.

This year’s investment figure marks a 65 percent increase from 2004, and is nearly as much as the $11 million members put into companies in 2000. Last year the group funded 17 companies.

A growing economy has encouraged members of the group to invest this year, said TCA chairman John Morris.


“The stock market seems to be improving and is on an upward trend, and the venture community is more active,” he said. “I can’t say we’re in a runaway bull market, but we’re definitely in an upward trend.”"
For more information, visit www.EvanCarmichael.com.

Monday, December 05, 2005

How Long the Due Diligence Process Takes

- The due diligence process will very rarely last one or two weeks.

- Remember that the venture capitalist is also working on other transactions beyond your company.

- The due diligence will typically last at least one month. If there are any complex issues such as environmental approvals that have not yet been met, further delays are likely.

- When you are considering raising capital, make sure to get all your company records and documentation together in advance. You do not want to wait until you get a draft term sheet before trying to find important documents that the venture capitalist will need to move forward.

- More and more venture capitalists are also worrying about environmental assessments. You may consider getting your company and property assessed before approaching an investor.

- The venture capitalists will also want to speak with your clients, suppliers and bankers to get an understanding of how your company is regarded by the outsiders who deal with you on a daily basis.
For more information, visit www.EvanCarmichael.com.

Executive Summary Review - Howling Moon Designs - Lesson #3 - Get A Management Team

One of the most important rules for venture capital investors is make sure the company has a solid management team. Investing in early stage companies is as much about the team as it is about the idea, if not more. Venture capitalists want to see that you have some experience and that you have competent people around you.

Howling Moon Designs lays out an organization structure and identifies the team members they will need to make the project a success, but at the moment the company has only one person.

In the plan it is also unclear as to what the founder�s previous experience has been and what other companies he has helped to success.

A venture capitalist is unlikely to invest in a company with one person and a limited track record.

You need to build a team around you with complementary skills. If you do not have much experience in running companies then build a board of advisors with people who have. You want to show as much as possible that you have the existing personnel in place already to make this business a success.

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Friday, December 02, 2005

Executive Summary Review - Howling Moon Designs - Lesson #2 - Very Early Stage

The further along a company has gone towards generating real revenues and income, the easier it is to attract capital.

Howling Moon Designs has yet to deliver a prototype and is asking for enough money for the 3-4 years it will take to build the game.

Unless you've make a lot of money for investors doing it before or have a big customer lined up, investors are highly unlikely to risk a large amount of money for 3-4 years of development work.

Investors would rather finance marketing and expansion instead of research and development. You need to show as much as possible how the money will go towards sales and marketing and crunch down on your research and development timeline. There aren�t that many venture capitalists who are interested in funding ideas anymore.

Next - Lesson #3 - Get A Management Team

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

The Next Steps After The Meeting

- If the venture capitalists are interested, they will very quickly come up with a draft term sheet for you which gives an overview of the conditions under which they would make an investment in your company. (see next page for a sample term sheet)

- They provide a draft term sheet so that they can get an understanding of what the deal could look like and ensure that there is not a disconnect between you and them on valuation, methodology or type of financing.

- The draft term sheet is not a commitment on the part of the venture capitalist. It is not a legally binding agreement. It is a proposed framework under which the venture capitalist is prepared to do business. The most important element of the draft term sheet is the valuation. If you are too far apart on valuation the deal will not go any further.

- The due diligence process is not a 24 or 48 hour process, it is quite time consuming. In order to save time the draft term sheet is put forward to ensure that a negotiable transaction can be reached before investing further effort.

- There are also considerable up front fees that the entrepreneur will have to pay. Among these are the venture capitalist's legal fees. Some venture capital firms will also require a $20,000 to $30,000 non-refundable payment up front before going forward.

- The time period given to accept or reject the draft term sheet is not very long. You will have to commit to it or drop it fairly quickly.
For more information, visit www.EvanCarmichael.com.

Thursday, December 01, 2005

Executive Summary Review - Howling Moon Designs - Lesson #1 - How Are You Different?

You have to be different to attract investment dollars. A common question venture capitalists will ask is "what is your unfair competitive advantage?" They want to see not only that you have an edge over your competitors but that it's such a big advantage that it's almost unfair.

The description of Destiny Online sounds extremely similar to that of Project Entropia, the leading competing game in this market. The competitive advantages listed are:

"The character you create will allow the player to have the ability for full customization. We will gain the rights of a high quality engine to use for the game. Inside the game world we are able to show over 15 different revenue streams that allow us to make money. The game world will always be changing and offer main new areas for the players. As well the partnership with Vognesvit helps provides us with an engine and a well experienced team."

One of the main benefits of Project Entropia is that players can create a truly unique character through an intuitive user interface. In addition, Project Entropia does offer a number of revenue streams for its players. I'm left unclear as to how this game will be excitingly different.

You will always be compared to the gorilla in the market � the company that is leading the industry. You need to make sure that you clearly differentiate yourself from your competition. A simple table which highlights the different characteristics is usually a great visual to include in your plan.

Next - Lesson #2 - Very Early Stage

Would you like your Executive Summary reviewed? Click on the "Get Your Plan Reviewed" button at the top of the page.
For more information, visit www.EvanCarmichael.com.

Length of the First Meeting

- The first meeting will very rarely last more than an hour. It is really designed solely to understand if you have the "horses for the courses." This can certainly be understood in that first hour. The due diligence process will then follow.

Your Objective in the First Meeting

- To persuade the venture capitalist to move to the next level.
For more information, visit www.EvanCarmichael.com.