3 Freebies You Can Offer to Your Customers to Increase Sales

When you are looking to differentiate your brand from the other companies that you are competing with, you might be a bit confused about how to do that. Sure, you can offer different products, but there might be only so much creativity to go around. Or you can do different marketing schemes from your competitors, but that will only bring in so much more people. That’s why one of the best ways to increase sales with new customers is by offering freebies.

Yes, people absolutely love to hear the word “Free” when they’re out shopping for a new product or service. It’s one of the best things that can happen because everyone loves to not have to pay for something. That’s why it’s a fantastic way to bring new customers through your door or to your website. Freebies are the chance for you to give away some things that may come at a short-term cost to your business but will bring in the customers for the long-run. There are some great options out there for which freebies you can offer to your consumers. Keep reading down below to learn more about them and how you can implement them into your business model.

1. Future Purchase Coupons

One of the best freebies that you can offer to your customers is future purchase coupons, which will help them avail discounts and other offers. These coupons are ones that customers can use in the future that guarantees them a percentage off of their future purchase. For example, whenever the customer comes in one day to buy some products, he or she will get a coupon at the end of their purchase that states that they must come in within a week to use this 40% off of everything coupon. One of the reasons this works so well is because of the urgency that comes with the limited time offer. Everyone loves to come in and get money off, but many people will wait and wait to come in until they finally realize that the coupon has expired. Whenever you give them this time limit, the chances increase drastically that your customer is going to come back in to buy more products from you.

In addition to that, these types of deals are often much more useful than just offering a sale on everything for a limited time. That’s because these coupons are personal for each and every customer, so they think that they have a unique opportunity to come in and use the coupon. Even in reality that every customer gets the coupon, this provides the very real incentive for the customer to come back in and use the coupon to get their discount. You could even think about combining this with your loyalty program for those customers who come in all of the time. Whenever they spend a certain amount, then they will be able to get this coupon that offers them a discount for a limited time on their future purchase.

Freebies are a powerful marketing tool to increase sales revenue quickly, but the business cannot afford to incur many costs because of them. Therefore, the best freebie any business can offer is valued as by adding value to the product makes it more acceptable. For instance, a bedding company can offer free pillows on top of discount to attract more sales.

2. Free Access to Wi-Fi

No matter what kind of store you are running, free Wi-Fi for your customers should definitely be a strategy that you use. When customers are on the go and don’t want to use up all of their cellular data, then they are more likely to come into your store if they notice that you offer free Wi-Fi. Even if your customers don’t buy any of your products, but instead just come in to use the free Wi-Fi, that’s not a problem! It brings more footfall into the store which allows them to check out what you’re offering for future purchases. Or they may even buy something while they’re in store!

That’s part of the reason why Starbucks has been so successful over the years. People notice that the stores have free Wi-Fi and will gladly come in to buy some coffee and sit there for a while to use the Wi-Fi. You could even use this strategy to get customers involved in your business even further. For example, you could offer them to sign up to your newsletter once they sign onto the Wi-Fi. Or you could offer a coupon for the first time that someone signs into the network. When you do this, you are going to be providing an even bigger incentive for someone to purchase your products while spending time on the Wi-Fi.

3. Free Store Pickup

Whenever you are thinking about the freebies that you can add to your customer’s experience, you might not think about their online shipping experience as one of them. However, free in-store pickup is one of the best freebies that you can offer customers to expand your sales revenue. When you give customers the option to pick up their orders from online in the store, then they are going to be super happy because they don’t have to pay for shipping. Shipping costs can get pretty high and many customers hate having to pay for it. So that’s a great reason that your customers are going to come back to your company.

Another reason why “ship-to-store” is great for your sales is that once the customers come into the store to pick up their order, then it’s more likely that he or she is going to buy something else in your store. They will notice that you have a product that wasn’t available online or they just might want to shop around some more. This extra sale on top of their online order is a fantastic reason for you to offer free store pick-up for each of your customers. Plus, you are not going to have to deal with customer complaints when their product didn’t arrive on time because your shipper was experiencing problems or that they are just a low-quality shipper.

And there you have it! Make sure to offer each of these freebies for your customers if you want to get a pretty big boost in sales and get more customers walking through your door, that is the power of free! They are very easy to implement and won’t cost you much because you will be getting so much extra revenue in the future.


A traveller by day and reader by night' is how I would sum up my life. My wanderlust led me to quit my cushy job at 28 and finally embark on a journey around the world. Since then, I have lived in many countries and soaked in as many books as possible during my travel journeys. Among them, the "Book of Mirdad" is still my personal favourite and holds a special place in my heart. My progression towards writing was inevitable and happened quite naturally. I have been writing for a few years now an...

Go Deeper | Website

Want More?

New Graphic
Subscriber Counter