How To Identify Your Marketing Barriers, Tips From Your Strategic Thinking Business Coach

“How To Identify Your Marketing Barriers, Tips From Your Strategic Thinking Business Coach”

By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Do you have a strategic marketing plan and process? Are you satisfied with your marketing results? Have you taken time to review your marketing program and determine what barriers are preventing the achievement of a successful marketing program? I believe I know the answers to these questions from too many businesses today. I too often hear a resounding NO to each of the questions.

So, let’s engage in a strategic thinking approach to identifying the barriers to your marketing success. And let’s seek an insightful identification of the barriers by asking some questions. What questions might you ask to define your marketing barriers? Here are ten (10) questions your strategic thinking business coach suggests you can use to help identify the barriers that stand between you and a successful marketing program.

1. Do you have a written strategic plan for your business with clearly defined vision, mission and goals?

2. Do you have a written strategic marketing plan for your business with an integrated marketing communications approach?

3. Do you measurable marketing goals within your strategic marketing plan?

4. Have you identified your ideal client profile?

5. Do you have a strategic action plan with each marketing goal broken down into tasks with due dates and assigned leaders to ensure a higher probability of success in achieving those goals?

6. Do your employees realize that each one of them does marketing of some kind each and every day, although they may not recognize it as marketing?

7. Do you make strategic use of available techniques and technology in your marketing efforts?

8. Do you have and use a performance monitoring system to regularly monitor your marketing efforts and to provide feedback to your marketing team on their performance and ways to improve performance?

9. Do you have a formalized customer/prospect contact management system, using available technology, to strive for Top Of Mind Awareness (TOMA) with your clients, prospects and stakeholders?

10. Do you have any performance-based compensation tied to the successful marketing of your product and/or services?

If you would like to learn more about how to identify the barriers within your marketing process and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at or by email at


J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also...

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