How can I start my own clothing line?


How can I start my own clothing line?


I get a post all the time by entrepreneurs who say, “Evan, how can I start my own clothing line?” It’s one of the hardest industries to break in to, it can cost a lot of money, take a lot of time, drain all your resources and there's tons of competition. So today I’m going to share 3 tips for anybody who’s now trying to start their own clothing line.

Hi, I’m Evan Carmichael. I believe that hungry entrepreneurs deserve help.

And my 3 tips are this:

Number 1: Find an angle. You have to be different. You’ve got to have something unique, something that nobody else is doing because it’s such a competitive industry that you’re about to break into that if you’re the same as everybody else, if you’re even close to anybody else, you’re going to get lost in the shuffle. You need to make people pay attention to you and that comes from having unique clothes and a unique way to promote yourself.

You need it to be easy for people to talk about you, say, “Oh yes, this company. They’re the ones who do _________.”What’s that blank for you? You have to find that. If you can’t have your message clearly communicated in one simple sentence, you’re going to lose people.

They’re going to go somewhere else. It’s that cutthroat, it’s that brutal and you’re going to lose your business. So you have to find that different angle.

Number 2: Model success. Whatever you want to accomplish, somebody has already done it before, don’t try to figure it all out yourself. It’s not going to happen. Success leaves clues - you just have to follow them.

So if you want to start a fashion company, you want to start your own label, look at people who’ve done it before and model their success. Look at people like Russell Simmons, Calvin Klein, Giorgio Armani, Vera Wang, whoever it is, people you look up to, people who have done exactly what you want to do. Research their stories, it’s not hard. This information is online, there are books, there are resources, there are videos, you can find it.

The bigger their name is, the easier it is to find their story. And look at how they started. Look at how Russell Simmons was in your position, look at how he got started, he went from nothing. Look at how he got his first order and look at how he built up from there.

There’s clues there that will help you succeed, follow them. Don’t try to come up with everything yourself. And the more that you like that entrepreneur, the more you’re going to believe it and the more you’re going to believe in yourself because we get down on ourselves and we feel like this isn’t going to happen. And when you see that these other successful entrepreneurs all went through the same thing, and they’re no different than you, it makes you realize you can do it to. You can have your own empire as well, if you put the effort in and you follow their success.

And number 3 is get some experience. If you just jump in into a new clothing line and you’ve never worked in the business before, you never had your own company, you have limited experience in the clothing business, you have pretty low chance of being successful and most of the people who come to me and say, “I want to start my own clothing line”, have never done anything in business before. You have a chance of working it out but it’s really slim and I don’t want you to go out and takes loans from people, take investments from people, put your life savings into this new venture and not have it work out. I want you to have the best chance of success that you can give yourself and that’s going to come from getting a little bit of experience, know what you’re getting into.

So whatever company you want to start, go find a company who you want to be like. If you want to start a clothing label, don’t go look to Nike, don’t go look to Calvin Klein now. Look to a smaller company. Look to a company that has 10 to 20 employees, a company you can see yourself being in the next year or two and go work for them.

It doesn’t mean you have to get locked up into a job for 10 years, be in the rat race and never escape. But you’re working to learn. You’re learning, how do they create their new designs, how do they market it, how do they build a team, how do they raise the money for it – all of that is so important. And you’re going to learn while getting paid.

Most people have to hire consultants to help them with their business. You are getting paid to figure out how to eventually build your own business. And it might mean you have to take 6 months or a year or a year and a half even or 2 years working at this business. As long as you feel that you are learning and you’re taking in new things that will help you, stay there.

At some point you are going to realize “I tapped this out. I’m ready now. My chance of success have gone up dramatically because I have some contacts, I had the experience, I know what mistakes not to make, I know what my product is going to be and I how I’m going to promote it.”

If you take those 3 simple steps, you dramatically increase your chance of making this business work. So you have to find something different. Find your unique angle. Model success to people who you look up to and then go work for somebody who’s done it before.

Those 3 things will save you. Otherwise, you’re likely to follow the path of most people who started clothing line. You think you have a great idea, you put lots of money into your design and to ordering inventory and it sits there in your garage or in your apartment and no sales come in and then you have to go back and get a job to pay off the loans that you took out or to start to replenish some of the life savings that you drained and I don’t want that for you. Give yourself the best chance of success possible and follow those 3 simple steps. Good luck!

For those of you watching if you like the video, please give it a thumbs-up below. Always makes me want to do more for you and if you like this video and you want to say something about it or if you have a question for your business, please leave a comment in the comment section below. I really always love seeing those come in. I always read them every morning while I’m having my breakfast so thank you and I’ll see you on the next episode.


Hi I'm Evan and thank you for visiting my website! I love helping entrepreneurs! I also help brands connect with entrepreneurs.

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