Three Lessons Most Internet Marketers Have to Learn the Hard Way

Although it's difficult to pin down exactly how many online entrepreneurs fail to see their returns they so desperately work for (some say it's as much at 99%), one fact rings true: the road to success in Internet marketing is paved with pitfalls and mistakes.

Whether you're just getting started or have been in the game for quite some time, it's natural to be frustrated with your current situation in the marketing world. After all, so many people want to hop on the “make money online” bandwagon; meanwhile, it's difficult to make your voice heard in a saturated market.

However, by understanding what the common pitfalls and hard truths that most Internet marketers face, you can better poise yourself to push through your rough patches and ultimately succeed.

You Will Make Mistakes

This one's pretty straightforward.

From dumping money into a resource that didn't do anything for your traffic to completely botching an interview with a potential client, missteps are inevitable. You can do your homework and research all day and still screw up.

Don't take it personally and don't give up. Think about it: resources and marketing strategies come and go all the time. There will be other potential clients out there: simply take the time to understand how to recover from a bad interview so your mishaps don't happen again.

Many marketers let their mistakes crush them; however, rarely does a mistake occur that truly ruins you and your business.

Few Marketing Tactics are a “Sure Thing” Anymore

Tread lightly when it comes to “surefire” solutions in Internet marketing.

If you look back at marketing blogs from a few years ago, you'll see sentiments about how social media could never result in a positive ROI. Meanwhile, you'll also see how tactics such as private blog networks were commonplace for mass link-building.

Fast forward to present day where entire businesses are built on Facebook and Google now punishes sites with dubious link profiles.

Take a page out of the book of growth hackers: only rely on marketing channels that are relevant to your audience and are proven to work. For example, most marketers rely on email marketing and social media to some extent; however, their money-making potential varies from industry to industry

In short, if something sounds too good to be true, it probably is.

Don't Put Too Much Trust in Others

While you certainly shouldn't be a lone wolf when it comes to Internet marketing, you need to be careful of others in regard to your own business.

For example, many marketers tend to be flaky when it comes to doing work on your behalf: don't be surprised if a content writer or social media manager you hire randomly goes ghost on you. Meanwhile, people who reach out to help you “grow” your online presence often have ulterior motives related to link-building.

Simply put, it never hurts to be cautious when building business relationships online.

In the wild world of marketing, sometimes it's best to understand what not to do and how to bounce back from your missteps. The more realistic expectations you have about the cutthroat and volatile nature of Internet marketing, the better poised you are for long-term returns.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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