How to Sneak into Customers' Brain to Figure Out What They Want

Every single business wishes that they could have some kind of device that would allow them to get into their customer’s heads and hear what they’re saying. Wouldn’t that be amazing and make your job so much simpler? If you were to know exactly what your customer wanted from you, you would be able to make your business so much more efficient and customer-focused. Customer psychology is very influential when it comes to buying. However, since that technology has not been invented yet, you’ve got to settle for some of the old-school methods of figuring out what your customer wants.

That’s why we’ve created this article. While you can’t literally get inside of your customer’s head to see what they’re thinking, there are plenty of strategies that you can implement in your company to figure out what they want. Keep reading down below to learn more about these methods and how you can implement them in your company.

1. Start Understanding Their Needs and What They Want

The first thing that you need to do is start understanding what the customers need, what their obstacles are, and what they really want from your company. Sure, this might sound pretty easy, but the art of selling to a customer involves asking the right questions and ensuring that you get down the bottom of what they desire. One of the best ways that you can do this is training your salespeople to ask the right questions when working with customers. They should be asking the questions that bring them closer to what the customer is actually wanting. This also includes some active listening training. Now, you might think that this is unnecessary, but whenever salespeople listen more than they actually speak, they have been shown to actually close the deal much more often than those salespeople who talked the customer’s heads off. Plus, this listening is going to show the customer that you really care about they have to say and are really taking in their answers to the questions you are asking.

If you want to start a new business, conducting surveys, although a proven strategy, the results take a long time to reach you. Therefore, to sneak into your customers' brains, you have to hit competitor's stores and catch customers off-guard. When you are communicating with the customers as a customer, you will come across the issues they are facing with them, which will give an opportunity to work on those issues. For instance, a new customer looking to sign up for a workout session might need an expert's assistance to know exercises that are good for him. It is wise to talk to your customer as a friend because it will help him understand clearly.

2. Build Up Those Buyer Personas

The next thing that you should do when trying to get inside of your customer’s heads is to start building up buyer’s personas. Now, this is going to take a little bit of work, but this is going to give you what you need to sell to future customers. You should be taking the time to interview past customers and ask them about their decision-making process from start to end. What made them come into your store? What made them make the final purchase?

3. Make Sure Not to Avoid Your Buyers

At the end of the day, there are going to be quite a bit of buyers who went to your competitor, rather than buying your product or service. Now, your first reaction might be to just throw them to the wind and forget about them. However, that’s a waste of information. You should feel free to go to these customers and ask them what made them go to your competitor. Was it the price of your product? Was it the service they received or didn’t receive? Or maybe they just didn’t like your store layout? You can do surveys with these customers to get answers to these questions, which will in turn give you enough information to reform your business and get those customers the next time around.

You could even let them know about the changes that you made and see if you can’t get them to come back around to the store. There’s always time to get those customers back from your competitor and have them buy your product!

4. Figure Out Why They Buy

When it comes to buying your product, there’s always a reason that a customer is going for your product, rather than your competitor’s. Customers always have a sort of expectation about your product – what it’s going to do for them in the end. That means that when you speak with a customer, you are going to be able to figure out the solution to the problem they are facing. Below is some of the problem-solving process you should be aware of:

- When you see a dissatisfaction that’s been caused by your business, then this is a problem that you need to fix. Every single business problem is going to cause a dissatisfied customer somewhere.

- If there’s a problem that needs fixing, then you should ensure there is not an underlying problem that’s not being fixed. Not everything is always surface level!

- When you’re trying to solve a problem, make sure that you have all of the information available. You never want to tell the customer something that’s not true because that could lead them to be even more frustrated and angry in the end.

- You should always be taking the customer’s problem at a personal level. Make sure to level yourself with them and put yourself in their shoes for a bit.

- Make sure to give the customer knowledge. Tell them something that they didn’t know.

5. Speak to Them on A Regular Basis

When you want to get into your customer’s heads, the single best thing that you can do is consistently speak with them. Keep up communication with your customers and you’ll be able to glean off information that you might not have thought was going on. Of course, this should be done with the customer in mind. If he or she doesn’t want to be spoken to on a regular basis, then make sure to take those needs into account.

And there you have it! These are the best ways that you can sneak into your customer’s brain and get some insight into what they want from you.


A traveller by day and reader by night' is how I would sum up my life. My wanderlust led me to quit my cushy job at 28 and finally embark on a journey around the world. Since then, I have lived in many countries and soaked in as many books as possible during my travel journeys. Among them, the "Book of Mirdad" is still my personal favourite and holds a special place in my heart. My progression towards writing was inevitable and happened quite naturally. I have been writing for a few years now an...

Go Deeper | Website

Want More?

New Graphic
Subscriber Counter