Being able to brand yourself is extremely important for today's entrepreneur. It is also very difficult to do. In order to be a successful online business owner, the branding part of your business could mean the difference between people choosing to do business with you or someone else. Think about it, if a prospect is thinking about starting a business and he/she has an option to see you and get to know you vs. the other option of not seeing or knowing anything about the other entrepreneur, which one will they choose!
There are many examples we could use to explain some of the branding out there but let's use these. In the MLM world, you have a main name like Herbalife. Herbalife, for a MLM does a good job of branding and advertise themselves to the world. If you ask a soccer fan if they heard of Herbalife, they will answer immediately yes," they are the sponsor for the L.A. Galaxy". Looking at another MLM, we have Melaleuca, company with very good products but ask anyone you know and chances are they won't know who they are because they are not out there doing anything to promote the brand.
In the restaurant industry, if you think of McDonald, you think hamburger, Denny's you think breakfast, Starbucks, you think coffee, Wal-mart, you think save money. What all these companies have in common, they know who they are, they make sure they are very good at it and that is what they advertise and focus on. It took a trial an error period for each company but they figured out and now they are the leaders in their field.
Before you start branding yourself, you must remember this. Whatever you choose to do to brand about yourself, it will follow you for life. You may or may not remember Rich Jerk. His methods, at the time were very unorthodox but they worked. He was almost insulting people on his website if they weren't going to buy his products. His methods were very successful but only for a short period of time. Now, for Rich jerk to rebrand himself, it would be very difficult and timely.
So how do you brand yourself in your online business? First let's define Branding. "The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products"
So let's start with this. Try this little exercise. Take a look at your promotional materials or services. Do they say things like?
* Best service
* in business since 1291 B.C.
* newest technology
* best trained
* fastest delivery
* friendly smiles
* we do it right the first time
* professional service
As you brand yourself to your online business customers, keep in mind all of this. These are just starter steps but extremely important to build a trust between you and your possible business partners.
So how do you decide on your Brand? Ask yourself these questions. Do you cater to a specific group of people? Are you expert in addressing a specific issue? Do you guarantee your work? Finally, there is one thing in your business that no one else can duplicate - YOU! So don't be afraid to give your business or practice a little personality. If you are in a very competitive industry, it may difficult so you may need to plan your branding very cautiously and find something unique about you. .
To conclude, branding is very important for the success of your business but it can also be very difficult. Take your time, because the difference between you and your competitors is YOU.