Hello everyone, Fantastic Adrian Tea Brown here. Today I want
to remind or inform you about some new rules for success in the
Things and times have changed. What use to work successfully
in the past few years have become obsolete, and can no longer
give you fantastic results.
The mlm marketing industry is no different from the rest of the
world. There are still many online mlm entrepreneurs who are
still stuck in the old modus operandi, and they are suffering the
Those who are reaping big success today have realize that it is
not business as usual. The rules have changed. The old way of
doing things have changed.
So let us examine some of the new rules for success in mlm:
Instead of focusing on products, we need to focus on people.
The products are never the less very important in the mix,
but it is where in the order of importance are they positioned?
In the past it was easy to push your products and convinced
people to buy. But over the years consumers have been
deceived, betrayed, lied to and taken for granted.
They are wiser now and cannot be easily fooled with the
exaggerated hyped and shinny looking attractions.
Today it is about moving people by showing genuine and
personal interest in them. Offer them tremendous value that will
meet their needs, answer their questions and solve their
You have to prepare yourself to move people emotionally with
your message. Move them with your promises to make their life
better. Move them with surprises of showing them that they are
not alone in their situation.
Show them how much you understand and do care.
It is not about you nor your products, it's about them. You have
to connect your emotion with theirs' so that they can reconnect
with their dreams through the possibility of using your products.
Stemming from rule number one, you are no longer focusing
on conversion, rather you are concerned about conversation.
If you are going to be successful in any business, you must
convert people (called prospects) into customers or distributors.
The big companies today have caught the vision that people
are no longer falling for the hyped pitch, they are looking for
something more to connect to.
They are looking for someone to talk to, to lead them from
where they, to where they want to be. You can be a
successful mlm entrepreneur by leading your prospects
with words that will direct them to solutions to their problems.
You kick start the conversation by making them the
center of attention. Show them how important they are
as you find out about their feelings, desires and longings.
Could say much more in conversation, but let us jump to
my final rule in this article. There are many more that I
will present to you as we go forward.
Do not focus on building volume, rather offer surprising
value. The best way to do that is to find out what matters
to them the most. Get to know them, their dreams and
aspirations, their fears and faith, or lack of faith.
If we fail to recognize people as important, we don't stand
a chance in today's mlm business world.
The reality is, people have more choices now more than
ever before. They are bombarded with messages from
every direction. The social media, emails, cable TV,
magazine and the list goes on.
Surprise people with the best you have as gifts that they did not
expect. Then they will naturally want to know more. What
else do you have, if what you are giving away is so valuable.
The essence of this article is, if something is not working
then do something different. Many things are not working
in mlm as effective as before.
Common sense dictates that success can only come by
doing things a different way. There are more new rules for
success in mlm.
Stay tuned for my next in the series.