More on Referrals

More on Referrals

By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™

The importance of referrals was included in one of my previous newsletters. And I mentioned how I was referred to Bill Cates, a referral coach. Bill recently wrote an article entitled "The 7 Deadly Referral Sins - Are You Making Them?" I have read this many times and find it to be a great reminder of what not to do when it comes to referrals. The 7 deadly referral sins according to Bill Cates are:

#1 Not Committing to Referrals

#2 Making the Referral Process about You

#3 Not Working on Your Referability

#4 Winging It

#5 Not Using Your Referral Source for Introductions

#6 Being too Generalized

#7 Letting Your Fear Get in the Way of Your Success

To read the full article go to:

Interested in learning more about how a referral program can help your business grow,

please contact Glenn Ebersole at


J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also...

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