Factors to Look For in an SEO Expert

It does not matter whether your business is small or large, if you are reliant on web traffic for sales then you need an SEO expert or master the skill itself. Your website may look visually appealing but there is something lacking if it is not attracting more visitors and converting them into customers. This will have a direct negative impact on your revenue.

Hiring an SEO expert like Bradley Shaw is what you need. It requires time to hire an expert whether it is an individual consultant or a large firm. A competent professional will analyze your business objectives, thoroughly review your site and work on strategies to improve search engine rankings.

Finding one may be a daunting task with so much availability in the market. The beginners might get confused after going through the technical SEO terms. Nevertheless, here are some things you must look for in an SEO expert:

  1. 1. SEO experience
Anyone can create a setup overnight and become call themselves SEO expert but are they really qualified? Not at all. It does not mean that they know what they are doing. SEO is a technical field and requires knowledge and primarily experience. Each and every website requires different SEO tactics to work properly. Only an experienced SEO expert can look at the website and figure out what it needs to get the search engine rankings improved. Someone new at SEO will try to do the same things on every site which will only have a limited effect.

  1. 2. A track record of SEO success
How can you believe someone so easily? It is easy to talk professionally about SEO. There are a variety of blogs and articles regarding SEO tactics but it is not an easy task to keep the clients happy. Anyone finding an expert must go through proven track record and other references to ensure its success.

  1. 3. Marketing sharpness
SEO is not only about SEO. It is something in line with traditional marketing. The content needs to be formulated in a manner that lays down the benefits to the user and converting them into sales. It has to be done in a way that attracts people on another side of the search engine who are looking for what your company provides. So before hiring make sure the expert is even good at marketing strategies. Only this is how you can improve your search engine rankings.

  1. 4. Well-informed
As mentioned above, SEO is not only restricted to its field. Ignoring the subjects outside the SEO arena can be a big mistake. It needs to have a thorough understanding of how business marketing operates. They need to comprehend human psychology and the sophistications of their targeted audience. Other things that need to be understood are web development aspects, the importance of social media, web analytics, business products and much more. Disconnecting SEO from these critical aspects can negatively impact you in numerous ways.

  1. 5. Adaptability
An SEO expert must be adaptable. Every company has a different workplace and culture. They must have the ability to interact with different departments of the company and work along with the team. The communication style must be consistent with organizational trends or it will be really difficult to make progressions.

  1. 6. Curiosity
Curiosity is as important as knowledge. If the expert doesn’t have thirst for knowledge, then he is not the right one. One must exhibit curiosity constantly investigating about relevant prospects. This will make the work better. Having knowledge is not enough. At some point, you will experience stagnancy. In order to keep the business developing in multiple ways, consider a curious SEO expert.


Awais Ahmed is a student, blogger and digital marketer who helps small entrepreneurs to improve their online presence. He has a range of interests including technology, apps and small business.

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