Top 4 Tips To Strategically Reduce Costs At Your Business

As a small business owner, managing your business expenses and keeping costs low has to be one of your biggest priorities. The very first thing you need to do is conduct a careful review of your finances to determine if you are earning profit, breaking even, or sustaining losses.

Regardless of which of these three situations your business is in, doing everything you can to keep costs down is simply the responsible thing to do and enables you to maximize profits.

Here are four tips for how you can strategically reduce costs at your business:

1. Focus More On Networking Rather Than Paid Advertising

Every small business owner is aware of the importance of advertising to build awareness about their brand, and if there is any paid advertising that is working for you, by all means don’t stop it.

That being said, paid advertising isn’t the only way to draw customer attention to your small business. In fact, business networking will likely end up being a far more effective option for you, and the best aspect of networking is that you don’t have to spend any money.

Examples of business networking strategies include focusing on social media, building an e-mail list of customers, having an app built for your customers where you offer discounts and coupons, and starting a blog and using SEO tactics to attract traffic.

2. Use Software To Keep Track Of Your Expenses

Keeping expenses low at your business is impossible without first knowing what your expenses are, right? You should strongly consider investing in expense management software to keep track of your expenses and generate reports for you on a weekly or monthly basis. Based on these reports, you’ll be able to see exactly how much revenue your business is bringing in and exactly how much you are spending, which will make it easier to determine where you can make cuts.

3. Go Paperless

One of the biggest expenses for any business is paper, along with mailing supplies and ink. If your business goes paperless, and it absolutely should, you will start saving tons of money each month. Go digital with your payment system, invoices, and important documents/paperwork by storing it in a computer rather than a physical file cabinet.

4. Purchase Refurbished Equipment Over New Equipment

Refurbished equipment is used equipment that has been thoroughly examined (usually by the manufacturer of the item) with any defective or non-working components replaced, and then sold at a lower price than if it were new.

Purchasing any kind of refurbished equipment, such as computers and furniture, over new ones has the potential to save you several hundred if not thousands of dollars.

Keeping Your Expenses Low

The four tips we have covered in this article are some of the most little known and yet powerful ways you can keep costs low at your small business. The next thing for you to do is to take your newfound knowledge and convert it into action so your business can start saving as much money as possible.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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