4 Ways to Make a Custom Web Design More Affordable

In today’s world, a successful business has to have an online presence. A custom website that showcases your brand brings credibility to your company while making it possible to reach a global market. It’s the hub of your Internet marketing and should be one of the first pieces of “real estate” you get.

But what will it cost? Let’s face it, a custom built website doesn’t come cheap. On average, businesses will spend anywhere between $2,000 to $6,500 on a straightforward custom designed and mobile responsive website. This doesn’t include more advanced websites with an extensive menu, various functions, and trending designs such as Fluid, HTML5 Canvas or Parallax. Nor does it cover the even more expensive build for an e-commerce design. These can cost you far more in both time and money.

If you don’t have a huge starting budget, you do have a couple of options. Before you resort to Do-It-Yourself (DIY) website designs, consider this: most website designers base their prices on a number of hours it will take to build a website from scratch.

That means the more content, media, and information you provide them in advance, the less they have to invest to bring your custom website design to life. Below are 4 ways you can cut back on your costs simply by planning ahead.

Create a Branding Guide

If you’re currently operating as a business, there is a good chance you already have a logo and brand colours. It’s part of who you are as a business and the easiest way your clientele will recognise you.

Before you have someone work on your website, put together a branding guide that features all the colour schemes, logos, and fonts your company uses. This will help your web design team create something that aligns with your company’s look and feels.

If you haven’t established these things yet, start now! A branding guide is an extremely useful tool to have on hand. It helps keep consistency across forms of marketing and communication through their business by providing guidelines to your employees, graphic designers, and freelancers when creating new business and marketing materials.

Pick Out Your Online Real Estate

Your domain name is something that you can choose both early and easily. Plan what you want your website to be called, and start jotting down those ideas. Make sure it’s easy to spell and easy to remember, as you’ll want to make it easy for potential and current customers to find.

Once you have a list of domain name candidates, go to GoDaddy or another domain name registry to see which of your favourites are available. Once you find one you like, you can go ahead and purchase this domain. They aren’t very expensive and you don’t have to have a website design already prepared to do it.

There is no time limit for when you have to publish, and you simply renew it upon expiry for as long as you want. Consider it like buying a lot to place your future website on when it’s ready.

Define Your Website’s Purpose

What do you want your website to be capable of doing? If your company sells products, do you want your customers to have the ability to buy online? Or would you rather focus on building relationships and providing incentives for them to stop by your place of business? Perhaps you simply want to build your brand and establish yourself as an expert in your field and a resource for others to use.

Whatever you want your website’s call-to-action to be, make sure you’ve defined it before you start building your website design. This will save you time and costs in redesigns and alterations later on.

Provide as Much Content as Possible

Creating content can often take up a large portion of the design process. After all, it takes the time to write original content and every website that wants to rank needs it in order to place well on Google, Bing, and other major search engines.

Whether you hire a content writer to draft your website’s copy or you write it yourself, you want to make sure it’s suited for the Internet. This means making sure that it is easy to read, engaging and relevant to your audience, and SEO optimised to build your search ranking.

Write your copy ahead of time or compile information and resources to help the website design firm or hired a copywriter to create this content for you. The more, the better.

It takes time and a bit of extra work to compile all of this information. However, you can shave quite a bit off of your necessary website design budget when you do so. Most quality website designers and design firms like when a customer comes in with a clear vision of what he or she wants. Plus, you’ll find that on top of saving your wallet, it makes it easier for them to create a website that matches your vision.

Why? Because you’ve done your homework and you’ve defined it ahead of time.


Awais Ahmed is a student, blogger and digital marketer who helps small entrepreneurs to improve their online presence. He has a range of interests including technology, apps and small business.

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