Top 5 Strategies To Boost Your Avvo Rating

If you’re a lawyer, you should know what the Avvo rating is. Avvo is an online marketplace that offers lawyer referrals and is most famous for their rating system that rates lawyers on a scale of one to ten, with one denoting ‘extreme caution’ and ten denoting ‘superb.’

Lawyers are rated based on the background of the layer in addition to any additional information that Avvo collects from the website of the lawyer, state bar associations, and other public sources.

As a lawyer, you should be very concerned with having the highest Avvo rating you can possibly get in order to boost your reputation and win more clients. Here are the top five strategies for increasing your Avvo rating:

1. Have A Complete Profile On The Avvo Website

The very first thing you should do, if you haven’t already, is to create a complete profile for yourself on Avvo’s website. In fact, if your current rating isn’t too great, it could entirely be because you don’t have all of your information listed.

2. List Out Every Case You Have Won

Make it a habit to list every single case you win on your profile right after you win it, and also be sure to list out every case from your past as well. The more cases you list, the higher your rating will go up almost immediately.

3. Get Published

Start subscribing to legal organizations with newsletters (if you haven’t already), and ask them if they would be willing to let you publish an article in that newsletter. Of course, you’ll want to stick to an arena that you are highly knowledgeable in.

If you already have written articles for legal publications, list those out as soon as possible as well. Earning publication credits on your profile will always cause your Avvo rating to go up.

4. Have Speaking Engagements

Examples of events where you can publicly speak include CLE (continuing legal education) programs or bar association dinners. The CLE program in particular is a perfect way to boost your Avvo rating quickly; you just have to choose a subject to teach that you are very passionate and knowledgeable about.

5. Receive Endorsements From Other Lawyers

To be more specific, you need to receive endorsements from other lawyers who are reputable. The simplest way to go about this is to begin endorsing the lawyers who you do know, and hopefully they will endorse you in return. The idea is that word-of-mouth about you will spread and you’ll potentially receive endorsements from lawyers who are more well known.

All in all, peer endorsements will always boost your Avvo rating, and Avvo will especially like to see you receiving endorsements from lawyers who work in differing areas of law from you.

Boosting Your Avvo Ratin

Any one of these strategies is guaranteed to boost your Avvo rating. Your next step is to take action by actually applying these strategies so you can get your rating increased sooner rather than later.


Carmelo is a marketing writer and blogger helping small and medium size businesses craft winning content strategies. She's always scouting the web for new social media strategies and is slightly addicted to apps. When not tapping the keyboard, you are likely to find her in the park playing with her uncontrollably friendly Irish setter or trying out new vegan recipes.

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