How to Generate Great Business Ideas in 2 Steps


How to Generate Great Business Ideas in 2 Steps

Why do you want to start your own business in the first place?

You have probably heard it several times in business that your WHY should always be greater than your HOW.

Your reasons can either be to:

#1. Increase your self-esteem.

#2. Increase your finances.

#3. Increase you network.

#4. Independence from bosses.

#5. Prove a point to your parents and friends.

#6. Disrupt or change the status-quo etc.

Whatever your reason is, it should be stronger than your how.

How You Can Come Up With Great Business Ideas If You Have None

Let me propose a simple method for you to come up with great business ideas. Please get a pen and a notepad for this part.

You will be amazed at what you would come up with. Iwill be straight to the point.

1. Brainstorm on your ideas.

On each of the pages of your notepad, write each of these titles; my passions, my skills, my knowledge and my interests.

Then proceed to write down everything you can think of that corresponds to each of these titles.

Your passions on the "my passions" page, your skills on the "my skills" page, your knowledge on the "my knowledge" page and your interests on the "my interests" page .

Brainstorming is not about choosing the good and the bad ideas. Write everything that pops into your head. Write it all down.

Do not filter out anything!

Then, write down peoples problems and needs that corresponds to each of the things you have listed on each of your pages. Write down all the problems and needs that you can think of.

Everything you can think of.

Afterwards, link what you have on each of the pages to peoples problems and needs.

For instance, on the "my passions" page, map each of your passions to peoples needs and problems on a new sheet of paper. And repeat this for the other pages too.

Repeat this exercise for a week every day without copying the previous day. Always start from the scratch.

This is very rigorous because it is what I do almost every time I need to generate new ideas. With time you will master this process and would be able to do it without much fuss.

You don't have to rush anything. Take your time. This can be completed anytime. You can set a time target if you need to. Just be consistent.

2. Select your ideas

Now is the time to filter raw ideas from your brainstorming stage.

At the end of the week (or weeks, depending on you), you will notice a pattern in your notepad. These areas keep showing itself through the whole process.

This pattern is your starting point.

On a new blank page, start writing down these pattern and everything you know about the business.

This time around, you need no structure.

Write everything you know about the market, entry barriers, and your needs in terms of resources, tools, strategies etc.

Just write everything down. Don't be tempted to lose focus by over thinking. Be focused on your goals and concentrate.

You will come back later to make sense of what you have written down.

The essence of this whole process is to identify these three basic things:

#1. Who you are.

#2. What you know.

#3. People's needs.

After all these, you will discover that it is either you have the solution to people's problems or that you have the main ingredients to create a solution. Either way, you are a winner.

You just succeeded in generating a set of business ideas for your business.

Don't be afraid to step into an existing market. Be creative, add value to the existing market and bring in your personal touch.

Where there is a will, there is always a way.


Adeyemi Adetilewa is a digital marketing strategist who writes for publications. He's the Founder and Editor of, an online community for entrepreneurs to share business ideas. His one word is #possibilities.

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