Do You Need A Coach?

What is Coaching?

Coaching is an outcome based relationship with intentional process designed to enhance and develop professional and life skills for greater success, satisfaction and productivity.

Why Executives chose coaching:

1. Decrease Stress

Research shows that executives are at a higher level of stress than in the past few years. Several factors influence this increase: More scrutiny in their position especially since Enron; Slow economy; Increase demands on time; Less job security

Executives do not typically use the traditional vehicles provided by the organization (e.g. EAP, training, HR support) for their own personal needs because: They risk looking; Their uncertainly could have an impact on the organization or shareholder perceptions; With increased pressure and few avenues for support, executives find themselves in a lonely position.

Coaching provides a private, confidential, customized program to target the needs of an individual executive.

2. Increase leadership and people management skills through action learning

One of the single most important roles of an executive is to motivate and lead their human capital. Yet, it is one of the most challenging roles one can undertake. Coaching can provide strategies and skill development by working with real time issues and providing just in time information to address leadership and people management needs.

3. Solve business problems

Executives have complex business issues which often need a neutral sounding board. Coaches can assist executives in clarifying their thinking and decision making to make wise decisions for the organization.

Who should seek coaching? When?

In the past, executives chose coaching when they were facing a personal crisis (e.g. burnout) or a business crisis (e.g. performance issues). The trend is changing as we see more executives choosing coaching as a proactive component of their professional life. Executives are seeking an on-going coaching relationship as they are more insightful about the demands they face and their need to stay at a high performance level rather than wait until a crisis occurs.


Cheryl Leitschuh, Ed.D., RCC is a leadership development specialist. She inspires individuals and organizations to reach their aspirations using the right tools at the right time! Her latest book, The Leadership Energy: Unlocking the Secrets to Your Success, is an Amazon best seller in the leadership energy category. You will find additional tools and resources to expand your success by visiting

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