“Strategic Alliances and Their Powerful Benefits”

“Strategic Alliances and Their Powerful Benefits”

By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

A strategic alliance is a partnership, a collaborative agreement and/or a relationship between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. Strategic alliances exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels. Strategic alliances usually are most effective when the entities involved have complementary strengths.

As a business coach and business owner, I have witnessed the clear and powerful benefits of carefully constructed strategic alliances and have employed and endorsed this concept for more than 35 years. Based upon those 35 plus years of experience, here are what I consider to be twelve (12) of the most clear and powerful benefits of developing and working with strategic alliances.

1. increased and enhanced credibility and image of your company

2. access to new skills, knowledge and experience

3. access to greater resources than those of your own company or organization

4. more competitive purchasing and supply deals

5. enhanced marketing and sales efforts

6. added value and extra benefits to clients and customers

7. leverage from another company or organization’s recognized and valued brand

8. collaboration on larger and more complex projects and programs

9. increased market penetration

10. increased cross-marketing possibilities

11. access to new markets and distribution channels

12. access to increased customer database

The clear and powerful benefits from strategic alliances are available and can be very valuable to you and your company. The power of a strategic alliance exceeds the sum of the power of the individual companies or organizations added together, but acting outside of a strategic alliance. If you are interested in learning more about the powerful benefits of strategic alliances, how to form effective strategic alliances and how they can specifically benefit your company or organization, please contact Glenn Ebersole through his website at www.businesscoach4u.com or email Glenn at jgecoach@aol.com.


J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also...

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