Simple Ways To Humanize Your Brand

You’re probably always hearing that it’s important to connect with your audience at a personal, emotional level if you’re involved in digital marketing. Part of that is building a humanized relationship, but you may be wondering how you go beyond basic marketing and advertising, and the feeling you need to be always selling yourself, and instead, make your brand feel human.

It’s definitely a challenge. Probably one of the biggest challenges businesses and marketers face, actually.

You might have a natural tendency to want to focus on selling your products and services, and as a result, your audience doesn’t see you through a human lens. Without that, there’s not likely to be much of a sense of trust.

The following are some simple, attainable ways to humanize your brand and build trust and relationships with your audience.

Get To Know Your Targeted Audience

If you want to create a human connection, first and foremost you need to know who the humans are that you want to connect with. It may sound obvious, but so many businesses and brands don’t do the research needed to know their audience at the level that will allow them to appeal to them emotionally.

For example, if your target audience is Millennials who are starting to build their families, your approach to branding and marketing is going to be quite a bit different as compared to targeting Boomers who are nearing or in retirement.

Envision Your Brand As a Person

If you want to bring human elements to your brand, create a fictional persona for it. That will help drive your efforts to give your business a human voice and a distinctive personality. It can be tough to create that when all you have is a company name.

Instead, sit down and formulate the framework for a person that your business would be. Do it as if you’re building a character for a movie or a book.

Who are they, what is their name, what are their likes and dislikes, what are characteristics of their personality, how do they talk to people?

It may sound strange, but it can actually be very helpful.

Once you’ve created a persona for your business and your brand, you can even create a narrative about it on an interactive story platform, and then share it with your audience.

Avoid Prescheduling Posts

A few years ago, scheduling your social media posts ahead of time seemed like the best thing to happen to marketing.

Now, setting up those tweets and posts ahead of time can come off as contrived and canned to your audience.

It’s especially problematic if a scheduled post comes off as insensitive to current events that happen once you’ve pre-scheduled.

Be Responsive and Take Action

Engage your customers on social media and any platform possible, but don’t go with the generic, “we’re thrilled you’re happy” or “we’re so sorry you’re disappointed.”

Take the time to respond to people individually, and then, there’s more that needs to be done after that.

If you want to show your audience that you’re a real, human brand, take action based on their feedback. For example, if you’re getting a lot of demand to carry a particular product, try your best to do that and then market the fact that you’re following your customer’s suggestions.

Finally, another good way that a lot of brands humanize their marketing is by incorporating behind the scenes access on their social media and in their content. Show your real employees, and the inner workings of your business, to give a face and a sense of personality to your business.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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