6 Ways How Smartphones Are Improving Our Business

Photo by T.V, CC0 1.0

The boon of smartphones has taken over the world by storm. Not surprisingly, it has hugely impacted how we conduct business. Gone are the days of that one time huge print ad for having maximum visibility, now businesses need to constantly update their social media pages if they wish to have an edge over others. Smartphones have made it possible to perform business on the go, 24/7. They have made brand engagement much more accessible and reasonable. Here are some of the ways smartphones have enhanced businesses.

1. More Possibilities

In the palm of our hands we carry something so powerful that is constantly shaping not just our businesses, but our lives. The smartphone is so versatile that in the same inches of screen, we can obtain information about financial news, check the stock market, make and edit presentations, research on our projects and communicate with our colleagues. Smartphones like Samsung Galaxy Note 8 have impacted business in such a way that no external deterrent can now stop you from achieving your targets. A traffic jam cannot stop you from being updated about important business memos, so you can begin to plan your work for the day sitting in your transport itself.

2. Organization of Lives

Business is dependent on deadlines and time crunches. With a smartphone, you are no longer missing out on the deadlines simply because you are unable to keep track of the important papers on your desk. Gone are the days of looking for that one piece of paper that is crucial for one meeting. Folders, reminders, schedules, checklists, memos- everything can now be present ready on every device, organized the way you want to. It has made it much easier and smarter to organize work and thus get ahead in business.

3. Networking

Good interpersonal relationships at work is now a well-recognized and highly valued commodity to have in this time and space. It is important for you to be in good touch with excellent people in your field and connecting ones so as to expand your own success. Smartphones have helped facilitate this process tremendously. Informal and formal networking sites such as Facebook and LinkedIn are spaces where you can not only interact with persons of interest but also get a head start in building rapport with potential clients by knowing more about their interests. Networking sites also provide a flourishing platform for new businesses to expand visibility and even make sales, which are all made easier through smartphone access.

4. Making Smarter Technologies More Accessible

In earlier times, it was only the rich and privileged who could afford expensive technology and enjoy its aids. Be it a personal digital assistant or even ingenious applications like universal remotes or voice changing and phone tracking services were reserved for those who could pay the money. However, with the advancements, such services have become extremely commonplace and are available for anyone with a smartphone and an internet connection. You can even learn the use of drones and actually buy one by sitting in your comfortable couch through shopping websites. It means that businesses that are involved in development of such applications are now flourishing much more with a larger market base than before.

5. Faster Communication

Communication is key in the success of any business. Lack of proper communication channels can be detrimental to the growth of businesses as important information might not get communicated in time, or at all, for proper decision making. Smartphones seem to have obliterated this problem almost completely. Now you are always on top of the mails that are sent, the notes that are passes, whether you are in office or sitting on the other side of the Equator. You can also modify the medium of communication and send images, text messages or even fully fledged projects for review.

6. Connection 24/7

The biggest catalyst for businesses through the use of smartphones has been connectivity. Businesses are no longer dependent on customers to log into their computer and be worried about losing sales as soon as they log off. Now people are on the go, all the time. Through the use of timely promotions, great marketing tactics and notifications, businesses can keep their customer engaged with their brand at all times, giving them more attention time, possibly translating into greater business for them. A brand can now be ubiquitous to the consumer through different media platforms.


A traveller by day and reader by night' is how I would sum up my life. My wanderlust led me to quit my cushy job at 28 and finally embark on a journey around the world. Since then, I have lived in many countries and soaked in as many books as possible during my travel journeys. Among them, the "Book of Mirdad" is still my personal favourite and holds a special place in my heart. My progression towards writing was inevitable and happened quite naturally. I have been writing for a few years now an...

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