Do You Really Need to Hire a Good SEO Company?

Digital marketing and SEO services are crucial for the modern-day business to thrive in today’s world, but do you really need to hire an SEO company? If you are a business owner you probably already know you need to have an online presence to allow potential customers to find you.

In fact, you probably already have a beautifully built website and are posting on various social media pages, but are these platforms providing you leads that you can turn into sales? If you answered ‘no’, you are in the right place to change that.

The real reason your digital podiums are not producing sales for you is that you have not employed the right SEO techniques (or any at all!). Building a well-designed website is not enough; you will need SEO to help you! It is possible to DIY some SEO on your website but hiring a company to provide SEO services can be much more advantageous to your revenue.

The basics of SEO

So what exactly is SEO?

SEO stands for Search Engine Optimisation and encompasses the many techniques that can be implemented to help search engines such as Google find you. There are various ways to create good SEO including; keywords, link building and producing content user friendly.

Generally good SEO will take time to build up. Forbes explains that this is because ‘SEO isn’t only a science, it’s also an art’. SEO services are not one size fits all and the good type of SEO cannot be expected to work overnight. If an SEO company promises a quick fix for your website you should steer clear.

Google is always improving its algorithms (how it ranks sites on its search pages) and now focuses on natural and organic content (the stuff that takes time to generate). Google will now penalise you if they catch your website employing bad SEO such as bought links.

Wait, so bad SEO can hurt my business?

The fact that SEO can have both a positive and negative effect on your website can be scary stuff considering how much time you are likely to put into it. In an attempt to provide users with more relevant and high quality content, Google has begun reprimanding websites (by stopping them from showing up on result pages) for numerous reasons; some of these reasons are due to the activities being spam-like which is not useful to Google’s readers while others can be innocent mistakes.

Creating Good SEO

The difference about SEO

The thing that needs to be understood about SEO strategies is that it is a long-term commitment that keeps on giving. There is a difference between SEO and other types of marketing such as TV, radio or print advertising. They both market your business however these other types of advertising all have lifespans that end. Good SEO is unique in this aspect as it requires ongoing work. Essentially SEO needs to be looked at as an investment rather than a cost to your business.

How to create SEO to increase your sales

There are a few options that exist for you to utilise to produce good SEO that works for your business. The most common methods are to optimise your website yourself, hire a local SEO company or outsource your SEO to a freelancer who specialises in it.

Implementing some SEO techniques yourself can be a good idea. However it is important to note that SEO is also very time consuming both when it comes to understanding how to it works and then actually employing those strategies.

If you are a small business or just starting out this SEO process will be okay in the short term but when you are ready to really kick start your sales you are going to want some expert assistance. If you really want results from SEO it is always recommended you hire a company who can provide you these services.

Advantages of hiring a good SEO Company

SEO companies are knowledgeable in their field which is the number one reason you want to hire them. They will help you optimise your site and employ other search engine friendly techniques. The knowledge SEO companies bring with them is the most beneficial reason for hiring them.

SEO companies understand that optimising a website takes time and can explain to you the details of the services they are providing. They bring experience and expertise with them so they can recommend the best SEO strategies to get your sales up! Furthermore, they understand all areas of SEO which means no accidental penalties from Google or any other search engines.

Lastly, by hiring a company that can provide you with good SEO will free up time for you to focus on running your business. SEO needs to be maintained and attended to constantly which can eat up the hours you could be spending on other areas of your work such as making products or customer service.

Invest in your SEO

There are a lot of advantages to hiring an SEO company – it frees up your time, it can create more business for you and you don’t have to waste time learning how to do it yourself. Essentially, if you want to ensure you are going to increase your revenue long term you should hire an SEO company. By outsourcing your SEO you know that it will be implemented correctly which will lead to better results for your business.


A traveller by day and reader by night' is how I would sum up my life. My wanderlust led me to quit my cushy job at 28 and finally embark on a journey around the world. Since then, I have lived in many countries and soaked in as many books as possible during my travel journeys. Among them, the "Book of Mirdad" is still my personal favourite and holds a special place in my heart. My progression towards writing was inevitable and happened quite naturally. I have been writing for a few years now an...

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