*The succeeding article is about marketing self published books, Internet Marketing Promotion, Book Marketing Services, and many other useful tips about online book marketing.
After a long while, you finally got to publish your book.
With such an important product to promote, youve decided to create a website for your published work. Good thinking a website is the most fundamental marketing tool an author can have. A well-designed website is an affordable and highly effective tool that will reinforce any book marketing program of any author.
From flamboyant, flash-and-java-enhanced sites to simpler, static sites, author and book websites come in many incarnations. If youre working with a tight budget, however, heres a simple guide to creating a simple-yet-effective author and book website.
Basic Page Layout
First, its highly important to study the characteristics of your books target market and pattern your design layout and copywriting after the results of your study. For instance, if your book is a teen romance novel (which has a market composed mostly of teenage females), your websites dominant colors would be better off reflecting the preferred colors of females that belong to the 13-19-year age range.
Home page The opening page of your site. The design and content plays a very integral part in web design, and never more so than in the construction of the Home page. The Home page is where you welcome site visitors and introduce them to the site and its features. This is where you get your first crack at capturing the interest of the site visitors, so make sure make good of your chance. For author websites, its very important for the author to connect to the site visitors right away, so make sure you charm the visitors with your words!
About the Book page This is where the blurb or book description of the book is posted. How important is the blurb? Well, a blurb has the power to entice or repel a potential reader of a book. A well-written blurb can instantly turn a reader into a compulsive buyer, while a badly-written, uninspired blurb can make the reader yawn and forget your book. Its that simple. Make it a priority to post a well-written blurb on the back jacket cover and website of your book.
Excerpt An ideal book website should have an excerpt page. Just like what teaser trailers do for movies, excerpts give the readers a sample of whats in store for them should they decide to purchase your book. In short, excerpts whet the appetites of the readers, so picking the right excerpt page is of paramount importance.
So, when choosing the excerpt contents, pick the body of text that will capture the readers and leave them wanting for more. It may consist of a solitary page, or perhaps even a whole chapter the important thing is to captivate the reader and compel them to read the entirety of your book.
Blog page An author blog is one of the most effective and perhaps most underrated book marketing tools in the current book marketing landscape. While many authors are not aware of this, a well-designed and frequently updated blog webpage effectively translates into avid reader patronage. The reason is this: books that capture a readers interest do not go unremembered, and neither does the author who wrote it.
Enamored readers want to get involved. A memorable reading experience makes readers want to know the author, as well as the books themes, and back story. They want to know the current and upcoming projects of the author who has so effectively captured their imagination and touched their emotions. As mentioned earlier, they want to be involved. A website blog will take care of this area with optimum effect.
Order page Once youve succeeded in enticing the site visitors to buy your published work, they will want to know how they can order your book. Make sure your website smoothly facilitates your would-be readers in this area by featuring your website with links to bookstores that sell your book (the more the better).