How to Lay the Groundwork for Upscaling Your Business

For every entrepreneur, the overarching goal is always to expand your business. Growth is eternally on the agenda, and no matter how well you’re doing, there’s always more left for you to achieve.

Yet ambition must be tempered by good sense. Irrespective of how committed you are to expanding your company and increasing your profits and sales, you need to look before you leap, for determination alone cannot be counted upon to deliver success.

If you’re planning on upscaling but want to give yourself the best possible chance of getting your timing right, here’s what you ought to be doing…

#1: Market

In order to grow your company, you first need to increase its visibility, so marketing is essential. Make the effort to divert any funds you can spare to this agenda, focusing in particular on SEO and your social media platforms. Far cheaper than traditional advertising alternatives, these will help you to be seen by a much greater audience and could help to grow your following exponentially. Use them to get your customers and clients excited about your expansion plans, as well as to gauge the reception these receive.

#2: Host Events

Combine this focus on SEO and social media marketing with hosting physical events as well as online offers and giveaways. Use these to dazzle your audience and really show them what you are capable of. If you can, it might be a good idea to set up some sort of temporary installation in the area you’re considering expanding into, such as those available from companies like Neptunus Structures. Trade events can also be a wonderful way to build up a greater following, so it’s well worth seeing if any suitable ones are coming up.

#3: Invest in Yourself

Last but not least, lay the groundwork for expanding by investing in your company. Should you have excess funds, use them to purchase new equipment or software – the sort of technology that will enable you to seriously consider growing your operations and increasing your output. Whether it’s machinery that will allow you to ramp up your production or a program that will give you the edge over your contemporaries, buy with your plans for the future in mind.

Upscaling your business will always pose some risks, and the very best way to negate these is by laying proper foundations to build your expanding enterprise on. Follow our top tips and tricks, look before you leap, and you’ll give yourself a real chance of success moving forwards.


Awais Ahmed is a student, blogger and digital marketer who helps small entrepreneurs to improve their online presence. He has a range of interests including technology, apps and small business.

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