See, most people want it easy. See, easy come, easy what? Easy go.
What if you live your whole life only to discover that it was wrong? That it was wrong?
What would your life be like, as you look toward the future, if you decided, “I’m not going to allow my fears to stop me”?
– Les Brown
Evan: He’s one of the world’s most renowned motivational speakers.
He mastered the science of achievement by interviewing hundreds of successful business leaders over three decades.
He received the Golden Gavel Award for Achievement and Leadership in Communication.
He’s Les Brown, and here’s my take on his top 10 rules for success, volume two.
And as always, guys, as you’re watching the videos, if you hear something that really resonates with you, please leave it down in the comments below and put quotes around it, so other people can be inspired as well.
Also as you are writing something down, it’s much more likely to stick in your head too. Enjoy.
Rule #1: Embrace The Challenges
Here’s what I discovered that happens to your life, that you will go through things, and while you’re going through them, you can’t understand why it’s happening to you.
But after you go through it, you get back and you look at it, and you say, “Oh, now I understand “why I needed that lesson.” Have you ever had it happen to you? Raise your hand.
“As you go through the challenges of life, and you look at it and embrace whatever comes to you, don’t run from it. Step toward it.” – Les Brown
Has it ever happened to you?
That I couldn’t understand it then, but after I got through it, then I saw that that was preparing me for bigger and better things. That as you go through the challenges of life, and you look at it and embrace whatever comes to you, don’t run from it. Step toward it.
Don’t try and duck it like most people do. See, most people want it easy.
See, easy come, easy what? Easy go.
See, but when you go at what you’re going to deal with and you deal with the difficulties of it, when you handle those hard things close at hand, making those hard decisions right now that you don’t want to make, learning those things that you don’t like to do, but you know that in order for you to get where you want to go, this is one of the hoops that you have to flip through.
And I’m saying to you, whatever you got to do, do it, because if you don’t, life is going to whoop you until you surrender and say, “Okay, all right, all right, all right, all right. “I’ll cooperate, okay. “I’ll learn, okay.” It had to wear me out a long time. So if it’s hard, then do it hard.
Rule #2: Develop Your Gifts
You’re going to focus to develop your skills. A guy was, was um, the new owner of a team, a baseball team that was in the basement of the league when he took it over.
He went to the pitcher and he said, “What is your best throw?” And he said, “Well, I got a good curveball “and I’ve got a good fastball.” And he went on talking about his different throws.
He said, “But tell me this. “What is your best throw?” He thought for a moment. He said, “I’ve got a good fastball.” He said, “That’s all I want you to work on. “Nothing else. “Just develop your fastball.”
“If you decide to drop your buckets where you are and develop your gifts, I grant you you’ll never ever be without. I grant you your gifts will take you places that will literally amaze you.” – Les Brown
The next year, they went to the World Series. Most people don’t know what their fastball is. Most people go through life never discovering what their talents are. Most people never develop their talents.
They have skills and abilities, but if you don’t nurture them, if you don’t develop them, they will never serve you. Your gifts can take you many places if you develop your gifts.
Most of us don’t like to do those things that come easy to us. I’ve always loved to talk to people. I decided, taking this advice, to develop my skills as a speaker, and my gift has developed and developed and has taken me many places.
You have something that you brought to the universe, and that if you decide that my life deserves my developing this, what I do well, and becoming the best at it and mastering myself and seeing what I have within me.
If you decide to drop your buckets where you are and develop your gifts, I grant you you’ll never ever be without. I grant you your gifts will take you places that will literally amaze you.
I grant you that if you begin to work to develop your gifts, you’ll develop a strong sense of happiness. You’ll get a larger vision of yourself, because part of beginning to get a larger vision of yourself, all of us need some area of our lives where we can have a feeling of competence.
People know when they think about this area, that’s something you do. That you eat and sleep that. And that you do that. You do that. And people know it. And you know it, and you know that you know that you know this.
If you don’t know anything else, you know this. Can you tell I know I know what I’m doing?
Ah, hello. You know this. So you’ve got to work on it.
Rule #3: Pursue Your Dreams
Dr. Howard Thurman, one of the mentors of Dr. Martin Luther King, Jr. and Albert Schweitzer and Mahatma Gandhi. He was a very brilliant writer. He wrote some things that really grabbed me.
He wrote “Deep is the Hunger,” “The Voice of the Genuine,” “The Centering Moment.” During the time after receiving 238 radiation seed implants, I was reflecting on his words, and these words kept me up that night.
He said, “The ideal situation for a man or woman to die “is to have family members praying with them “as they cross over.” He said, “But imagine if you will, being on your deathbed, “and standing around your bed, “the ghost of the dreams, “the ideas, “the abilities, “the talents given to you by life and that you, “for whatever reason, you never went after that dream, “you never acted on those ideas, “you never used those talents, “you never used those gifts. “And there they are standing around your bed, “looking at you with large, angry eyes, saying, “We came to you, “and only you could have given us life, and now “we must die with you forever.”
And the question is, if you died today, what dreams, what ideas, what talents, what books, what music, what leadership, what voice will die with you?
Myles Munroe, great orator and speaker, said the wealthiest place on the planet, it’s not in the Far East where there’s oil in the ground, it’s not in South Africa where there are diamond mines.
He said, “The wealthiest place on the planet is the cemetery.” Because there you’ll find greatness that we’ve never seen. There you’ll find talent and genius and potential never actualized.
Perhaps that’s why Henry David Thoreau wrote the words, “Oh God, to reach the point of death “only to realize that you’ve never lived.” Maybe that’s why some unknown writer wrote the words, “What if you live your whole life “only to discover that it was wrong?” That it was wrong. That you were chosen to do something else, and you didn’t do it.
Rule #4: Take Risks
And as you begin to challenge yourself, you’ll discover some things about yourself that you don’t know right now. The other thing is you begin to look at yourself, look at your dreams, and begin again to experiment.
And stepping into your greatness, one of the things that’s very important, whatever goals and dreams that you have, repeat after me please: “Make your move before you’re ready.”
Crowd: Make your move before you’re ready.
Yeah, Price Pritchett, who’s a great motivator and trainer, he said, “Make your move before you’re ready.” We’re instructed in life to walk by faith and not by sight.
“You want to begin to challenge yourself and make it okay to fail and learn from your failures.” – Les Brown
So you want to really begin to stretch yourself, you want to become a risk taker. You want to raise the bar on yourself. Most people won’t do that. See, most people engage in low life living. Low-risk living. This guy said, “If you’re not willing to risk, “you cannot grow.” And if you cannot grow, you cannot become your best.
And if you cannot become your best, you can’t be happy. And if you can’t be happy, then what else is there? I like what Helen Keller said. “Life is short and unpredictable. “Eat the dessert first.” And so, you want to begin to take some chances.
You want to begin to challenge yourself and make it okay to fail and learn from your failures. Don’t allow fear of failure and the allure, the attractiveness of playing it safe in life to draw you in. You can’t get out of life alive. You’ve got to die to leave here.
Rule #5: Don’t Be Afraid Of Tomorrow
There’re a lot of people who’re biting their fingers in fear that they might lose their jobs. But there’re few people who have decided within themselves, “I’m going to make it.”
Some people aren’t waiting to be cut. Some people are moving on their own, because they feel within themselves, “I’ve got what it takes to make it.”
They’re not afraid about tomorrow, because of how they see themselves, because of what they feel that they deserve, because of what they feel that they can create for themselves, because these people have decided, as they look at the future, as they look at themselves, “There’s a way. “
“All of us who have been entombed by fear have the capacity to resurrect ourselves, and to resurrect our dreams. All of us have the capacity to do that.” – Les Brown
Where there’s a will, there’s a way “for me to begin to create a way out of no way.”
And when you have that kind of consciousness, when you have that kind of spirit, nothing can stop you. Nothing.
What would your life be like, as you look toward the future, if you decided, “I’m not going to allow my fears to stop me”? What would your life be like?
What would your future be like, if you decided to want that which you desire so strongly that it prepares you past your fears, that you experience the fear, as the one book says, “Feel the fear, and do it anyway”?
What would your life be like?
And I’m saying to you that all of us who have been entombed by fear have the capacity to resurrect ourselves, and to resurrect our dreams. All of us have the capacity to do that.
Rule #6: #Believe It’s Possible
I want you to look at something right now. Think of some major goal you want, or maybe it’s one you’re already working on and you have experienced a lot of setbacks, a lot of defeats, you’ve experienced a lot of disappointment.
Maybe you’ve already given up. And maybe you just need a little fire, little encouragement to get back in the game again. Here’s what I want you to look at.
There’re winners, and there’re losers, and there’re people who have not discovered how to win. And all they need is some coaching. All they need is some help and assistance, just a little support.
All they need is some insight, or a different strategy, a plan of action, to make some adjustments that will open up the key to a whole new future for them, that will give them access to the unlimited power that they have within themselves.
That’s all that they need. So what I want you to do is think about something you want for you, that’s real for you, that’s important for you, that will give your life some special meaning and power.
And I don’t even want you to say, “I can do that.” I don’t want you to assume that. See, five years ago, when I started out in this area, I would not have been able to make the mental leap that I would be up to where I am right now. I don’t want you to begin to just psych yourself out.
“The way in which we operate, ladies and gentlemen, it’s a manifestation of what we believe, what’s possible for us.” – Les Brown
No, no. I want you to be able to say something to yourself that will enable you to maintain a level of integrity with yourself.
That when you say this, even when you face tremendous setbacks, it will be a benchmark to keep you in the game, to keep you moving forward and experimenting and readjusting your strategy and your plan of action, continuously looking for ways to win.
So what is that something?
When you got an idea you want to move on, you might not have the money, you might not have the education, you might not have the support or the resources you need.
What is that something that can keep us going, that will enable us to act on our dreams?
What’s one of those keys that will begin to help us to discover the secrets to our dream?
Here’s what I want you to repeat after me, please, with power and conviction. Say, “It’s possible.”
Crowd: It’s possible.
That’s all I want you to do when you look at your dream. Just say to yourself every day, “It’s possible.”
You say that every day to yourself, “It’s possible.” Because what does that do?
See, it begins to change your belief system. See, the way in which we operate, ladies and gentlemen, it’s a manifestation of what we believe, what’s possible for us. Whatever you’ve done up to this point, all that it really is is a duplication, it’s a reproduction of what you believe subconsciously that you deserve and what’s possible for your life.
Before April 1954, the common belief, the universal belief, because it’d been tried again and again and again and people had failed, the belief was that man was not physically capable of breaking the four-minute barrier, that he could not run a mile in less than four minutes.
That was the belief on the planet. It’d never been done. But here’s what happened, ladies and gentlemen. Roger Bannister came along, and he broke the four-minute barrier.
Now here’s what’s significant about that. Since that time, up to this day, over 20,000 people have done it, including high school kids. What changed? 20,000 people.
Here’s what happened. When they got on the track, they knew it’d been done.
And because they knew it’d been done, there was a new belief about this barrier, about this goal that was unreachable. And those 20,000 people got in a race believing, knowing in their heart that someone had done it, that’s it’s possible that they could do it.
And I’m saying that if you know anybody that had some goal, some dream, something they wanted to do and they did it, then I’m saying that you know in your heart that if someone has done it, then you can do it. It’s possible. And that if someone can make their dream become a reality, that it’s possible that you can make your dream become reality.
Rule #7: Fail Your Way To Success
If you constantly remind yourself after every defeat, after every setback, every time you get knocked down, I’ve got a saying, “If life knocks you down, try and land on your back, “because if you can look up, you can get up.”
“It doesn’t matter how many times people tell you that you can’t do it. It doesn’t matter if you don’t have a dime in the bank. You will fail your way to success.” – Les Brown
See, a lot of people, because of failure, they stop, they stop believing.
Let me share something with you. You will fail your way to success. Yes. Eight out of ten millionaires have been financially bankrupt. You will fail your way to success.
It doesn’t matter how many times you fail. It doesn’t matter how many times people tell you that you can’t do it. It doesn’t matter if you don’t have a dime in the bank. You will fail your way to success.
Rule #8: Make ‘No’ Your Vitamin
We live in a world where we’re told more about our limitations, rather than our potential. How many of you have ever been told that you couldn’t do something? Raise your hands, please.
You know, MIT did a study that if I say to you, “You can’t do that,” that 16 people have to come along and say, “You can do that, you can do that, you can do that,” to neutralize that, and the 17th statement that you hear, “You can do it,” will be the one that will finally stick.
So, you have to watch who’s speaking into you. You’ve got to begin to monitor your mind. And you’ve got to begin to literally be proactive in programming yourself to success.
Be ye not conformed to this world. Be ye transformed by the renewing of your mind. You’ve got to take responsibility to make that happen. And as you begin to do that, you’ll begin to see some incredible changes in your life.
“Every time someone says no, that brings you another step to a yes” – Les Brown
I understand now, when Earl Nightingale said, “All of us are self-made, “but only the successful will admit it.” As you begin to look at your dreams and look at your goals, write this down: “Make no your vitamin.”
See, most people stop short of their dreams and park and get off the highway of life, because of the rejections of life. You will always be rejected. It’s no big deal. Jack Canfield said, “Rejection is a myth.”
It’s not like when somebody says, “No,” and then they slap you. No, it’s just, you know, to me, make no your vitamin. Get excited about the no.
Why? Because every time someone says no, that brings you another step to a yes. You’re getting closer. Trust me, you will win if you don’t quit. You will win if you don’t quit. Even a broke clock is right twice a day.
Rule #9: Work On Yourself
And so, as I began to work on myself, I realized that I’m getting out of one story and stepping into another story. As I become aware of some things, there’s still some things I’m not aware of.
So I’m still growing, I’m still developing. I’m like the lady who said, “Lord, I ain’t what I want to be, ain’t what I’m going to be, “but thank God, I sure ain’t what I was.”
But I realize that you have to work on yourself on a regular basis, and write this down, “for mental mindset.” For mental mindset and stamina. Because things are going to happen to you.
Rule #10: Be Determined To Win
So I went to the next mode, necessary to start talking to people and seeking and asking for what I wanted, and leveraging relationships and trying to find out, how do the people do it that went ahead of me? How do they do it? And then what is I need to do? How is it I need to train myself, to develop myself? What’s the resources that will be required in order to make it happen? And as I start seeking out and asking questions, I start running into people said, “I know someone who can help you do that.”
“It’s necessary you take responsibility for it, that you make it happen, that you don’t give up” – Les Brown
And they helped me get connected with those people. Remember, we have so much energy that can take us so far. It’s necessary that you hook up with some other inner energy that can take you to the next level. I hooked up with them, they said, “Les, let’s go!” I said, “Away we go!” And guess what? Here we are! I love it! You want your stuff?
It’s necessary you take responsibility for it, that you make it happen, that you don’t give up, that you don’t take any objection or disappointment or defeats personally, that you keep on keeping on, that you don’t decide that I can’t make it because you can’t see th light at the end of the tunnel, that you realize that’s a part of the program. And here’s something you’ve got to resolve. Say this to yourself every day. See, as long as you’re breathing, you got a shot at your dream. That’s the way I resolve. Say this, please: “It’s not over …”
Crowd: It’s not over …
“until I win.”
Crowd: Until I win.
You got that right. It’s not over ’til I win. Not over ’til I get through. It’s not over ’til I get over. Not over ’til I get what I want. Door can’t open today, look out. I’m going to come back and take the hinges off. That’s how you got to do that. You’ve got to have that kind of courage, that type of determination. If you want to make it happen, it’s you. But you’ve got to take personal responsibility to make it happen.
Thank you guys so much for watching. I made this video to continue in the Volume Two series.
I’d love to know what you guys think and if we should continue it.
If you want to nominate somebody else, let me know.
I’d also really love to know, what did you learn from Les today that had the biggest impact on you and why?
What message are you going to take from him and immediately apply it to your life or your business somehow?
Leave it down in the comments below. I’m going to join in the discussion.
Finally, I wanted to give a quick shout-out to J-Ryze and Lynx. Thank you guys so much for picking up a copy of my book, “Your One Word,” and that entry into the contest. I loved the video, and I really appreciate your support.
We’re here to do a major unboxing.
Look what I got in the mail today!
So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself. And whatever your one word is, much love, I’ll see you soon.
Restructure Your Mind
Most people are not accumulating wealth. Most people are living in poverty. Most people are living far below their potential, not because they don’t have the capacity, not because they have not been given authority and dominion over everything on the face of the Earth, but most people are living like they’re living because of the fact that they don’t believe they can have any more than what they now have.
In the book called “The Mis-Education of the Negro,” Dr. Carter G. Woodson said, “If you can determine what a man shall think, “you’ll never have to concern yourself “with what he will do.
“If you can make a man feel inferior, “you’ll never have to compel him to seek an inferior status, “for he will seek it himself. “And if you can make a man feel justly an outcast, “you never have to order him to go to the back door. “He’ll go without being told; “and if there’s no door, his very nature will demand one.”
That’s why Scripture reminds us, “Be ye not conformed to this world, “but be ye transformed by the renewing of your mind.” So every day, you have to sell yourself, and get out of your mind those old thoughts, that old belief system. Every day you’ve got to sell yourself on that it’s possible. But you got to put a new mind in you.
You got to get out of your mind. You got to begin to restructure your thinking. Every day, you’ve got to begin to recondition your mind. See, many of us go through life making choices, thinking it’s our choices, and it’s not.
You want to make your dream come true, you got to stay focused. Some people rather get even than get ahead. Stay focused on where you want to go. I just kept on doing what I was supposed to do. And so I was driving to the radio station. My opponent had over $20,000, I had less than $800. As I was in the radio station, the guy said, “You’re going to make a commercial?” I said, “Yes.” He said, “It better be a good one, “because that money can’t go pretty far here.” And I sat there in the middle of the control room and I was thinking. And here’s what happens when you get still: Stuff will start coming. Something said, “Call your mama. “You used to talk about your mother on the air all the time. “Ask her to say a few words for you. “That’ll be a different kind of political spot.” So I called my mama. And I had a gospel record playing in the background. And then I had my mother say, “Hello, this is Mrs. Mamie Brown. “When I raised my sons, I raised them to be good children. “When they got out of hand, “I’d beat their behind and made ’em go right. “Please vote for my son, he’s a good boy.” Usually in a State Representative race, maybe 3 or 4,000 people will come out to vote in a primary. In that primary race, over 27,000 people came out and voted, said, “I’m voting for Les Brown, “’cause his mama say he’s a good boy.” I won, ladies and gentlemen! I won! So you’ve got to be willing to stay focused, to be creative, to be relentless. Because things are going to happen to you when you’re working on your dream.