3 Tips for Writing Your Own Explainer Video Script

Video is a powerful tool for any business in marketing a product or service. It’s a great way to interact with an audience and show, not tell, what your business is all about.

Explainer videos have the capacity to share a compelling story in 30 to 90 seconds, which is perfect for the mindset of most potential customers browsing the web.

A well-produced video can attract more potential buyers and turn them into lifelong customers. But, before even thinking about publishing the video to your website, you need a script that fits the message you’re trying to convey.

The script is the backbone of an explainer video and when done right, leads to an effective video message that your customers will love.

Below are 3 tips for writing your own explainer video script.

1. Learn Copywriting Basics

It may not be obvious for some, but an explainer script is absolutely a piece of copy. You’re ultimately trying to get your customers to take a specific action, whether that’s buy a product, join a newsletter, or subscribe to updates.

Applying some basic copywriting principles to your script will help to make it much more effective in carrying out its goal.

Here are a few things to get you started:

  • Write like you would speak. Great copy seems less like words on a page and more like a direction conversation.

  • Show, don’t tell. People engage better with relatable examples from everyday life.

  • Provide benefits, not features. Nobody cares about all the great features a product has, they want the benefits.
2. Speak Directly to Your Listeners

A great explainer video makes the listener feel as though they’re being talked to directly, not referred to as part of a bigger group.

The simplest way to make your listeners feel this way is by using pronouns such as “you”, “we”, and “your”.

Another way is to use the copy advice above and make sure you’re hitting their specific problems. Make them feel as though you’re inside their head, almost as if you understand their situation better than they do.

3. Stories Work Best

Explainer videos allow the unique opportunity to tell a story to your audience in a fun, exciting way. Passing up that chance to spurt out boring facts or statistics just isn’t a good idea.

By walking your listeners through an engaging and relatable story, you provide them some insight on your business as well as show them how your product or service can change their life.

There is something about a good story that has the power to truly captivate us as humans. Explainer videos are no different.

Bringing Your Video to Life

If you’re looking to improve your business and its marketing message in some way, explainer videos can do that and so much more. You will be astonished at the engagement, feedback, and increased sales your business will experience by simply creating a video.

The tips you learned in this article help give you a better idea of what to expect from explainer videos and how to approach writing a killer script.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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