Top 5 Ways to Improve Your Business Brand in 2015

There are many tried and tested ways to improve your business brand in general. But, if you want to stay ahead of the pack then you have to also look at the current trends which. Here are 5 ways you can improve your business based on current trends.

1. Developing a plan for social commerce around social media. We all know that online shopping has grown beyond the wildest expectations. And what is happening now is that online shopping is done on via social media. So, if you don’t have a presence on Facebook and Twitter then there is no time like now to make it felt. Develop strategies to convert the traffic you get via leads and then sales. Take the help of social media automation tools to get the desired results. Facebook and Twitter are themselves taking steps to make it easier for consumers to shop through them. For example, if you are shopping for antivirus software for your Mac you might be more inclined to click a link and make a purchase through a social media account about computer protection or even something a trusted influence has posted.

2. Using visual content on social media. If you have gone through the tweets and posts then you will know that many are made of visual content. You've probably been tempted to take a look. This is the power of visual content like pictures and videos. The biggies of social media know this too and that is why they are thinking of launching video advertisements. Therefore creating unique and eye catching video content becomes a very important priority. It should be such that people are tempted to share them thus spreading your message.

3. Taking advantage of mobile advertising. The advent of smartphones and tablets has been a boon for ecommerce and you would be foolish not to take advantage of this platform. Use mobile versions of ads and try to make it localized. Use local issues to highlight your brand.

4. Exploring new platforms on social media. Though Facebook and Twitter are the leaders when it comes to social media, sites like Instagram and Pinterest are also now widely used. Therefore, do not ignore newer platforms as they might become the next popular thing. Of course you should only do it if your target audience largely hangs out at these platforms. There are also sites which cater to a niche audience and if you can reach your audience through those sites then you should do that.

5. Exploiting the potential of Twitter to the fullest. There is social media and then there is Twitter. The importance of exploiting the potential of Twitter can be understood from the fact that a huge sixty one percent of Twitter users follow SMBs. They interact with them, give feedback and ideas. Getting on top of Promoted Trends definitely helps you in creating lot of awareness about your product especially when you are launching something new. Develop strategies like incorporating brand messages on top of tweets towards this end.


Alesia Hsiao is a professional writer who specializes in business topics. She has written for numerous sites on the web and is known for providing her readers with valuable guest posting services  content.

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