Stop Your Stammering -- The Power of Silence in a Presentation

During my career in broadcasting, I spent years coaching news reporters, anchors and talk show hosts in how to be comfortable and confident when behind the microphone. How to project their voice and inject enthusiasm. How to use their nervous energy to amplify their performance and how to eliminate "ums," "ers" and "ahs."

Over the past 15 years in public relations, I have provided similar public speaking training to literally hundreds of organizational spokespersons with great results. Frequently, I will have an executive voice concern about their stumbling and stammering and we work to break down some of the bad habits that can contribute to “audible pauses” (as opposed to silent pauses). They worry that they may be making their audience mad.

What's more important is that "ahs" and "ums" can diminish the power of a presenter’s message and fuels perceptions among audience members that they are listening to a person who isn’t sure of himself. Many people use them as crutches to ensure they are not standing in deafening silence while other need to give their brain a chance to catch up to their mouth.

The recent study called into question whether stumbling and stammering is really such a bad thing. "It’s the way that you, er, say it: Hesitations in speech affect language comprehension," by Dr Martin Corley and Lucy MacGregor, Edinburgh University's School of Philosophy, Psychology and Language Sciences, and David Donaldson of the University of Stirling. It found that disfluency becomes a useful interruption to the expected ritual of a speech or presentation.

The researchers invited volunteers to listen to a number of sentences, including sentences with disfluencies. They conducted a series of tests to find out how well the listeners could recall what was said.

It turned out that the "ers" inserted into the sentences had a significant effect on the ability of the subjects to remember the information. After hearing typical sentences with inserted disfluencies, the volunteers got 62 per cent of words correct compared to 55 per cent for sentences with no stumbles.

This really isn't as unexpected as it may seem. Great presenters, much like great actors, will use the pace of their speech and pauses of varying lengths to emphasize key points. Bill Curtis, the longtime TV news anchor at the CBS affiliate in Chicago is the best example I can think of, adding drama to virtually every story with pauses here and there. Dan Rather did it, too.

They weren't using ers and ums. Just silence. But it has the same impact on grabbing attention as these researchers found, which is why we train our speakers to embrace silence as a powerful tool and the best way to eliminate/replace audible pauses.

Whether using ums, ers or simply silence, the audience says to itself, "We better pay attention now, because what I expected was going to happen is in fact not going to happen."

Silence can be powerful. Use it to your advantage rather than filling it with words that mean absolutely nothing.

The best way to address the habit of using audible pauses is recording the presenter during repeated practice efforts and reviewing the tape. Typically, there are three stages to evaluating and fixing the problem, which include:

1. Surprise at how often the verbal crutches are used;

2. Discomfort with the solution – silence; and

3. Empowerment that comes with embracing the use of silence as a presentation tool rather than something to be feared.

So the important point I hope you take away is (silent pause) strategically interrupting your smooth speaking pattern can significantly enhance your presentation. I don't think a presenter who litters their speech with ums and ers can come off sounding confident and prepared, so I will continue to emphasize silent pauses and work to eliminate and replace audible pauses.



DPK Public Relations specializes in proactive and reactive media relations, media interview skills training, presentation skills training and corporate crisis communications planning and recovery. Guided by an accredited Houston public relations veteran, Dan Keeney, APR, DPK Public Relations helps clients increase visibility in order to build demand for their products and services. With a background in journalism, we know what it takes to secure media placement through expert writing and persu...

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