How a Vision Statement Can Influence Your Business Success

Many people tend to negate the value of a vision statement for a business. But a vision statement is important for success of a business as it provides a sense of direction on where you want your business to go. Without a vision, you are like a crewless boat; adrift with no destination in sight.

A vision statement does not have to be something long and complex. Instead, it should be concise and extremely clear. If it is too complex, it will take too long in developing it. The best way forward is to brainstorm a few key phrases that denote where you want your business to head.

Once you have a vision statement, it will keep you focused on the task at hand – business success. A vision statement basically will remind you what goals you have set for your business and yourself. It will also show others what your business is all about and how it is different from all other similar businesses.

A vision statement will align you and all the people who work with you towards a common purpose. As a decision maker, you will be able to make timely decision and less controversial ones. You and your business will be heading to the same end result rather than taking a risk of constantly colliding.

Once you formulate a vision statement for your business, you will be more focused towards attaining your goals. You will have positive results and gradually your dreams will turn into reality and success. Remember, there are no shortcuts to success. A vision statement has to be combined with hard work and prudent decision-making.


Dr. Capista travels throughout the United States sharing his messages with audiences who are eager to learn proven success principles. Dr. Capista resides in Broomall with his wife of over 34 years, Anne. He is an avid runner and world traveler. Whether consulting with a patient, speaking on the platform, consulting with a business client or participating in one of his favorite pastimes, Joe Capista is recognized for his intense passion, love of life and ability to influence others in an incr...

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