SEO News: Panda Is Running, Penguin is Coming

On 25th Sep, 2014 Pierre Far, representative of Google announced on his Google+ page that they have launched a slow roll out of the Panda Algorithm- algo to fight low quality content. This algorithm has woven the Webmatsres' feedback which helped to discover a few more signals of low quality content. Though this is the 27th Google Panda update after it launched first time, but Google itself called Panda 4.0 to its last update. So SEO people gave the name "Panda 4.1" to this update.

Though there isn't any official announcement, the algorithm has almost completed its roll out. It has affected 3-5% search queries depending on the region. This update is a boon for them who had a Panda hit in the last update. So if you are one of them and had made the necessary changes, you will get your rankings back. At the same time, sites with thin or duplicate content got penalty.

If you will check the list closely, you will witness an honesty of Google. is on the 7th rank of the loser's list and have faced significant loss due to Panda.

There is one more news from the Google's corner for the SEO industry. In Search Marketing Expo East,Gary Illyes, Google Engineer announced launch of "Google Penguin Algorithm Update" in upcoming weeks. As per his announcement, the newly developed penguin algo is going to make both users' and webmasters' life happy. Currently, it's in testing phase and if it get through the quality test, it will be launched in upcoming weeks. It can be delayed if it find any issue(s) through the testing phase. He further added, disavowing links after or before two weeks of new penguin update won't help. Although there will be frequent penguin refresh which might make recovery faster.

So brace yourself as Panda is running and Penguin is coming. Hope this article help.


Digital marketing expert with 10+ years of experience in SEO, SMO, content, PPC and other channels. Director at Indian startup digital marketing agency called, Digital Marketers India. Helping community by sharing my experence and knowledge in Digital Marketing, Sales & Business development with content and training sessions.

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