4 Tips for Marketing Your E-Commerce Business

Besides having an exceptional product, marketing is arguably the most critical piece of any business.

For many, marketing is a constant struggle to keep up with changing markets and new channels. For e-commerce business owners, this is especially true in the world of online digital marketing.

Since an effective marketing plan can bolster sales for many months and years to come, it's important to get it right.

Below are 4 tips for marketing your e-commerce business in a digital world.

Optimize Your Website

Your website is the equivalent of a physical building in the brick and mortar business world. Can you imagine a boutique with cracked windows, peeling paint, and a poor design scheme? The business wouldn't run very smooth, and probably no one would go!

Same thing with your e-commerce business website, except slightly different.

Design and looks are obviously very important, but so is making sure that it's optimized for the online world it lives in.

That means good on-page SEO for people to find you easier and fast load times. People are very impatient when online shopping. A few milliseconds could mean the difference between a sale and someone leaving your site.

Know Where to Find Your Audience

The backbone of any solid marketing plan is where to find your customers.

For example, say you run an e-commerce business selling high end headphones. Would you expect to find your target market hanging out on a platform such as Etsy? Probably not.

You would likely find them on tech-based websites, DJ message forums, and other things of similar nature.

No matter what your budget is for your marketing plan, you always want to make sure you're getting the most bang for your buck. Going to where your audience hangs out will help immensely.

Score a Few High Quality Reviews

Did you know that 88% of customers trust online reviews as much as a recommendation from a friend or family member?

Having a good product will go a very long way to ensuring good reviews, but specifically asking for a couple of reviews from people who have used and loved your products can significantly boost sales.

Once more people start buying your stuff, make sure you also have a plan in place for dealing with negative reviews. They will come and they won't be fun.

Keep Things Simple

Last but not least, any good e-commerce business knows to keep things simple. A basic, easy-to-navigate website will heavily outperform a clunky website that's hard to navigate.

At the end of the day, you want your site to attract customers, get them to buy something, and retain them for later. Scrutinize all other aspects of your site to ensure that they are serving one of those key functions in your business. If they aren't, they may be worth removing for simplicity's sake.


E-commerce is an exciting and thriving business sector to get into right now. If you've been curious to dive in but don't have any idea how to market one, use the tips above to help guide you.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

Go Deeper | Website

Want More?

New Graphic
Subscriber Counter