Ten Deadly Mistakes To Avoid In E-Commerce

The growth rate of e-commerce or shopping on the Internet has been exponential. And with the phenomenal growth, competition has become very intense and is now literally only a mouse-click away. What this means is that if you do not use some strategic thinking and planning with your e-commerce, someone else will be taking away your customers and visitors to your website. Your Strategic Thinking Business Coach offers the following list of ten (10) deadly mistakes to avoid in your E-commerce efforts.

Deadly Mistake #1: Lack of strategic thinking and planning.

A clearly defined vision for your e-commerce business is essential. The strategic thinking and planning process will get you there.

Deadly Mistake #2: Lack of a clearly focused and defined strategic marketing plan.

The development and implementation of a strategic marketing plan is critical to your e-commerce success. Your website without strategic marketing will be ineffective.

Deadly Mistake #3: A very poorly designed website.

Don’t rush to put up a website that is not well planned. Seek the advice of a professional website developer and marketing advisor to determine the content and design of your website.

Deadly Mistake #4: Lack of testing your website and your marketing messages.

Routine testing of your website is very important to avoid frustration to visitors.

And testing of different marketing messages is also important in finding the best way to “connect” with your market.

Deadly Mistake #5: Lack of keeping your website current and up-to-date.

If your website is not properly maintained and kept current, your visitors will be going to the competition in seconds.

Deadly Mistake #6: Poor customer service.

This is a deadly mistake in any business. In e-commerce it is really a driver for customer decisions when shopping on the Internet. They will quickly go elsewhere if they do not provide the level of service they feel they deserve.

Deadly Mistake #7: A non-existent or hard to find privacy policy.

Savvy consumers wan to know what you will do with the information you collect from them. This is very important in today’s world where personal identity theft and unethical people use information in unauthorized ways.

Deadly Mistake #8: A website that is not easily maneuvered and not user friendly.

If you frustrate your visitor or customer with a hard to navigate website and difficult procedures to buy & checkout on your site, they will disappear rapidly and go to your competition.

Deadly Mistake #9: Attempting to see the wrong product online.

The Internet is not the right place to sell each and every product that exists. It is imperative that you do research on how well your type of products have done being sold online and what tactics work best in selling them.

Deadly #10: Taking your customers “for granted” and not showing your appreciation and thanks.

Again, this is a deadly mistake in any business, but is very important in e-commerce due to the many choices consumers have. You should always say hank you and express your appreciation to your customer for doing business

with you.

Your strategic thinking business coach strongly encourages you to fully realize the benefits of strategically thinking and planning to plan and implement an

E-commerce element within your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com


J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also...

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