The Wellness Chain: Taking Care of Employees to Take Care of Clients

It’s no secret that taking good care of your employees leads to happier and more productive workers. Over 70% of Americans feel disengaged from their jobs, which results in businesses losing up to $550 billion in their annual productivity.Smart companies and CEOs no longer treat employee wellness programs as a nice but unnecessary perk. Employee engagement is, in fact, a top priority for many CEOs.Why? Because happy employees lead to happy customers. By building a positive and constructive work environment for your employees, it is much easier for them to focus on being receptive, kind, and helpful to clients.

There are several ways in which I make sure my employees are satisfied and fulfilled. Many of my company’s wellness perks are incentive-based. For example, when one of my employees works with a client, I try to continually assign them to the same client. That way, when the client comes back for return business, the employee who worked with them can get a bonus for promoting a return customer. Returning customers are great for business, but in order to get repeat clients, I ensure my employees are motivated to do a good job when working with customers so they want to come back and keep doing business with us.

Other incentives I offer are based on specific projects and achievements, or weekly and monthly milestones. Each of the callers in our office does one hour of cold calling every day. They are assigned a database based on their time zone, and that is the only database they work with. For every new cold lead my employees bring in, they receive a $100 bonus. This helps motivate my employees to work hard, take ownership of their assigned database, and try to be fruitful with it. Bringing in leads, therefore, not only helps my company but benefits my employees as well. I also occasionally offer random incentives, which can include me announcing whoever sets the most appointments in one hour gets $20. Or if anyone is not late once during a particular month, they get a free dinner catered for their entire family!

6 More Easy Ways to Show Your Employees You Care

There are non-incentive-based ways to show your employees you care too. These 6 steps cost you little to no extra money but can yield highly positive results for your workers as well as your organization.

1. Relate to them. Being a leader is important, but don’t act like you’re above your employees. By putting yourself on the same level as your employees and showing them your vulnerabilities and imperfections, you can help them overcome their own challenges within the workplace.

2. Show interest in their lives outside of work. Without prying into an employee’s personal life, of course, let them know they mean more to you than just a worker bee or a cog in the machine. Take the time to celebrate the personal non-work achievements of your employees such as birthdays, engagements, weddings, and other milestones.

3. Encourage them to voice concerns and provide feedback. Whether it’s a physical suggestion box or an anonymous online forum, providing workers with a place to let upper management know how they feel about their job is important for employee engagement. Allow them a space to be heard without fear of repercussion. Make sure your employees are comfortable with providing positive and negative feedback. Let them share their suggestions and opinions. Not only does this allow your employees to feel important and appreciated, but it also allows you to learn about problems before they become serious issues.

4. Be transparent with them. Transparency goes both ways. If you expect your employees to share their thoughts and feelings about their job with you, you should do the same. Provide honest feedback, whether it is positive or negative; shielding your employees from bad news or not informing them of areas in which they need to improve will only hurt them and your company. Transparency requires uncomfortable conversations from time to time, but everyone will be better off because of it.

5. Support them. If your employee is dealing with a particularly rude, abusive, or nasty client it is in your best interest to support your employee. While this may mean losing the client, supporting productive and fruitful employees is better for the longevity of your company. It doesn’t matter how much a client might be paying you; if you have a talented employee who knows you have their back, you’ll be rewarded again in the future with another strong client who treats your employees better.

6. Create or allow opportunities for expansion and new experiences. Be sure to pay attention to and accommodate your employees. If someone is working particularly hard or shows interest in upward movement within your company, take notice. Reward them accordingly or provide your employees with opportunities for expansion or new experiences through a raise, title change, additional duties, or promotion.

I work hard at creating an extremely positive atmosphere for my employees through incentive programs, open communication, and even by the color I chose for our office walls (orange). I took the time to research the most uplifting and positive colors for rooms, not because I have a penchant for color theory, but because I want to do everything I can to ensure my workers are happy. By supporting your employees, they will support your business and its mission in return.


April Dodson is a business owner, entrepreneur, and a go-getter. She founded Bidslot Marketing in 2002 and has since acquired other companies such as Answerworx and Hood Cleaning Supplies. April constantly works towards expanding her business and growing as an organizational leader.

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