Tips for Choosing the Best SEO Tools Right Now

Marketing professionals and entrepreneurs rely on people finding them, which is why SEO is so important. SEO best practices are always changing though, and it’s essential for marketers and business owners to stay ahead of the game. One of the ways to do this effectively is through the use of the right tools.

For example, if your targeted phrase is men’s sunglasses, there are tools that can help you not just increase awareness and help you rank well, but also create a sense of trust and authority, and diversify your lead sources.

Below are some tips that will help you choose the right SEO tools for your needs, regardless of your industry or business.

Define Your Needs

Before you start choosing specific SEO tools, you want to make sure you have a clear idea of what you need. Not every marketer or entrepreneur needs every SEO tool. You want to make sure you’re looking at options that are most specific to your current needs.

Highlight your objectives in order to guide your search.

For example, if you want keyword research, do you want basic keyword tools, or do you want competitor-based keyword research? Or, do you want both?

Some of the general SEO tool categories include:

  • Site audience comparison

  • Digital analytics

  • Keyword analysis

  • Site crawling

  • Backlink analysis

  • Paid search analysis

  • Rank checking
To define your needs, you also need to make sure you have a clear SEO strategy beforehand. Don’t choose the tools before you create the strategy.

Explore Free Options

A lot of people tend to have the misconception that premium SEO tools are inherently better than free options. That doesn’t necessarily have to be true. There are some excellent free tools that can bring a lot of value to your business and your marketing.

There are tools that let you do simple keyword research, plugins that will help you examine your schema markups, and you can also use options like Google Trends. Google Trends lets you see shifts in search volume, terms and more.

Free Trials

It can be incredibly frustrating to make a purchase of a paid SEO tool, only to find it’s not what you want or need.

Eliminate this sense of frustration by taking advantage of all those free trials that are available. Many SEO tools offer the option to try out the product or service for a limited period of time, and doing so will help you make a better purchasing decision.

Another option relevant here are “freemium tools.” These are great because there are options that are free, and then you can gradually move up to a paid plan if you like it and want more out of the tool or product.

As a final note, when you’re choosing SEO tools, look for options that will work with the other marketing platforms you already have in place. If your tools don’t integrate with one another, everything is going to become clunky and lose efficiency, which is never the objective of a modern marketer.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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