How To Brand Your Business Using Ten Action Items

How To Brand Your Business Using Ten Action Items

By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™

In the world we know today, business is becoming more and more competitive. And, small business is the fastest-growing segment of business in most parts of the world. The competitors we face are no longer just the businesses in our own community. The competition now comes from businesses in other communities, in other states, countries and possibly from somewhere halfway around the world.

One of the most valuable assets a business, service, product or individual can own is their brand, their reputation. Recognition and value of your business, service, product and yourself determines marketing potential. So, branding must be an integral part of building your business. You need to have customers & clients remember your name, service, product so they can easily refer you to others and so you can build loyalty for repeat transactions.

What are some action items you can take to build your business brand and become a “household” name? I found one good solid answer from Kim Nishida, a certified life coach and fitness professional located in Southern California ( Kim lists the following 10 building blocks to become a household name.

1. Identify your values

2. Identify your mission

3. Identify your ideal client

4. Create an emotional connection

5. Identify the benefits vs. the features

6. Create an experience

7. Commit to a message:

8. Enforce consistency

9. Have the courage to reinvent yourself

10. Lastly, beware of following trends

I recommend you read Kim’s entire article, which can be found at:

Do you need assistance in building a brand for your business? I would appreciate the opportunity to speak with you about branding your business. Please contact Glenn Ebersole at


J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also...

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