Goals Based Strategic Planning – PART III (Strategic Planning 101)

Regarding Strategic Planning In most organizations, the strategic planners and the senior leadership usually know much of what will go into a strategic plan even before beginning the strategic planning process. This statement applies to the operational (implementation) plans as well. The development of a strategic plan helps to clarify the organization's plans and ensure that key leaders are all "on the same page" or “on the same sheet of music” or . There are many clichés, take your pick. Three elements are critical to strategic planning. Any strategic planning effort must at minimum address: • The organization’s interaction with its environments (internal & external) • The allocation of resources including but not limited to capital, labor, and capacity • The long-term issues and/or short-term issues that have long-term consequence that the organization faces In order to accomplish the above successfully, the strategic planners and organizational leaders must have a comprehensive understanding of the internal and external entities that can influence the organization environment, and the nature of the interactions between the entities. It also requires a comprehensive understanding of the SWOT with respect to the organization. SWOT refers to Strengths, Weaknesses, Opportunities and Threats. We will discuss SWOT in detail later in this book. While it is important to conduct the strategic planning process using tried and true principles, it is more important that the following ‘organization-specific’ factors strongly influence the development of a strategic plan. • Leadership style • Organizational culture • Organizational type (i.e. for-profit, non-profit, government, etc.) • Complexity of the organization • Size • Target market • Types of services provided, etc. There are a myriad of models and approaches used in strategic planning. They include but are not limited to the following. • Goals-based strategic planning • Issues-based strategic planning • Organic strategic planning • Scenario-based strategic planning Goals-based strategic planning focuses on the organization's mission, vision and values. This is followed by a definition of the following elements: • Goals that support the mission and vision • Objectives to achieve the goal • Strategies to accomplish the objectives • Operational plans to execute the strategies And • Performance measures to monitor progress Issues-based strategic planning begins by examining the issues facing the organization, identifying strategies to address those issues, and creating action plans to implement the strategies. Organic strategic planning begins by articulating the organization's vision and values and creating action plans to achieve the vision while adhering to those values. Scenario-based strategic planning begins by defining hypothetical scenarios based on perceived internal and/or external factors facing the organization and by creating action plans in response to those scenarios. Goals-based strategic planning is the most prevalent method for strategic planning.


Dr. Uchil is an entrepreneur, business-owner and author embodying almost three decades of management and consulting experience. Prior to founding The Uchil Group and Uchil, LLC, Dr. Uchil spent over eighteen years in a variety of senior management roles at several large consulting organizations. In addition to his PhD in Business Administration Dr. Uchil also holds an MBA in Consulting Operations Management, a BSEE in Electrical Engineering and a Diploma in Electronics and Telecommunicati...

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