Rule 10 Indent Paragraphs

Blocked paragraphs are similar to all caps. They are are also harder to read; type one to see for yourself.

An indented paragraph uses white space to break up the columns of text and signals to the reader that a new paragraph begins here.

When you block paragraphs, you have to put a one-line space between paragraphs to give the eye the same relief as an indentation (in 8-point type, you get nine lines to the column inch). And the reader still doesn't have the same sense of new paragraph beginning.

Like most of these typographical rules, it comes back to habit. When books, newspapers and magazines start using blocked paragraphs, so will I.

Until then, I'll do what people are used to and familiar with. The typography in an ad should be invisible to the reader. You don't want anything to distract the reader's attention from your message.


You'll love reading the articles here by Brad Sugars, his advice is real world and comes from having literally founded the business coaching industry in 1993. Brad is the Founder and CEO of ActionCOACH, the World's #1 Business Coaching Company. Having Coached literally tens of thousands of business owners and executives you'll find ActionCOACH and Brad Sugars will fill your head with strategies and ideas on how you can make your business work for you.

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