Voice broadcasting is a mass communication procedure in delivering pre-recorded phone messages to thousands of call recipients in a short period of time. Broadcast technology is an effective approach for business applications, community alerts and notifications, and even political campaigns.
For business, announcements and advertisements are sent to prospects and clients. People stay connected with each other during political campaigns. When it comes to delivering emergency notifications, voice broadcast is referred to as reverse 911.
Because of its nature, people who use voice broadcasting are able to reach the masses whether they are customers, employees, constituents, subscribers, members, and answering machines. In order to function properly, the process of creating and sending broadcasts need few components.
There should be a source of telephone numbers used for the dialing stage of the broadcasting. The message to be sent must be prepared in digital recording beforehand. To execute the dialing, you may add hardware or software to telephone trunks coursed through a conference bridge or Voice over Internet Protocol.
Voice broadcasting system has a database containing the phone lists and digitally recorded phone messages. With the use of telephony components, the computers can concurrently broadcast thousands of phone messages.
Through the integration of text to speech software, one can include personalized information in the phone messages. The advanced systems involve telephony boards having answering machine detection, and logic to appropriately play a unique message to answering machines without truncation error.
Voice broadcast systems come in varied style. However, in most cases, they are configured to allow each telephone number listed on the database to be dialed at regular intervals until such time when a call is connected.
Voice recognition software makes way for the automated message to begin playing whenever the system detects that the call has been answered. Now, if the call fails to connect because of busy tone, or when there is no answer from the other line, the phone number returns to the queue for redialing after several minutes have lapsed. At most, the systems offer five times of connection attempt before they give up on such phone number.
As we move forward, there are innovation on technology that allow the call recipients of voice broadcasting to reply through touch tone keypads on their phones, or to hear the broadcast again, or be transferred to a live representative. This feature is very helpful in telemarketing campaigns because it can generate sales leads effectively; accumulate information for future references, or to receive feedback on the subject matter of the broadcast.
The interactive voice broadcasting, also known as interactive voice messaging, is a program that allows the call recipient to listen to a recorded message, and interact with the system by pressing certain keys on the keypad.
The system is able to detect which key is pressed. It can also be programmed to interact and play several messages. The actions that can be programmed include information verification, surveys, navigation through a phone menu.
Businesses use voice broadcasting to promote their organization, products or services. There are more qualitative results that are captured by allowing their clients or call recipients to leave their own message.