“Here is the
very heart and soul of the matter: If you look to lead, invest at least 40
percent of your time managing yourself – your ethics, character, principles,
purpose, motivation, and conduct,” said Hock. “Invest at least 30 percent
managing those with authority over you, and 15 percent managing your peers. Use
the remainder to induce those you ‘work for’ to understand and practice the
One of the key factors behind a strong company, believed Hock, was an even stronger leader. But good leadership for Hock was something different than for most other CEOs.
“The obvious question always erupts,” he said. “How do you manage superiors - bosses, regulators, associates, customers? The answer is equally obvious. You cannot. But can you understand them? Can you persuade them? Can you motivate them? Can you disturb them, influence them, forgive them? Can you set them an example? Eventually the proper word will emerge. Can you lead them?”
For Hock, leadership was not about control. It was not about dominating those that were seemingly under you. Instead, Hock proposed this method of cultivating true leadership:
“Think back to the best boss you ever had and the worst boss you ever had,” he said. “Make a list of all things done to you that you abhorred. Don’t do them to others, ever. Make another list of things done for you that you loved. Do them for others, always.”
That was Hock’s 60 second crash course in how to become a true leader.
“People are not things to be manipulated, labelled, boxed, bought and sold. Above all else, they are not human resource. They are entire human beings, containing the whole of the evolving universe, limitless until we start limiting them,” Hock believed. “We must examine the concept of leading and following with new eyes. We must examine the concept of superior and subordinate with increasing scepticism. We must examine the concept of management and labour with new beliefs. And we must examine the nature of organizations that demand such distinctions with an entirely different consciousness.”
For Hock, leadership was about inspiring the best in people, about lighting in them the same fire that he had for bringing a company to the top. Anybody could be taught how to perform a task, but a true leader was someone who inspired that person to not only complete the task, but to do so in ways that were more efficient, more creative, and more passionate.
After all, said Hock, “Given the right circumstances, from no more than dreams, determination, and the liberty to try, quite ordinary people consistently do extraordinary things.”
As a leader, it was Hock’s job to create those “right circumstances.” It did not matter whether somebody was above him or below him in the traditional corporate sense. As a leader, Hock wanted to give the people around him the tools and the space they needed to thrive, and to help the company flourish.