The Four Investments All Ecommerce Entrepreneurs Should Consider

If you asked any given entrepreneur what type of business you should start today, chances are the answer would be something in the realm of ecommerce.

And why not? Ecommerce is exploding right now; meanwhile, the benefits of selling goods minus a physical storefront are well-documented. But why are ecommerce businesses so popular anyhow? For starters, consider...

  • Your business has a global reach versus relying solely on local customers

  • The fact that you aren't tied down to a costly physical location (think: no rent or insurance costs for a storefront)

  • Ecommerce stores can be successful as a solo venture or with a small team: by keeping your staff lean, there's more money to go around
However, there's no denying the fierce sense of competition among today's ecommerce businesses. When dealing with digital or physical inventory, there are some essential investments to consider to protect yourself and your business and ultimately ensure that you stay competitive.

Whether your business is just getting off the ground or you're on the verge of establishing a true ecommerce empire, consider the following purchases for the near future.

Protection for Your Inventory

Although dropshipping businesses are all the rage right now, many ecommerce compnaies are thriving through selling products from their comfort of homes. That being said, once you've reached a certain size it may not be prudent to continue working out of your garage. While you don't necessarily need to commit to a physical location, you may want to purchase some additional space for your inventory.

For example, sheds and workshops from are prime options for those looking to give themselves and their inventory some breathing room. Not only will such buildings provide your products protection from the elements, but also help you avoid clutter within your home.

Legal Help

Legal protection is an absolute must, especially if you're involved with dropshipping. In fact, some attorneys suggest that because of the potential legal headaches and problems that could arise from customers when you don't control your own inventory.

Either way, having legal representation on deck can help give you peace of mind when dealing with returns and problem customers. Likewise, an attorney can ensure that your storefront's legalese is sorted out and you don't leave yourself open to any lawsuits or other legal loopholes.

International Payment Processing

As noted, one of the biggest benefits of ecommerce is that your business has a potentially global reach. Considering that global ecommerce sales are to top , accepting global payments should be a matter of “when,” and not “if.” Granted you can handle the costs and legwork involved in international shipping, make sure that you're not leaving any customers out in the cold because you can't accept their cash.

Paid Marketing Platforms

Internet marketing and ecommerce clearly go hand-in-hand; however, “forever free” marketing strategies can only take you so far.

For example, Facebook ads are the bread and butter of ecommerce stores looking to score with hyper-targeted audiences. Meanwhile, running an aggressive deal campaign via email marketing represents a surefire way to create repeat business. Whichever route you decide to go, don't jump into paid marketing without running a test campaign or two.

There's perhaps no better time than now to get involved with ecommerce. With these investments on hand, you can scale your business accordingly and set yourself up for success within your niche.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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